Documenti di Didattica
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INSURANCE SECTOR
• Presentation by : • Information and
Aditya Bhujbal Vedios by:
Sejal Rane Reshma Desai
Gargi Keluskar Prachi Shinde
Pritam Jadhav •
Po w e rp o in t Pre se n te tio n
b y:
S u sh a n t G a w a li
What is Public Relation
(PR) ?
Ia m th e P R
What is PR?
Name plate on the house
Role of PR in banking &
insurance sector
• PR works 24 x 7…
• Persuasion
•
• Brand ambassador
Sejal Rane
Public relation strategies of
LIC corporate profile
• Established by an Act of
Parliament on 1st September,
1956.
•
• Budget
Tasks and Activities under the
purview of PR at LIC
• Advertising
•
• Organize press conferences
•
• Issue Press Releases
•
• Participate in public awareness
programmes
Pr i ta m Ja d h a v
Points
L.I.C.
PR activities of L.I.C.
CONSUMER RELATION
IN L.I.C.
PR ACTIVITIES FOR
CONSUMER RELATIONS
Number of means …
Oral communication Press release
Journals and
Employee-consumer
communication publications
Financial result
Press conference Booklets, brochures
Audio-visual and pamphlets
communication Posters and hoardings
Other amenities
Television and Radio
provided by L.I.C.
advertising
i. WEBSITE
Trans slides ii.ETC.
Printed communication
Aim of corporate relations
fulfilled at L . I . C .
• CORPORATE IDENTITY
1. COMPANY LOGO
2. SIGN-UP LINE
3. COMPANY PUBLICATIONS
• CORPORATE IMAGE
• CORPORATE CITIZEN
Public relation activities at
L.I.C.
L.I.C. website Distribution of diaries
Grievance redressal and calendars
machinery Publicity stall
Rally organization Public function
PR and publicity Adv.in newspaper and
conference magazine
Exhibitions Insurance week
Free phone call Training programme
facility to the policy Meetings
holder
Sponsorship
Ga rg i Ke l u s kar
NTRODUCTION …
• Unleashed the
power of the
internet –
introduced the
concept of net
banking and e -
mail marketing .
• First bank to
focus on retail
banking as a
driver for
growth .
• Comprehensive
data centre
availability &
In effect – changed and shaped
data protection
the Indian Banking Industry . !!
solutions .
PUBLIC RELATIONS !!!!
THE PURPOSE
- To deliver communication that is uniform in its message
• Media relations.
– Press conferences.
– Press Releases.
– 1-1 interviews.
–
• Investor relations.
• Analyst relations.
• Government relations.
Hum Hain Na
–
Outdoor Activities !!!!!
‘ Need to be seen … everywhere !!’
ACTIVITIES::
• In - film promotions
“BAGHBAN”
•
• Co - Branding Initiatives .
– Alliance with Amway India for
launch of the international credit
card. The card will enable
Amway distributors to purchase
Amway products and earn and
redeem reward points.
–
– Indian Railways Catering And
Tourism Development
Corporation, in conjunction with
ICICI Bank, announced the
launch of mobile payments and
ticketing system, offering
IRCTC customers toHum book
Hain Na
railway tickets via SMS and
(Contd….)
§ Cross brand associations
- acquiring databases
of high net worth
clientele of lifestyle
products : Tie-up with
‘Woven Hues’.
§Young Stars Account –
• Promotion through tie-up
• with Cartoon Network,
Network and
• in-series promotion
through Tom & Jerry.
•
•
•
•
Hum Hain Na
PEOPLE….!!!!!!!
• Orientation towards customer service.
•
•
• Personal Banking and other functions at the branch
level.
•
•
• Effort towards providing sophisticated and modern
image of the bank through its people.
PROCESS ….!!!!!
• Use of technology for both internal and external
processed.
•
• Process are system driven and independent of the
people handling it.
•
• Standardization of service across the branches.
•
• Extensive investment in software solutions for
process systemization.
PHYSICAL EVIDENCE …!!!
• Ambience in the branch which projects
modernization and sophistication .
•
•
• Consistency across branches in construction
ambience etc .
CONCLUSION…