INTERNATIONAL MARKETING ENVIRONMENT

MARKET ENTRY STRATEGIES

A market entry strategy is the planned method of delivering goods or services to
a target market and distributing them there. When importing or exporting services, it
refers to establishing and managing contracts in a foreign country.
An organization willing to go international faces 3 major issues.

Marketing which countries, which segments, how to manage, how to enter, with
what information.

Sourcing whether to obtain products, make or buy.

Investment & Control Joint Venture, global partner, acquisition.

STRATEGIES

Exporting

Licensing

Franchising

Joint venturing

Contract manufacturing

Mergers & Acquisitions

Fully owned manufacturing facilities

Counter trade

Turnkey contracts

Third country location