Santas Cane

Alison Han, Byul Kim, Dong Hee Lim, Ricardo Martinez

Mission Statement

Our mission is to make our customers enjoy our

candy canes and come back for more.

Business Objective
The

objective was to make $100 by the end of the

week leading up to Christmas break.

Executive Summary

Our business will be selling multi-flavored

decorative candy canes. Our customers will be the
students, teachers, and staffs of the Rise Kohyang
Middle School. Once our customers taste our
candy canes, they will be coming back for more.
Students and teachers will enjoy these candy
canes at their break and lunch.

Product and Services

Selling

candy canes of various flavors

Regular

and tiny candy canes

Christmas
To the

decorated

students and staff of Rise Kohyang Middle

School
Great

holiday gift for anyone

Marketing Plan

Although

we were the
only group that sold
candy canes, as
shown in the pie
chart on the right,
over 60% of
competing groups
sold desserts.

21%

Beverage
5%

63%

11%

Food
Other
Desserts

Marketing Plan
Advertisement
Decoration
Special

(a great gift idea)

(Christmas-themed)

deals (Buy 2 get 1 for free)

Reasonable
Clearance

prices

Operational Plan

4 employees: Alison Han, Byul Kim, Dong Hee Lim, and Ricardo
Martinez.

The team was divided into two groups: cashiers and sellers.

Alison and Byul mainly worked during 6th and 7th grade lunch
shift.

Dong Hee and Ricardo mainly worked during 7th and 8th grade
shift.

Santas Cane was located in Room 236 of Rise Kohyang Middle

School, and the business hours were from 12:00 to 1:00 p.m. for
the lunch shift.

Operational Plan

Our inventory consisted of candy canes of various sizes

and flavors.

Every team member paid to purchase the candy canes

from local markets and decorated them with red and
green ribbons to show Christmas spirit.

Team members got a refund from the profit after making

$100 profit.

Management and Operations

Our team had two leaders and two treasurers.

Riccardo Martinez was the first leader, Byul Kim the second leader.

Alison Han and Dong Hee Lim were the treasurers

Riccardo and Dong Hee came up with the business name.

Name

Alison Han

Monday
6th
th
7 & 8th X

Byul Kim

6th
7th & 8th X

th
6 X
th
7 & 8th

th
6 X
7th & 8th

Dong Hee
Lim

Ricardo
Martinez

Tuesday
6th
th
7 & 8th X

6th
7th & 8th X

th
6 X
th
7 & 8th

th
6 X
7th & 8th

Wednesday
6th
th
7 & 8th X

6th
7th & 8th X

th
6 X
th
7 & 8th

th
6 X
7th & 8th

Thursday
6th
th
7 & 8th X

6th
7th & 8th X

th
6 X
th
7 & 8th

th
6 X
7th & 8th

Friday
6th
th
7 & 8th - X

6th
7th & 8th X

th
6 X
th
7 & 8th

th
6 X
7th & 8th

Alison Han: Treasurer

Byul Kim: 2nd Leader
Dong Hee Lim: Treasurer
Riccardo Martinez: 1st Leader

* The shift for each individual is shown on the left.

Financial Plan

It was very important for our company to keep track of

our daily expenses and profits.

Our company used a daily tracker to help us keep track of

our daily balance.

The daily tracker was turned in at the end of every day to

show our daily earning.

The total profit earned was added up at the end of the

sales week.

Sales Forecast and Actual Sales

Expected low profit on Monday, the first
day of sales, because not many students
would bring money without knowing that
the sales would be going on.
Expected that most customers would buy
their candy canes on Tuesday and
Wednesday.
Expected the profit to go down on
Thursday and Friday, because most people
would have already bought their candy
canes before then. Below is our sales
forecast chart.

60
50
40
30
20
10
0
Monday

Tuesday

Wednesday
Prediction

Thursday
Column1

Friday

Essential Questions Answered

How did you stay true to yourself in running a business with others? Does your
business reflect who you are?
We all got things to do. Our ideas were incorporated into the whole business
plan, so yes, the business reflect who we are.

What were the challenges associated with creating and running a business and
how did you overcome these challenges?
We had trouble deciding who is going to be our leader. We did not know who
it should be because no one really wanted to be leader. At the end, Ricardo
was chosen as a leader because he had some relevant experiences.

If you could do it again, what would you do differently?

We would have bought more stock to sell because we ended up selling out
every 2 day. We had to get someone to buy more candy canes and if we
could
do it again, we would just buy more candy canes from the start.

Samples

Business Partnership

We invested $30 as a group and gained $128 of profit excluding the

initial investment. The profit was more than four times the initial
investment.

If you invest to our company, you can expect the following:

- if you invest $1000, you get the initial investment and 5% profit back.
- if you invest $1500, you get the initial investment and 7.5% profit back.
- if you invest $2000 or more, you get the initial investment and 10% profit
back.

Thank you!