Design Document

Fatema Alminoo
201200724

Table of Contents
BACKGROUND INFORMATION ABOUT THE BAHRAIN TOURISM
CONVENTION.............................................................................4
OVERVIEW OF THE WEBSITE.......................................................5
PURPOSE OF THE WEBSITE (OVERALL AIM)..................................6
KEY GOALS................................................................................6
TARGET AUDIENCE OF THE WEBSITE............................................7
PRIMARY AUDIENCE....................................................................................... 7
SECONDARY AUDIENCE................................................................................... 8
PROFILE..................................................................................10
AGE......................................................................................................... 10
TECHNOLOGY ABILITY.................................................................................. 10
EDUCATION............................................................................................... 10
INCOME.................................................................................................... 10
NATIONALITY.............................................................................................. 11
CUSTOMER MOTIVATIONS..............................................................................11
PERSONA................................................................................12
PERSONA NUMBER 1................................................................................... 12
PERSONA NUMBER 2................................................................................... 14
PERSONA NUMBER 3................................................................................... 15
WEB STRATEGY........................................................................17
RELEVANT SUGGESTIONS.........................................................19
CREDIBILITY............................................................................................... 19
USABILITY................................................................................................. 20
TRAFFIC.................................................................................................... 21
GOOD DESIGN PRINCIPLES............................................................................ 21
EXPLANATION OF HOW TROMPENAARS CULTURAL DIMENSIONS IS
APPLIED TO THE WEBSITE........................................................21
DESIGN DOCUMENT REFERENCING............................................24
DESIGN REFERENCES...............................................................26
APPENDICES............................................................................28

Background information about the Bahrain

Tourism Convention
Bahrain Tourism Convention is a seven-day event held in Bahrain
Exhibition & Convention Authority, April 2015 based on cultural
heritage properties.
Type of event planned: Conference that includes professional
discussions and presentations that are adopted by organizations,
experts and academic. It is not associated with the old-style kind of
presentations, but open-debates that removes the barriers between
participants to be suitable for a high collectivist and effective culture
like Bahrain.
Details about the conference: It is creatively and abnormally
organized under the theme of "Tourism is an art" which reflects a
feeling of inspiration and originality. Consequently, The conference
aims to include professional performances and discussions about
tourism management in Bahrain. It will bring together tourism, art
and business industries managers, educationalists, academics,
specialists, and most important, exceptional citizens who contribute
in making tourism in Bahrain successful and more effective.
What the conference includes:
The conference includes the following main two aspects,
1. Tourism in Bahrain
2. Business and economic in Bahrain in related to Tourism
Both aspects will cover five kinds of the most popular areas in the
Tourism in Bahrain, which are:
1. Sports tourism: The reason of choosing Sport tourism as
one of the main parts of the conference because it is one of

the fastest-growing sectors around the world, and especially

in the Bahraini tourism industry. This part of the conference
covers contributing and participating in sporting events in
Bahrain. Choosing this field as part of the conference because
as mentioned in The Bahraini ministry of culture that Sport
Tourism in Bahrain offers a mixture of sports exciting
activities, such as Formula One (F1), Horse Racing, Golf and
Diving.
2. Educational tourism: It covers the developing and growing
of learning and teaching and educating tourism in Bahrain.
Moreover, this part mostly includes visiting Bahrain to learn
about its culture, or to have education trips by visiting old
traditional places or museums.
3. Creative (cultural) tourism: This part of the conference
mostly focuses on tourism that its purpose is typically offering
tourists and visitors creative activities that includes arts, or
cooking workshops for instance. With the chance of staying in
high quality accommodation. Besides, it is connecting visitors
and tourists with local Bahraini citizens in their houses and
villages in order to see how they truly live.
4. Experiential Tourism (immersion travel): It is one of the
main tourism trends in Bahrain. It is travelling and visiting
Bahrain to focus on experiencing the island, capital city or
specific place by relating to its history, people and culture.
Such as, Arad or Bahrain castles that gives a high experiential
tour.
5. Tourism

of

Doom

(Last

chance):

This

part

of

the

conference contains visiting places that are environmentally

threatened, such as The Tree of Life, Arad Castle, or Bahrain
castle.

