Dear Students,

Develop a Literature review of no more than 500 words based on below given points
and email them to,
1. m.zulfiqar@iconbyghouris.com
2. m.zulfiqar@iba-suk.edu.pk
3. aamir_ghouri@hotmail.com
Latest by 31st May 2015

Research Requirements
Develop a complete Business plan of an online store drawing
its strength of merchandise from the current portfolio of
Ghouris and ICON.
o Investment required
o Financial Analysis (Breakeven model)
o HR study (Personnel required)
o Marketing Analysis (Tools, Niche, Outreach)
o Product Portfolio
o Sustainability
o SWOT Analysis
o Local Home Delivery Model
Comparative analysis of online stores in Pakistan and What
could be our USP in comparison with them.
Create a list of Companies that offer services like online
Sales software solutions and New Technology innovations.
Submit final research with APA or Oxford referencing style.