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! headline is catchy and connects to the copy.! Sub-headline is in present tense and includes a one sentence summary of copy.! copy includes a by-line. (Title case with grade).! Names in copy are in bold.! Year in school is included for each person.!
! headline is catchy and connects to the copy.! Sub-headline is in present tense and includes a one sentence summary of copy.! copy includes a by-line. (Title case with grade).! Names in copy are in bold.! Year in school is included for each person.!
! headline is catchy and connects to the copy.! Sub-headline is in present tense and includes a one sentence summary of copy.! copy includes a by-line. (Title case with grade).! Names in copy are in bold.! Year in school is included for each person.!
! Sub-headline is in present tense and includes a one sentence summary of copy. ! Copy includes a by-line. (Title case with grade) ! Names in copy are in bold. ! Year in school is included for each person. ! Year, first name, last name is mentioned first and then only first name. ! Quotes are properly attributed (, he said. ) (1st - Name, 2nd - he, 3rd - nothing) ! Lead is attention grabbing and interesting. ! Follows formula (Lead, Transition, Quote, Transition, Quote, Transition, Quote) or (Lead, Quote, Transition, Quote, Transition, Quote, Transition)
! Transitions are logical and connection quotes.
! Transitions DO NOT repeat the quote. Suggestions: Lead: