Brandon C.

Tobasky
146 Damon Road, Needham, MA 02494
(781) 974-2871; btobasky@gmail.com
E-Portfolio: www.brandontobasky.weebly.com
Linked-In Profile: www.linkedin.com/in/brandontobasky
Education
Colby-Sawyer College, New London, NH
Bachelor of Science, Business Administration; GPA: 3.43
Concentration: Marketing, Minor: Media Studies

May 2015

Business Experience
Content Marketing Intern, Magnetude Consulting
Winter 2015
Created website advertisement utilizing Camtasia Software
Produced an infograph educating B2B Technology firms about Content Marketing
Gained an increased understanding in Pay Per Click Advertising and Search Engine Optimization
Metals Department Intern, Lifetime Brands, Inc.
Summer 2014
Brainstormed packaging designs for upcoming flatware item releases
Analyzed pricing strategies and product implementations of competing firms
Developed item numbers and packaging request sheets in SAP
Associated with Retail Buyers regarding bulk purchase decisions
Brew Pub Business Start Up, Colby-Sawyer Course Project
Spring 2014
Created, distributed, and analyzed a campus-wide market research survey, which received a 32% response rate
Promoted responsible drinking habits and social activities through class initiatives
Determined logistics/operations through quantitative analysis
Partnered with local establishment to educate college students on brewing methods and safe drinking habits

Business Administration Capstone Project

Vanguard Information Systems Chief Marketing Officer,
Spring 2015
Colby-Sawyer College Capstone Project
Created, managed, and analyzed four Strategic Business Units in an online simulation (Hardware, Software,
Systems, and a Global Positioning System Venture)
Exhibited effective operations, marketing, finance, and human resource strategies to expand net profit margins,
increase corporate market share, and correlate with the organizations premium marketing strategy
Managed operational excellence by consistently analyzing capacity utilization with unit sales
Implemented a successful marketing and product development mix, which in turn led to significant increases in
market share and consumer presence in three additional export regions
Addressed shareholders and the Board of Directors at annual shareholder meetings with positive results and future
strategic decisions

Leadership Experience
Teaching Assistant, Colby-Sawyer College
BUS220 Business Statistics
Instructed students in various classes
Assisted professor with lesson plans and study sessions for exams
Evaluated student progressed based on curricular guidelines on a weekly basis

Fall 2013

Class of 2015 President/Vice-President of SGA, Colby-Sawyer College

Fall 2014, Spring 2015
Vocalized student concerns and ideas for progressive improvements with faculty and administration
Planned and executed events to unify the class of 2015 and raise charger spirit

Formulated plans of action to eliminate problems and constraints facing the Colby-Sawyer community