Features of

Agricultural
Products
Presented By

Ajit Roy
S4 MBA
Roll no 2

Introduction

Agriculture is the cultivation of animals,

plants, fungi, and other life forms for
food, fiber, biofuel, medicines and other
products used to sustain and enhance
human life.

Pre-industrial agriculture was typically

subsistence agriculture/self-sufficiency.

Introduction (Cont..)

Agricultural Products
Food
Fiber
Fuel
Raw

Material

Features of Agricultural
Products
Production
Seasonal

Related
Production

Scattered

 Marketing

Related

Perishable
Bulky

Products

Products

Quality

and Quantity

 Consumption
Continous
Inelastic
Price

Related Features

Consumption

Demand

Fluctuation

Conclusion

Agricultural products are demanded on a regular basis

at its minimum level of consumption regardless of its
price fluctuations which makes the agricultural products
Inelastic.

Agricultural products are less durable which requires

the suppliers to ensure that the products reach the
customers as soon as possible.

Agricultural Products are usually bulky and require more

cost to transport and store than its value.

References

Kohls, Richard L.(1985), Marketing of Agricultural

Products, New York: Macmillan 1985.