V1

4
3
3
2
6
1
1
2
1
3
3

V2
1
2
2
1
5
4
2
1
3
4
2

V3
7
6
6
3
4
5
5
9
4
8
6

V4
5
5
5
4
3
6
6
3
7
9
5

V5
6
7
7
8
7
9
8
7
8
5
7

V6
9
8
8
9
8
7
9
8
6
7
8

V7
3
1
1
5
2
3
4
5
2
2
1

V8
8
9
9
7
9
8
7
6
9
6
9

V9
2
4
4
6
1
2
3
4
5
1
4

Client
acceptanc
I went back to them nd they acc
e
No is improve the value proposit Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
No
Yes
Yes

Coverage

Media
consumpti Charecteri Competito
Frequency on data
stics
r Strategy

Reach

Age
groups

Class of
Repetition Audience

Coverage
Frequency

4
1

Media consumption
data

Charecteristics

9
8

Competitor
Strategy
Reach

6
9

Age groups

Repetition

7
6
5
3
1

Class of Audience

9
8

9
7

7
5

6
5

4
3

3
2
1
0

Co

2
Column E