Overview of the website

The website of Bahrain Tourism Conference focuses on targeting
high educational audiences and businesses in order to make them
attend the conference. It includes information about the conference,
and details about where and when it will be held. Moreover, it is the
online source of the conferences covering during the seven days
(Videos, articles, videos, news, etc) in order to keep audiences and
participators updated all the time. Furthermore, it makes connecting
with the conferences leaders easier and simpler, which eventually
results in motivating people to register and participate in the
conference.

Purpose of the website (overall aim)

As respondents in Martin Bauers survey that mostly the first and
main purpose of all websites is offering updated information about
the event to current and potential audiences [See Appendix 1].
Moreover, the second popular purpose of the website that got 27%
of the votes is to promote the conference more professionally and
expertly to have larger support, in order to enable the conference to
reach a much more people at the minimum cost. Furthermore, The
third purpose of the website is making contacting the conferences
leaders easier and more directly in order to encourage audiences to
participate. The fourth and last purpose is keeping participates fully
updated of the process of the conference during the seven days.
Briefly, the website primarily purposes to give perfect aspects of
communication, first aspect to inform audiences and second one to
promote the conference, the third is communicate, and the fourth is
to keep them updated.

Key goals
-

Making a good first impression in order to build audiences

trust about the professionalism of the conference. It is done by

having all the content organized and clear, and also having
eye-catching and successful website design and usability.
Moreover, making finding what they want and solving their
problems easy and straightforward.
-

Moving audiences from the first stage of the awareness ladder

(Aware of a need) to the last fifth one (Convinced and ready to
buy).

Motivating and encouraging the websites visitors to take an

action and really participate in the conference.

Quick and enough learning about Tourism conferences

purposes and goals, in order to decide whether it fits their
needs and motivates them to attend or not.

Capturing

and

keeping

audiences

attention

on

the

conference.
-

Professional

and

eye-catching

website

design

to

allow

audiences to feel satisfied and trustful.

-

Increase the number of participates by 50% in 4 months.

Increase awareness and knowledge of Tourism in Bahrain to

motivate more audience to participate in the conference.

Target audience of the website

Primary audience
-

Economic experts: Because economies main industry is

Tourism. According to the UNWTO that in the last 6 decades,
tourism has continued growing to become one of the fastest
growing financial parts around the world. Which as a result,
makes economic experts interested in a conference of Tourism in

Bahrain. They can be attending the conference as listeners and

speakers.
-

Tourism specialists: people who are specialized in tourism

industry and can give presentations about it. The main part of
this target audience who tourism experts who are mostly
specialized in Bahrain tourism, or even have lived there for a long
time in order to be able to analyze the tourism statues of the
country. The main part of this type of target audience is to be
part of the speakers section. The other part can be listeners as
well to gain knowledge and contribute in the debates.

Businessmen and people who work in business field: From

outside the country who have no knowledge of how the situation
of tourism in Bahrain, who are also interested in starting their
own new businesses and companies in Bahrain. Moreover, to
know more about the target audience in Bahrain.

Hotels and restaurants owners: from outside the country as

well in order to know the situation of tourism in Bahrain.

Universities: There are three main parts, three are secondary,

and three are primary audience, who are: 1) Students whose
their major is tourism to learn more about it. 2) Professors and
lectures whose their job is teaching tourism.

3) Universities

owners or admins who might be interested in the educational

tourism in Bahrain.

Secondary audience
-

Tourist Information Offices: From Bahrain or outside the

country. They will be interested to have a full knowledge about
how Bahrains tourism is like to convince people who love to
travel to visit it.

Airlines Companies: Transport is one of the most important

parts for a successful tourism. Moreover, as obvious, Gulfairs
always mentions the tourism and culture of countries in their Ads
to target their audience [See appendix 2, 3]. Therefore, airlines
companies will be interested to attend the conference.

People who recently lived in Bahrain: because they will

undoubtedly want to know more about the tourism of the country
they are recently living in.

