Starting Your Business:

9 Items Checklist (complete them simultaneously)

Enroll as a Distributor: $79

Fill out the Goal Sheet & return to your leader.
Get to Advisor as fast as possible.

Go to www.advocaretraining.com and click on New

Distributor and watch How to get to Advisor and watch How to Package your Story.

Enroll for the next Success School.

Visit www.advocaretraining.com
A.
B.
C.
D.

Go to New Distributor page and become familiar with the training materials.
Watch the Product Training at www.advocareproducttraining.com as quickly as possible.
Go to www.workwithchampions.com and watch the presentation: Is Advocare Right for You?
Watch the presentation: Create Wealth

Watch the following AdvoCare Presentations:

A. For All: www.advocare.com/opportunity
B. For All: www.previewadvocare.com
C. You will also utilize the presentations from the www.workwithchampions.com website.
This is a great way to talk to them about AdvoCare without doing the talking yourself. After they
have watched this presentation, ask them if they would like to learn more. If so, then you will set
up an appointment with your leader (2on1 appointment OR 3-way call) or invite them to learn
more at a small group meeting (nutritional mixer or distributor training.)

Read and study the Impact Magazine and watch the AdvoCare DVD
and understand how to direct a person to the appropriate stories. (These are your business cards.)

Invite 30 people

to watch one of the presentations that you believe will apply to them, and
follow-up with each of them. For those who want to know more about products only, get them set up with
product (retail or distributor.) For those who have questions about the business, default to setting an
appointment with your leader within 48 hours. (Do NOT attempt to present more of the business to them
on your own. Wait until the meeting with your leader, who will walk them through the business.) For those
who arent interested, move on. For those who didnt watch, re-invite.

Set your first 5 business appointments ASAP.

Do NOT get trapped presenting AdvoCare and answering questions without your leader
being present with you. After they have watched the on-line presentation or DVD, say
something similar to, I would love for you to know more, but what I really need to do is
introduce you to my friend _________ who has been helping me understand this. The
business may or may not be for you, but what if it is? You never know. What does your
schedule look like in the next 48 hours that we could set up a time either in person or
over the phone that the three of us can talk? Im available at _________ or __________,
which one of those times works best for you?

GOAL SHEET
What is your PURPOSE?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________
What are you willing to sacrifice, other than God, family, and current profession,
in order for this business to work?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________
Are you willing to follow AdvoCares Success System, which includes attending
Success School?
____ YES

____ NO

Are you willing to make a minimum two-year commitment to yourself to build this
business?
____ YES

____ NO

1st Goal: - 30 Days

How much do I want to earn?

2nd Goal: - 12 months

How much do I expect to be earning?

I commit to taking the steps necessary to reach the goals above and allowing coaching
wisdom to lead me to success.
Name______________________________________________

4 ways to Engage with

AdvoCare
1.
Retail Customer
Buying products from a distributor at retail cost.

2.
Wholesale Customer
Buying products at a discount as a distributor.

3.
40% Distributor
Sharing products with family and friends to earn extra
income.

4.

Advisor at 40%
Business Builder
Embracing the success system to earn income through
all 5 ways Advocare pays out!

Proper Steps For A New Distributor

From the 1 Page Playbook
Get on the Products
Use what you can afford
Develop a product story
Watch How To Package Your Story on www.advocaretraining.com
Get to Advisor as quickly as possible
Watch How To Get To Advisor online through the training site
Watch How To Package Your Story online
Your story is everything very important from day one!
Put Your Sponsor/Mentor in front of people as soon as possible
Make sure and ask your sponsor what to say to set the appointments
2 on 1 appointments are most effective
3 way calls are effective when preceded by some type of exposure to the business
via: Impact Magazine, DVD, online presentation, or business presentation webinar
Webinars and online business presentations are crucial to use for you long
distance contacts, and highly effective when promoted properly

Read and Study the IMPACT magazine and the DVD. Both of these tools are
part of your presentation arsenal. You have to master the stories in order to utilize
these tools effectively. You will be using these tools to point at pictures and tell
stories and to click on stories and let them do the talking for you. Both of these
tools soften the recruiting ground for you.

