IBDE - 414: RETAIL MARKETING (3.

0 Credits)
Course Objective: The course is designed to focus on the perspectives of
manufacturers on retailers and understanding of retail business. It is further
aimed at throwing more lighten the practice of retailing for the students.
Course Contents:
An introduction to the Retailing System, Retailing definition structure,
different formats; Franchising, Direct Marketing / Direct Selling - Exclusive
shops - Destination stores - Chain Stores - Discount Stores and other current
and emerging formats - Issues and options; Concepts in retailing - Retailing
mix; Retail Marketing Environment & Retail Consumer Behavior: Social forces
- Economic forces - Technological force competitive forces, Consumer
purchase behavior - Cultural and social group influence on consumer
purchase behavior; Merchandise Management: Managing Merchandise
Management Process; Merchandise Management Process Overview,
Forecasting Sales, Developing an Assortment Plan, Setting Inventory and
product availability levels.
Merchandise Planning Systems: Staple Merchandise Management Systems,
Fashion Merchandise Management Systems, Open to- Buy System,
Allocating Merchandise to stores, Analyzing Merchandise Management
Performance; Buying Merchandise: Brand Alternatives, Buying National Brand
Merchandise, Buying private level Merchandise, Support services for the
buying process, Strategic relationships; Retail Pricing: A brief Discussion,
Retail Communication Mix; Supply Chain Management: Warehousing,
Wholesaling and market logistics, Role of IT in supply chain management;
Retail Equity, Technology in Retailing - Retailing through the Internet,
Consumerism & Ethics in retailing, Future of retailing.
Case Study: Compulsory, Relevant Cases have to be discussed.
Suggested Books:
1. Levy, Michael & Barton A. Weitz - Retailing Management, TMH.
2. Gilbert David, Retail Marketing Management, Pearson.
3. Sinha & Uniyal - Managing Retailing, Oxford University Press
4. Dr. Harjit Singh Retail Management, S. Chand
5. Zikmund - Customer Relationship Management, John Wiley & Sons.

http://www.managementstudyguide.com/retailmanagement.htm

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