Universities: The remaining three parts of universities are: 1)

Culture, art teachers or professors. 2) Art, culture, history
students. 3) Universities owners or leaders who might be looking
for Economic, tourism experts to hire as teachers in the
university.

Antiques experts: They are part of the Experiential Tourism,

and Doom Tourism in Bahrain, which are both main parts of the
conference. They might be interested to give presentations about
Antiques in Bahrain or just listen to the conference as a
secondary target audience.

Photographers: In a conference that focuses about Tourism in

Bahrain, photographers will be interested to attend it in order to
know where the best places to photograph in Bahrain are
located. Moreover, many photographers might be interested to
cover the conference itself and send their CVs to its holders to
get a part time job.

Media, Bloggers: from Bahrain or outside Bahrain: In order to

promote the conference by blogging about it, or interviewing one
of the invited experts about topics that will be included at the
conference. Such as, Bahrain TV, Alwasat or Alayam newspapers.

Designers: They might be interested to design the theme of the

conference (Logo, website, Ads, billboardsetc)

Five stars Restaurants: For the conferences lunch or dinner.

Political Experts: The political situation of a country totally

affects the tourism industry of it. Therefore, political experts
might attend to analyze the tourism and political situation of
Bahrain.

Marketing companies: To market the conference in Bahrain.

Car Companies: Since the conference covers the sports

tourism. As a result, sport cars companies might be especially
interested to attend the conference to meet the Sport Activities
heads in Bahrain.

Government People: To analyze the situation of Tourism and

Economic industries.

People who do not have interests in sports: As mentioned

in the Bahraini ministry of culture that target audience should not
be only people who are interested in sports, because all people
can be caught in the enjoyment of sports activities in Bahrain.
Precisely, they do not necessarily have to be motor-race fans;
because the planets biggest race event, Bahrains Grand Prix
can be exciting for all kinds of people.

Sport Companies: Since the conference includes a part of the

sport tourism in Bahrain, sport companies will be so concerned to
attend the conference.

Sponsors: Sponsors who might love to support the conference

to gain money or marketing.

Experts wives: If the conference were luxury, experts highclass wives would like to attend it to meet the other mates.

Media lovers: People who use media, Internet, websites,

laptops, mobile phones a lot.

People who generally love tourism around the world, and

love to travel: Because of their interests to travel and know
more about countries culture and tourism. They might search for
Tourism in Bahrain and find the website by mistake.

Profile
Age
As a result of analyzing the most famous economic and tourism
newspapers and magazines target audiences, that the average age
of the people who are interested in Economic and Tourism topics is
39. Moreover, the conference is so professional that mostly targets
highly educated experts, which result in increasing the target age to
30 as a minimum.

Technology ability
By mentioning the fact that most of the target audiences of the
conference are wealthy people. Consequently, according to Trend
Report, mostly

rich

people

and

countries

have the highest

percentage of digital natives, and also have high levels of total

Internet penetration and usage. Which results in having audiences
with high technology abilities.

Education
As taken from The Economist newspapers target audiences that
mostly, people who are interested in Economic and Tourism topics

are highly educated audiences, such as influential managers and

policy-makers.

Income
According to Aaron O. Patrick, that wealthy people are always
favored because they are noticed to be more open to promoting and
marketing messages and more expected to purchase luxury things,
such as living in five stars hotels which contribute in improving the
Tourism Industry. Moreover, they are more interested in Tourism
because they can build and start their own businesses around the
world, and especially in the countries that have wealthy tourism
industry.

Nationality
Most of the target audiences of the conference are non-Bahrainis
who are willing to start businesses in Bahrain, to study Bahrains
tourism & economic industry, or to know more about Bahrain.
Moreover, some of them are Bahrainis who want to promote the
tourism in Bahrain to non-Bahraini visitors and audiences.

Customer motivations
-

They can be exposed to conduct their businesses and learn how

to be more creative and successful.

Tourism conferences afford many opportunities to socialize.

Regularly with competitors from different countries who are also
interested in Tourism generally, and tourism in Bahrain especially.

Encountering sponsors and suppliers.