Make a list of all the people that you know

Begin contacting your list only when your sponsor has helped you with what to
say. Or, when you are confident that you can set the appointments or be able to put
someone on a webinar or online presentation
You should always have a working, or active list. No doesnt mean No. No
usually just means Not right now. Plan on following up periodically.

Your 1 Page Playbook

1) Get to Advisor (40% discount level) as quickly as possible. Speed ATTRACTS!
2) Develop your own product story the first 72 hours get on the products that will help you
develop a fast story.
3) Make a list of all the people that you want to help with the products and/or the business. Start
with your family and closest friends.
4) Put your mentor in front of your best family members or friends now!

Retailing
1) Wear your colors t-shirts, sweatshirts, polo shirts things that will stimulate someone to ask
you a question
2) Talk to everybody within 3 feet of you everyday. Be a good listener.
3) Sample Spark Packets/Slam everyday promote it properly invest in your success
4) Arm yourself with Impact Magazines they are your business card
5) Dont play Mr. Molecule Use the Bullet Proof Shield concept at all times.
6) Use all the products that you can afford, but only what you can afford. You will naturally sell
what you use based on a powerful testimony, and the testimonies of others.

Recruiting
1)
2)
3)
4)
5)

Arm yourself with all company literature and Advocare Tools!

Arm yourself with the DVD and use it every day
3-way calling on the job training
Put your upline team members in front of people use them daily
Master the art of promotion get people to the major events mixers, meetings, trainings
business opportunity calls, etc., etc.
6) Learn how each event connects: how a 2-on-1 connects to a mixer; how a mixer connects to
Saturday trainings; how a Saturday training connects to a Sunday night call or webinar; etc.,
etc.
7) Put people on the Advocare Business Presentation calls done by corporate or your upline
leadership.
8) Use the online presentations in order to introduce people to what you are excited about
9) Use the presentation book and/or power point presentations to assist you in making a
professional presentation
10) Learn the marketing plan so that you can present it with confidence

YOU
1)
2)
3)
4)
5)

Be teachable follow Advocares Success System to a T, including attending Success School

Study everything on www.bigbelief.com password: spark
Use www.workwithchampions.com with your prospects or www.previewadvocare.com
Use www.advocaretraining.com to learn everything you can about this business!
Listen to the Charlie Ragus Notes on Success IMMEDIATELY & REPEATEDLY!

ThingsEveryNewDistributorShouldKnowYourDontForgetList

1)

2)
3)
4)
5)
6)
7)
8)

1)
2)
3)
4)
5)
6)
7)
8)

ItisimportantthateverynewdistributorwhohasintentionsofworkingAdvocareasaparttimebusinessknowthat
youcantlearneverythingallatonce.Thisisasimplebusiness,butthereismuchtolearnalongtheway.95%ofall
thatyoulearnisonthejobtraining.Youwillnotlearnthebusiness,norbusinessprocedures,fromemail
communications.Infact,ifallofyourcommunicationwithyoursponsorordownlineisviaemail,thenyouare
settingyourselfupforfrustrations.
Thefollowinglistcontainssomeimportantthingsforanewworkingdistributortokeepinmindastheyprogress
throughthefirstfewweeksofbecominganindependentdistributor:
OurjobistohelpgetyoutotheAdvisorlevelasfastaspossible.YoudonotearnyourwaytoAdvisor.Youearn
income;however,gettingtoAdvisorismerelyaprocess.Forexample,youcangothroughtheprocessofgettingto
AdvisorinafewshortminutesbyplacinganAdvisororder,oryoucangothroughtheprocessofgettingtothe
Advisorlevelbyworkingyourwaythereoveraperiodof1dayto6or7weeks.(PleasewatchHowToGetTo
Advisoronwww.advocaretraining.comformoredetails)
TherearetwopayperiodseachmonthinAdvocare;thus,thereare24payperiodsperyear.Ourpayperiodsendon
the1stand3rdTuesdayofeachmonthat2:00a.m.CentralStandardTime.Pleasemarkyourcalendar
accordingly.
IfyouareworkingyourwaytoAdvisor,itisimportantforyoutoknowthatyoumusthaveaminimumof$500of
personalvolume(PV)duringeachpayperiodofqualification,inorderforthatvolumetocounttowardyoubecoming
anAdvisor.RefertoHowToGetToAdvisoronwww.advocaretraining.comfordetails.
IfyouareexcitedaboutearningaRookieBonus,youmustbeafullyqualifiedAdvisorinordertobeeligibleto
earnthesebonusesduringyourfirst12months.PleaserefertoWhatisaFullyQualifiedAdvisor?on
www.advocaretraining.comfordetailsaboutthissubject.
InordertobeeligibleforaRookieBonusyoumustbesignedupfortheupcomingSuccessSchoolorhaveattended
thepreviousSuccessSchool.
YourfirstcommissionscheckfromAdvocarewillbethelongestwaitingperiodthatyouwillhave.Youwillreceive
yourfirstcheckapproximately21daysafteryourfirstpayperiodofearningscloses.Afterthat,yourearningswill
beonaregularscheduleeverypayperiod.Youjusthavetogetthatfirstpayperiodunderyourbelt!
YoumustbeanAdvisorinordertosignupfordirectdepositintoyourbankaccount.Refertoyourmicrosite
fordetailsaboutthisprocess.
DontforgettoaskyoursponsorabouttheretailsalescomplianceformwithAdvocare,onyourmicrosite.Danny
McDanieldidntknowaboutthisfor3monthsbeforeAdvocarecalledhimaboutitdontshootyoursponsor!

Ifyouareplanningonworkingthisbusinesstoearnincome,dontforgettheseveryimportantitems:

RegisterandattendthenextSuccessSchoolthekeytoyouandyourteamssuccess
OrderatleastthreepackagesofImpactmagazines
OrderatleastthreepackagesofAdvocareDVDs
Orderatleastonepackageofcatalogs
Printoutyourpresentationbook(www.advocaretraining.com)andputthesheetsinanotebookwithplasticsheet
coveringsbeprofessional!
Makesureyoudownloadthebusinesspresentationontoaflashdriveortoyourcomputersothatyoucanusethe
powerpointpresentationwhenpreferred
Makesureandpurchaseafilefolderfromanofficesupplystoreandprintoutmultiplecopiesofdocumentsfrom
Dannysfilefolderfromwww.advocaretraining.com
MakesureyouhaveacopyofCharlieRagusCDtrainingseriestobeginlisteningtoimmediately!Ifyoupreferto
downloaditfromyourmicrosite,itisunderTraining

Thisiscertainlynotanexhaustivelistofallthethingsthatyouneedtoknow.Thereisahugelearningcurveinthisbusiness.Thegood
newsisthatyouhavetheopportunitytoearnvaluableincomewhileyoulearn,versustakingoutloansandgoingintodebtforseveral
yearsofeducationthatpromisesyouthatyoucanearnalotofmoneyoneday.Dontlettheprocessfrustrateyou.Bepatient.Maintain
ateachablespiritandawillingattitudetolearnallthatyoucanalongtheway,asyoudevelopaPlanBbusiness.Itdoesntcomewithout
frustrations;however,thechampionsinlifehavemasteredtheabilitytohandlefrustrationsandovercomeobstacles.MostofallHave
Fun!Thisabusinessbuiltwithhardwork,buthavingfunchanginglivesintheprocess!Embracethechallengeofbecominga
ChampioninAdvocare!

YourAdvoCareLifeline
Distributor Support
Product Order Line
Fax Line
Will Call Pick Up

1-800-542-4800 (7am-12am CST, M & T; 7am-10pm CST, W-F)

1-800-882-4800 (7am-12am CST, M & T; 7am-10pm CST, W-F)
1-972-478-4501
8am-9pm, M-F; 9am-2pm, Sat.

ChampionsInActionConferenceCall

RookieBonusCall
ListenOnly-1.866.427.1344-8:00pmCT
Send a text from your phone to 69302
with the message AdvoCareRookie
to be notified 15 minutes before the call begins.
Refer to your microsite for the playback number.

