Public Relation

Topic on:

Parle
Presented by:
Lavita
Coelho

(05)
Akash

Halankar

(14)

1. Makers of the world's largest

selling biscuit, Parle-G, and a host
of other very popular brands, the
Parle name symbolizes quality,
nutrition and great taste.
2. For around 75 years, Parle have
been manufacturing quality
biscuits and confectionery
products.
3. All Parle products are
manufactured under most hygienic
conditions.
4. Parle Products has 4
manufacturing units for biscuits

1. In 1929 a small company by the name of

Parle products emerged in British
dominated India.
2. Parle-G is consumed by people of all
ages, from the rich to the poor, living in
cities & in villages.
3. By the year 1949, Parle Glucose biscuits
were available not just in Mumbai but
also across the whole country.
4. The early 50s produced over 150 tones
of biscuits produced in the Mumbai

Organisation
structure

Public Relation
officer
Help to launch new products and
services.
Help to Reposition a product or service.
Help to Create or increase interest in a
product, service, or brand.
Help to Influence specific target groups.
Help to Defend products or services that
have suffered from negative press or
perception.
Help to Enhance the firm's overall image.
Help to the result of an effective public

Promotion Mix
The marketing mix tools used by Parle are
Advertising, Sales promotion and Public
relations.
1. Advertising :
Parle-G started being advertised in
the 80's. It was advertised mainly
through press ads. campaign that was
launched by Parle for Parle-G was - G
maane GENIUS. For this a series of ads
were shown in which a little kid eats
Parle G and tricks the wise and
experienced people.
2. Sales Promotion:
Parle uses the Sales force

Public
Relation
In the year 1997, Parle-G sponsored the
tele-serial of the Indian superhero,
Shaktimaan that went on to become a
huge success.
In year 2002,the promo `Parle-G Mera
Sapna Sach Hoga' was all about fulfilling
the dreams of children. There were over 5
lakh responses and of that, over 300
dreams were fulfilled.
Dreams that were fulfilled ranged from
trips to Disneyland at Paris & Singapore;
meeting their favorite film star Hrithik

Public relation
stategies

1. Goals and Objectives

Good strategy begins with
identifying your goals and stating
your objectives. What are the goals
and objectives behind your public
relations strategy and can they be
measured and quantified?
Each of these areas may reflect the
goals your public relations
campaign may seek to accomplish.
2. Press relations
Communicating news and
information of interest about

4.Firm communications
Promoting a better and more
attractive understanding of the
organization with internal and
external communications. 5.Lobbying
Communicating with key individuals to
positively influence legislation and
regulation.
6.Internal feedback
Advising decision makers within the
organization regarding the public's
perception and advising actions to be

Social
Responsibility
As part of its corporate social
responsibilityto give back to the very
country that built it, Parle Products
introduced the now famed Golu Galata
contest in 2005.Golu means Doll & Galata
means Dhammal.
An old tradition from the households of
Tamil Nadu, the kolu is the essence of
Navaratri celebrations. It is also followed
in many Asian countries, especially Sri
Lanka and Japan.
In 2005, 5000 households participated
and in 2006, it was 10,000 households
who participated.
At the end of the celebration, the

Thank you