To position themselves as experts by developing a good

reputation to their customers. Because as proved by Thom Singer

that clients prefer to work with people who are famous by their
competitors.
-

To connect with other experts and academics from the same field
in order to become a more successful academic.

Economic, tourism, Antiques experts would undoubtedly love to

share their research and studies findings with other experts from
their field. They would also like to learn what others are recently
doing in order to lead them to new and original concepts, which
are sometimes more understandable than reading articles.

Meeting people who work in their same field can result in new
opportunities for them.

Audiences might attend to only socialize with their colleagues.

Especially if they are arranging to travel to Bahrain in order to
attend the conference, they might be able to sightsee and
explore the country before and after the event.

Audiences who aim to present their work absolutely think of

basically growing as academics and presenters.

To meet other experts and hear about their research in order to

help them getting more new ideas, in addition to ideas for
possible collaborations.

Getting a direct feedback on their research.

To give them the opportunity to shine as academics or students,

and to be famous and recognized in their field.

To refuel themselves. They might be tired of taking regular

lessons, or writing assignments. The conference gives them the
boost they might need to get moved and inspired.

To learn how to perfectly present their research with selfconfidence.

Economic experts would like to study the economic industry in

Bahrain, or to give presentations about it to educate audiences.

People who are expert in tourism industry would love to give

presentations about Bahrains tourism or to only listen to the
speakers and gain more information.

To see how experts and academics in their field present their

research and how they probably answer audiences questions.
This undoubtedly contributes in helping them to improve their
future performance way in a structure that is suitable for their
own field.

Antiques experts might be interested to give presentations about

Antiques in Bahrain or just listen to the conference as a
secondary target audience.

People who just lived in Bahrain would certainly love to know

more about the tourism of the country they are newly living in to
have more fun.

Visiting the website to basically know more about when the

conference will be held, where and who the speakers &
audiences are. Moreover, they would love to contact the
conferences leaders in order to participate.

Persona
Persona number 1

Amancio Ortega

Man, 49-52 years old

Economic Expert & Academic

Ph.D in Economics, a professor

in Massachusetts Institute of
Technology, which is the best I would love to
second university in the world share my
for economics.

research and
studies findings

Originally from US.

Married since 12 years, and has

with other

two kids only. He mostly cares

about providing a wealthy &
high educational life for his
children.

He has been living in Bahrain

for two years, with his wife and
two kids.

Rich, has more than a billion

dollars, a lot of properties, and
valuable possessions

Because

of

his

fields

requirements, he has become

so enlightened, and extremely
well informed about the newest
changes and investigations in
technology.

economic
experts from my
field.

He

loves

interpret,

to

understand,

and

work

with

numbers.

His goals and motivations:

He always aims to develop his

career.

He

aims

to

understanding

improve
of

the

his

Tourism

industry because it combines with

economic industry.
-

He loves to share his research

findings with other experts in both
Tourism and Economic academics.

He wants to learn more about

what others are presenting about
economic and Tourism to lead him
to new ideas.

Persona number 2

Ahmed Saleh

Man, 35 years old

Secretary of Chief Executive

Officer of the BBK Bank

Graduated

from

Washington

University in St. Louis with a I would love to

bachelors in business and know more

secretary.

about the recent

updates of

Bahraini

Married to Mariam Khalid since

Tourism Industry

10 years, and has three kids.

salary

is

kids.

He rarely travels.

He has no interest in Tourism.

He knows how to professionally

use all sorts of technology.
Especially social media.

His goals and motivations:

He wants to know where and how

exactly the bank he is working for
can invest their money and start
new businesses in the Tourism
Industry.

He wants to improve his career,

and develop a good reputation in
his work, and among his bosses.

figure out new

businesses for

around the bank I am

1000BD/month so he is living working for.
His

well with his employee wife and

in Bahrain to

He wants his family to live a

better life.

Persona number 3

Carol Meyrowitz

Woman, 37 years old

President,

Chief

Executive

Officer, and director of Tourism

Companies and hotels since
January

2008

(Business

woman)
I would love to

Graduated

from

Rider build a new branch

University with a bachelors in for our company

management

business

and and hotel in

Bahrain, therefore

Tourism.