This is the corporate leadership call conducted

periodically. Check your microsite on the left
hand column for details.
Send a text from your phone to 69302 with the
message AdvoCareCIA to be notified 15 minutes
before the call begins.

www.advocare.com/ your ID # here This is your personal website where others can shop from your
account, as well as sign up with you. Make sure and set your webpage up by clicking on Manage My
Account on your microsite

ToreceiveimportantbusinessbuildingcommunicationsregisterwiththeIAmOne.Group.
Visit www.advocaretraining.com & join our mailing list (bottom right hand corner of the home page)
To receive important video training tips from Danny or Diane McDaniel,
Go to www.youtube.com and search, advocarenuggets
To subscribe to advocarenuggets you must have a You Tube account. Its free!

HerearesomerelevantwebsitesthatcanassistyouasyoulearnmoreaboutAdvoCare:
www.workwithchampions.com-Gearedforyoutosendyourprospectstoforviewing
www.advocaretraining.com-Gearedtogiveyounoexcusesforfailinginthisbusiness
www.bigbelief.com-DiamondDistributors,Bob&JennyDonnellyswebsite
www.previewadvocare.com-Gearedforyoutosendprospectstoforviewing
www.aboutadvocare.com-Producttestimoniesforyoutosendprospectsto
www.advocareproducttraining.com-ProducttrainingfromMikeFerro(FL)
www.nlm.nih.gov-Articleswrittenbyourscientific&medicaladvisoryboard
Upline Team:
Your Sponsors Contact Info
Name, Phone #s, Email

2nd Level Upline Contact Info

Name, Phone #s, Email

3rd Level Upline Contact Info

Name, Phone #s, Email

THE BUSINESS OPPORTUNITY OF

BECOMING AN ADVISOR
!"#$%&'()#*+$,-.$/0*+$122'('#-+$

3,4$+0$5#+$6+,7+#.$
Initial Cost: $79.00 to become a distributor and receive
your tools for success training kit.
What will you profit? A maximum of $900.00 retail profit, not to mention
commissions, overrides, and bonuses that could apply due to sponsorship of
others into the business.
Business Commitment: $2100

What do you receive? $3,000 worth of product, purchased with

the guidance from your upline sponsors, to get what will come in your home and
leave your home within 30 days. All of your unopened product is 100%
guaranteed.
What will your sponsor receive? A $300 commission, which is far less than
what he/she could receive from you working your way to Advisor from a lower
discount level.
What is the discount level? Your advisor order is at a 30% discount-- all orders
thereafter are at the top discount level in the company, which is 40%.

WHY MAKE A BUSINESS COMMITMENT?

Our company does not front load product

Our products sell fast!!!
All unopened products and our opportunity are satisfaction
guaranteed!
You receive a better discount immediately
You will have a stronger commitment level to get in action
You will have no qualification obstacles
You will begin with enough inventory to support a business
You will save money from going to your upline sponsor
You will become eligible to receive wholesale commissions,
overrides, and bonuses immediately, as you bring other people into
the business

!"#$%&'$()"*)$%&'*$&+#$,'(-#.(($"#%+/.*.$-#$
01.*-2"$+-)/$)/-($(1"33$&4$"#$-#5.()1.#)6$
$

Business Opportunity
Entry Levels
Distributor Enrollment Fee: $79 (includes membership kit and availability to
plug in to www.advocare.com and tap in to your own microsite from that site)
Level

Profit

40%
30%
25%
20%

$900 max
$450 max
$125 max
varies

Your Investment
$2,100
$1,050
$375
varies

Retail Value

Discount

$3,000
$1,500
$500
$0-499

30%
30%
25%
20%

When someone comes in at the advisor level, the original order is at a 30% discount. Upon
placing that order, the distributor is promoted to the 40% discount level, which is the advisor
level. Every order from thereafter is at the 40% discount level.

WHAT ARE OVERRIDES?

$42.95

$21.50

Retail Volume
Total Value

Business Volume
the Value

In order to calculate override

We must rst calculate the business volume for each of the products.
Typically, the business volume is 50% the retail value/volume.
In this example the business volume for Max Energy is roughly $20.50.
As a result, we mulBply $20.50 X .07 (override), which is equal to $1.43.
BUSINESS VOLUME=

$21.50
X .07
$1.50

YOUR OVERRIDE (OR) EARNINGS=

$1.50

THE BULLETPROOF SHIELD

Your Strategy for Handling Obstacles,
Ingredient Questions and Skeptical Comments
Q: [Insert a question/objection that someone might bring to you.]
A: I dont know a whole lot about that, but what I do know is...
NON-PAID ENDORSEMENTS
(Overall Credibility/Safety/Efficacy)

YOU
SATISFACTION
GUARANTEED
(Financial Concerns)

Choose one of the four

YOU
topics to answer the
person, as it relates to
their question or
objection.

