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Q.

1
(15)

Write

detailed

note

on

Consumer

Behaviour.

OR
Q.1 Write a detailed note on Consumer Motivation.

Q.2
(15)

Discuss

Consumer

Decision

Making

in

detail.

OR
Q.2 Write an essay on Consumer Perception.

Q.3 Define Consumer Learning & explain behavioural learning theories in


detail.
(15)
OR
Q.3 Define Consumer Research & describe the process of Consumer
Research.
Q.4
(15)
1.
2.
3.
4.

Write

Short

Customer Value Satisfaction


Retention
Consumer Attitude
Scope of Consumer Behaviour

Note

(Any

Two)

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