I want to know

American,

grew

up

in

San more about

Tourism in

Francisco, California

Bahrain.

Married

to

Mark

Anthony

Rometty since 6 years, and has

one kid.

It is her first time to visit

Bahrain.

Very rich and came from a very

rich family as well.

Always travels.

She has many certificates in

technology and knows how to
use all kinds of technology to

develop her career and connect

with her clients around the
world.

Her goals and motivations:

She wants to build a new hotel in

Bahrain. Therefore, she needs to
know

more

about

Tourism

in

Bahrain
-

She also wants to know more

about Bahrains culture in order to
analyze her target audience in the
country.

She wants to know about the

economic situation in Bahrain.

She wants to build relationships

with different kinds of experts and
businesses in Bahrain.

Web Strategy

1. What category is this site: Professional,

commercial,

educational

and

professional, non-profit website.

educational, public service, nonprofit or personal?

2. Is the category obvious?

Yes, because the logo, headline

and name of the website says
Tourism conference. Moreover,
the colors and design of the
website shows how professional
it is.

3. Is the domain appropriate?

Yes, the domain of the website is

(www.TourismConference.bh)
which is so clear and obvious.

4. Is there any good reason why Yes, Because it offers updated

this site should exist?

materials about the conference

to existing and future audiences.
Besides,
conference

it

markets
to

have

the
larger

support, in order to make the

conference reach more people.
Additionally, it makes contacting
with the conferences leaders

easier and more directly in order

to

motivate

audiences

to

participate. It keeps audiences

updated during the 7 days of the
conference.
5. Does it offer valuable content?

Yes, the user can easily find the

most

important

information

about the conference, which are

the time and place. Moreover, it
helps them to fully understand
the conference.
6. Does it enable you to do It enables the user to do many
something fun or useful?

useful

things

but

not

fun,

because as mentioned before

that it is a professional and
educational

website.

Enabling

the user to do useful things by

contacting the leaders of the
conference

or

registering

to

attend it. Moreover, it has many

educational

information

about

tourism in Bahrain.
7. Is something offered for free Yes, contacting with the admins
on this site? If so, what?

of the conference is totally free.

Moreover,

registering

in

the

conference and attending it is

free as well.
8. Whos the target audience?

The target audiences are both

male and female, high educated,
mostly rich, and above 30 years
old businessmen and experts.

9. Does the site put forward a Yes, the website obviously shows
particular point of view?

the

concept

of

Tourism

Conference once the user opens

the homepage. From the logo,
images

in

the

slideshow,

headings, navigation bar and the

content of the homepage.
10. What is the main purpose of The main purpose of the website
this site? Is the purpose clear?

is informing audiences about the

Tourism Conference that will be
held in Bahrain.

11. What action does the site Register online in the conference
owner want you to take?

and physically attend it.

12. Which page is the main Homepage, because it contains

action page?

the most important CTA (Call To

Action) buttons, and the most
significant information about the
conference (Date, time, place,
fees, audiences)

13. Are people making money Yes, but in an indirectly way.

from this site? If so, how?

Because as mentioned before

that

businessmen

will

be

attending the conference so it

will be beneficial for them to
start

new

businesses

and

companies in Bahrain to support

the Tourism Industry.
14. If you send an email to the The responses of the emails are
site, how quickly is it answered?

so fast and quick. It does not

take more than two days to be

answered and resent to the user.

Relevant suggestions
Credibility
-

Because domains as (.com, .org, .net) are easy to purchase by

any person. So the website will use a more professional and
trustful domain, which is (.bh) that refers to Bahrain.

The author of the articles is available in all the articles pages

(Our team page). With a profile page that shows author's
qualifications, own photo and identifications.

The leaders are associated with their contact number, email, and
address. Moreover, the sponsoring organizations details are
available too.

Popular and known sponsors are mentioned in the website.

Photos of real, known people that are taken in front of famous

places in Bahrain.