SCIENTIFIC &
MEDICAL ADVISORY
BOARD
(Ingredient/Safety
Questions)

YOUR STORY & 2 OTHERS

(Does the product work? Questions)

Golden Rule: Do not leave the Bulletproof Shield depicted here. Ingredients, other companies, and all
other topics lure you out of your area of strength, and you miss any chance you have to sell the product or
the opportunity. All these discussions lead to opinionated arguments, in which the customer or prospect
always wins. No one needs to be convinced. Nobody is asking the grocery store manager for research on
all of the products that they are throwing in to their grocery baskets. Stick to these four topics only all of
the answers are there.
You sell the products and the opportunity with the heart and the eyes, not extensive knowledge.
Example:
Prospect: I dont like XYZ ingredient. My aunt said it wasnt good for you.
You: I dont know a whole lot about XYZ ingredient, but what I do know is that Dr. Hackman is a Nutrition
Research Professor at UC Davis and also one of the primary formulators of our products. UC Davis is
considered to be the Harvard of Nutrition, so I know he wouldnt risk his reputation and position at UC
Davis by putting unsafe ingredients in our products. (In this case, you chose to reply using the SCI/MED
BOARD. The key is to study the credentials of the doctors.)

5 Ways
To Earn Income with AdvoCare
1
Retail Profits (up to 40%)

2
Wholesale Commissions (5%-20%)

3
Overrides (Residual Income)

4
Leadership Bonuses
(Residual Income)

5
Pay Period Bonuses and Incentive

**This is just a model. This does not

guarantee any amount of earnings of any
kind. It is simply a visual aid that gives
you an example of how you may achieve
financial goals in business.

Override (OR)
=
$ 1,400
Leadership Bonuses 3% Silver $100+ OR =
600
2% Gold $500+ OR =
400
2% 3-star 3 Legs at $100+ OR =
400
2% Ruby $1000+ OR =
400
2-WEEK TOTAL $3,200
1-MONTH AVG. $6,400
YEARLY AVG. $76,800
*Absolutely no guarantee of earnings
*Merely an example of how the marketing plan is structured

Total retail volume is based on an average retail volume of

$1,000 per advisor, which equals the sum above.
Approximate Business Volume (BV) = $20,000
X .07
$ 1,400

Business Plan of Action (First 90 Days)

Name:

Phone:

Email:

Mobile:

*** Complete and Give to sponsor and upline leadership within 48 hours **
Top Ten

Purpose
What is your purpose for working AdvoCare as a business?
Identify financial disgust (ie..Debt, more time with family, etc.).

________________________________
________________________________
________________________________
What are you willing to sacrifice other than Faith, Family and
your current profession, in order to make this business work?

________________________________
________________________________
________________________________
Are you willing to follow AdvoCares Success System found in
the Impact Magazine?
_____ Yes

______ No

Are you willing to put your ego and pride aside and focus on
following the Success Plan stated below for the next 90 days to
achieve your 90 day financial goal?
_____ Yes

______ No

1st Goal 30 days

How much do you want to earn? $______________________
2nd Goal 90 days
How much do you want to earn? $______________________

The Top TEN in your life that you have personal influence and
credibility with is who we will present the facts of the AdvoCare
business opportunity to.
Characteristics of a potentially productive distributor:
a) Identifiable disgust with current life circumstances.
b) Burning desire to overcome those circumstances.
c) A teachable spirit & willing to work.
d) A strong work ethic.
e) A financial motive.
f)
A sense of urgency to act now.
g) Some history of success in current or previous ventures.
h) Character and Integrity.
___________________________________________________
Name:

Phone Number:

1)

_________________________ (____)________________

2)

_________________________ (____)________________

3)

_________________________ (____)________________

4)

_________________________ (____)________________

5)