The content of the website is valuable and relevant

Avoiding any mistakes in the websites language by using good

grammar and flawless, brief writing. Because according to John
Hall that Articles that contain many writing mistakes causes
confusing to the reader of the credibility of the author.

All the facts, figures and statistics that are included in the
website backed up by a functioning resource or quote.

The content is published in all social media to make it more

popular in order to make people comment or tweet about it.

The Our team and gallery pages contain photos of the founders
of the conference with their names and positions, in order to
make audiences feel safe and secure.

Designing a professional and good-looking design, because as

mentioned by Melissa P. that well designed websites can be
trusted more than bad designed websites. Moreover, good design
contributes in making content more easily reachable and trustful.

Usability
-

Ensuring that the users do not get any error while loading any
page of the website.

- Using good hosting to avoid having broken links, as proved by

Sabina Idler that the most common thing that makes user leave
the website and go back to Google results is the 404 error page.

- The website is mobile responsive that is able to work perfectly on

all kinds of screen sizes such as Amazon website. [See appendix
4]

- The time the website takes to load is reasonable by adding JPEG

images instead of PNG who are heavy and take too long to load.
Moreover, the website will not contain any .flash files in order to
make it faster.

- The color that is used to the font of the content has the perfect
contrast with the background color (Black and white) because as
mentioned by Dr. Peter J. Meyers that black on white is the best
choice of color scheme for web content

- Font Size and spacing between paragraphs are reasonable and

easy to read

- Having images with appropriate ALT tags in order to search

engines to get the images into their search results.

- The conferences logo is obvious and easy to find, which is in the

left corner of the website for the English version of the website,
and right corner for the Arabic one.

- Conference's purpose is clear

- Main navigations are easily identifiable. About us and contact
us pages are easy to find. Moreover, the navigation bar labels
are brief and easy to understand for users who have English as
their second language.
-

The search section is easy to find.

Traffic
-

Using long-tail keywords and the content includes all the

appropriate words and phrases.

The conferences website has its own Facebook group, instagram,

twitter account that quickly drive traffic to the website.

Because as proved by Jayson DeMers that the headlines are what

get traffic to the websites, especially when sharing the content
on social media. Therefore, the headlines clearly show their
meaning to the users.

All pages contain links to other relevant pages from the website,
which is so helpful and useful for the SEO in addition to increase
the visitors time on the website.

Demoting

unrelated

Google

sitelinks,

this

increases

the

possibilities that the links we want show up. This can be done
from Google Webmaster Tools.
-

Neil Patel proved that posting professional posts six times more,
every week results in increasing the website traffic by around
18.6%. Therefore, the website content will be updated everyday
to increase the traffic.

Posting all the content on Reddit.

Quoting from experts and academics and posting them on
twitter, with mentioning them to promote the website and
conference more

Having a YouTube account; because as proved by Jayson that

YouTube gets the highest number of traffic from all social media,
with an average of 2.99 page in every visit.

Adding text to all the images in the website to increase the SEO
results.

Responding to all the emails in a fast time, in order to build good

relationships with the visitors.

Making appropriate use of categories.

Good design principles

Precedence:

Because the most important thing about web design is the content
(information) of the website, therefore precedence is so important to

well design the content of the website. It is actually how the user is
led around the website by the design precedence principles.
In Tourism Conference website, the first thing the user sees is the
logo of the website which is on the top left of the screen. And then,
the precedence of the website design directs the visitors eye
through a structure of steps. For instance, He starts from the logo
and primary information like the time and place, then to a large
slideshow image that gives the website personality, then to the
left of the page which is in red to make it more noticeable and looks
important, which is the registration section.
This structure is achieved by four tools, which are:
1) The position of the content.
2) The colors of the design and text to led the users eyes to
what is most important.
3) Adding contrast to the design and text to make things look
dissimilar.
4) Using different sizes to the font and images to make the
bigger ones more noticeable.
- Spacing:
Because probable use of space makes content clearer and more
organized. Three things have been taken to accomplish this part:
1) Line Spacing: Line spacing is controlled by CSS using lineheight option to make it suitable and easy for the eye.
2) Padding: Perfectly choosing the right amount of space
between elements (photos, illustrations, slideshows, etc) and
text. In order to make it easier to read.

3) White Space: Wisely using empty spaces on the website in

order to have balance and contrast.

- Navigation:
1) Buttons are easy to find by putting them on the top of the
page.
2) The text of the buttons is understandable and easy to read.
3) Changing the texts color of the buttons while rollovering
them.
- Typography:
1) Font Choice: Using the right and more suitable font for the
Tourism Conference, which is a modern font like (Raleway
font) to make the content look more professional.
2) Font size: It is consistent, which means it is large enough to be
easy to read and scan, and balanced to let the headings be
more noticeable and bigger.
3) Spacing: As explained before, using suitable amount of
spacing between lines, paragraphs, and the elements of the
page. Moreover, in Typography using enough spacing between
letters is so important too.
4) Color of the text: Using good and perfect balance and
contrast, like black on white to make it more readable.

Explanation of how Trompenaars Cultural

Dimensions is applied to the website

High Collectivism
-

Because Bahrain is a high collectivism culture, they love to see

photos of a group of people or a family. Therefore the website
contains photos of group of experts and professionals.

Moreover, they prefer to view websites that respect their cultural

and social morality, consequently the photos of groups will also
contain a view of Bahrain, such as Arad, and Bahrain Castle. Also,
the websites design will mostly have the colors of the Bahraini
flag (Red, white).

The website includes statements, quotes and photos of people

and experts who are famous and respected within the Bahraini
culture. Such as, older people because they basically reflect a
feeling of wisdom and respect in the website.

They will be only asked for the most important information if

contacting with the leaders or registering for the conference.

The security and privacy will be always highly mentioned.

The navigation bar of the website, CTA buttons, and content

contain phrases that show collectivism, such as Our Country,
our people and we.

The homepage has social media icons, which shows high

collectivism as well.

The homepage obviously and clearly states that there is a section

in the conference for the experts and VIPs wives.

Low individualism
-

Because Bahrain is a low individualism culture, so they slightly

need to be asked for their opinions. Therefore, the website
contains a survey in the contact page to ask for their opinions
about the reference before and after it is done.

The website slightly focuses on what is special and unusual about

the conference.

High affective & low neutral culture

Bahrain is more affective than neutral. However, the conference is
so professional which makes the website look more neutral in the
first place, although while analyzing it, it will be obvious that it was
created for an affective culture:
-

To show more effectiveness, the website contains affective colors

like Red which is the color of the Bahraini flag as well.

The website includes sections that contain information about

Tourism and Animal Care (Alareen) which basically shows
effectiveness and care.

All the images in the website are of people who are smiling which
expresses emotions and effectiveness.

Because Bahrain is a slightly low neutral culture, therefore

neutral colors such as black, gray, and white are used less than
other colors in the website. For the content font color and some
buttons.

Low universalism
-

Showing some universalistic sorts such as a section about Privacy

of the conference, and fees of it.

In the details of conference section, the Halal food is

mentioned in order to keep Bahraini audiences happy and
blessed.

High particularism
-

The user is able to select, copy and use the content of the
website without mentioning the copyright.

The website is available for all people around the world. It does
not require a specific country to be visible only in it.

There is no Terms of conditions page. Moreover, there is no

checking box in the (register page) to make users allowed to
register without reading the rules.

Design Document Referencing

1. 25-point Website Usability Checklist. (2013, August). Retrieved
from http://www.usereffect.com/topic/25-point-websiteusability-checklist
2. 5 Reasons You Should Attend a Conference in Your Field.
(January). Retrieved from
http://www.mastercardbiz.com/2013/06/19/5-reasons-youshould-attend-a-conference-in-yourfield/#sthash.JsKfGGIU.dpuf
3. 7 Reasons It Still Makes Sense to Go to Professional
Conferences | Cision. (2012, June). Retrieved from
http://www.cision.com/us/2014/05/7-reasons-it-still-makessense-to-go-to-professional-conferences/