_________________________ (____)________________

6)

_________________________ (____)________________

7)

_________________________ (____)________________

8)

_________________________ (____)________________

9)

_________________________ (____)________________

10) _________________________ (____)________________

The Business Plan is this simple:

Use your personal influence and credibility with your top ten people to introduce your sponsor, who will
bring the knowledge and credibility of AdvoCare. Outside credibility is the most powerful tool you can
use. This is done through 3-way calls and 2-on-1 presentations. This simple and proven success formula
brings your contacts and the opportunity of AdvoCare together in a way that we can create business
momentum RIGHT NOW for you!!!!
You
Influence &
Credibility w/
Top TEN

Sponsor
Knowledge
Credibility of
AdvoCare

Who Do
You
Know?
3-way calls
2-on-1s
Mixers

BUSINESS
MOMENTUM

Retail Plan of Action (First 90 Days)

Name:

Phone:

Email:

Mobile:

*** Complete and Give to sponsor and upline leadership within 48 hours **
Purpose

First Thirty

What is your purpose for taking the AdvoCare products (ie..More

energy, better health, weight loss).

________________________________
________________________________

List below the first thirty people in your life that you have
personal influence and credibility, and who have the following
characteristics:
a) Health conscious
b) Willing to invest in their health
c) Want more energy, weight loss, definition, sports perf
d) Willing to invest in their childrens health

Name:
1) __________________

Phone Number:
(___)_________

Name:
16) _________________

Phone Number:
(___)___________

2) __________________

(___)_________

17) _________________

(___)___________

3) __________________

(___)_________

18) _________________

(___)___________

4) __________________

(___)_________

19) _________________

(___)___________

5) __________________

(___)_________

20) _________________

(___)___________

6) __________________

(___)_________

21) _________________

(___)___________

7) __________________

(___)_________

22) _________________

(___)___________

8) __________________

(___)_________

23) _________________

(___)___________

9) __________________

(___)_________

24) _________________

(___)___________

10) __________________

(___)_________

25) _________________

(___)___________

11) __________________

(___)_________

26) _________________

(___)___________

12) __________________

(___)_________

27) _________________

(___)___________

13) __________________

(___)_________

28) _________________

(___)___________

14) __________________

(___)_________

29) _________________

(___)___________

15) __________________

(___)_________

30) _________________

(___)___________

The Retail Success Plan is this simple:

You move your Advisor order to the thirty people using your personal influence and credibility. A great way to get
started is through Nutritional Mixers. Through mixers you will get trained on the products while putting retail profit in
your pocket!!! This simple 12 year success formula is the fastest way to create your retail momentum.

You
Influence &
Credibility w/
First Thirty

Sponsor
Knowledge
Credibility of
Products

Lets go ahead and get started by setting your first

two Mixer dates:

Who Do
You
Know?
3-way calls
2-on-1s
Mixers

RETAIL
MOMENTUM

Date:____________________ Time: _______

Date:____________________ Time: _______

DAILY GAUGE CHECKLIST

PLAN FOR SUCCESS

USE THIS TO SET UP YOUR DAILY METHOD OF OPERATION (DMO)

ABOVE ALL!!! GET TO ADVISOR AS QUICKLY AS POSSIBLE.

THE SPEED OF THE LEADER DETERMINES THE RATE OF THE PACK-IF YOU MOVE FAST YOUR PEOPLE WILL MOVE FAST.

Th

Month:

o USED COMMUNICATION TOOLS TODAYmy communications with others

o DID 3 WAYs / 2 on 1s TODAY MAJOR KEY TO SUCCESS
o PUT PEOPLE ON THE MON. RECRUITING CALLS and/or CIA call.
o FOLLOW UPS
o SOLD $100 OR MORE OF PRODUCT TODAY.
o SIGNED UP A NEW DISTRIBUTOR TODAY.
o TALKED TO NEW PEOPLE TODAY.
o IMPACT MAG/BROCHURES/MARKETING SITE USED/WEBINARS
o DID I GET SOMEONE TO AN IMPENDING EVENTLOCAL MIXERS OR BOM.

o DID I SAMPLE PRODUCTS TODAY-- (SPARK, SLAM, SHAKES)