4. Attending an Academic Conference - Career Planning and

Professional Development. (June). Retrieved from
http://careerplan.commons.gc.cuny.edu/attending-anacademic-conference/
5. Does Your Site Achieve the 3 Main Marketing Goals of a
Website? | Matt About Business. (2012, February). Retrieved
from http://www.mattaboutbusiness.com/does-your-siteachieve-the-3-main-marketing-goals-of-a-website/
6. The Economist Targets U.K. Readers - WSJ. (2009, July 21).
Retrieved from
http://www.wsj.com/articles/SB124648859021982843
7. The Economist. (October). Retrieved from
https://www.princeton.edu/~achaney/tmve/wiki100k/docs/The
_Economist.html
8. How can I tell if a website is credible? (2011, January).
Retrieved from https://uknowit.uwgb.edu/page.php?id=30276
9. How To Do A Credibility Check So You Don't Get Duped Like
Kim Jong-un - Forbes. (2009, September). Retrieved from
http://www.forbes.com/sites/johnhall/2013/11/17/how-to-do-acredibility-check-so-you-dont-get-duped-like-kim-jong-un/
10.

Principles of Website Usability | 5 Key Principles Of Good

Website Usability | The Daily Egg. (2014). Retrieved from

http://blog.crazyegg.com/2013/03/26/principles-websiteusability/
11.

Reasons to Attend Conferences | WebGURU. (May).

Retrieved from http://www.webguru.neu.edu/communicatingscience/conferences-and-meetings/reasons-attendconferences

12.

Trend Report: Digital Natives Changing the World |

Schibsted Media Group: Future Report. (2014, March).

Retrieved from http://schibstedfuturereport.com/trend-reportdigital-natives-changing-the-world/#sthash.3gTg1iu0.dpuf

Design references

Abs conference [photograph]. Retrieved from

http://www.iaapsy.org/divisions/div-5-ed-inst-sch/conferences
Alba CEO addresses Euromoney Conference Bahrain
[Photograph]. (2013, March 6). Retrieved from
http://www.twentyfoursevennews.com/bahrain-goverment/industrycommerce/alba-ceo-addresses-euromoney-conference-bahrain/
The Bahrain Conference [Photograph]. (June). Retrieved from
http://www.euromoneyconferences.com/Gallery/5330/The-BahrainConference.html#ad-image-1247
Businessman [Photograph]. (n.d.). Retrieved from
http://www.activenetwork.com/blog/5-reasons-were-pumped-about-activeworld/business-conference/
Conference 2014 [Photograph]. (n.d.). Retrieved from
http://www.xsem.co.uk/case-study/keychoice-opening-new-doors-conference2012/
Conference number2 [Photograph]. (n.d.). Retrieved from
http://thecuretocancersummit.com/conference-order/
Conference [Photograph]. (n.d.). Retrieved from
http://www.reachconference14.com
conference [photograph]. (n.d.). Retrieved from
http://www.eeecos.org
International Conference [Photograph]. (n.d.). Retrieved from
http://www.iaec-conference.com

 ISC12 Caps 27th Conference with Record Attendance

[Photograph]. (n.d.). Retrieved from http://www.iscevents.com/isc12/
Mr. Sims speaks at the Euromoney Bahrain conference
[Photograph]. (n.d.). Retrieved from
http://www.naseejproperties.com/events/mr-sims-speakseuromoney-bahrain-conference
National Geographic Young Explorer [Photograph]. (n.d.).
Retrieved from http://tsta.wildapricot.org/aspx
Photos from the Awards and Closing Ceremony [Photograph].
(n.d.). Retrieved from http://www.urc.ac/2012/program.html
Presidential elections in Ukraine [Photograph]. (n.d.).
Retrieved from http://o.canada.com/news/billionaireporoshenko-wins-ukraines-presidential-vote-rebels-blockballoting/attachment/presidential-elections-in-ukraine-2
WCO ICT Conference 2013 a resounding success!
[Photograph]. (August). Retrieved from
http://mpoverello.com/2013/05/23/wco-ict-conference-2013-aresounding-success/

Appendices
1)

2)

3)

4)