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Anne S. Anagnost
Lisa Ngo
07.07.2014
Strange Circulations
Historical context
Value coding of bodies
Financialization
Vampires and Capitalism
Film: Ermo
Commodity Fetishism
Case Study
http://blog.inceptsaves.com/blog/tag/blood-donation/
Historical Context
Commodification of blood
Shift in value
value coding becomes a measure of human capital produced through education and other
investments in the embodied capacities of the neoliberal subject, who is now responsible for
his or her own profits and losses 213.
Financialization
BUT FIRST.
CLASS ACTIVITY!
CLASS ACTIVITY!
SPLIT OR STEAL
Make sure to keep candy hidden so your partner cannot guess how
many you have (In your hand or in your pocket).
On the count of 3, choose split or steal
Both choose split= the jackpot is split equally
Both choose steal= nobody gets the jackpot
One split, one steal= Stealer gets all the candy and splitter gets
nothing
CLASS ACTIVITY
Coin fliprepresented the distribution of wealth and how much that depends
on pure luck. Not everything is equally divided in a capitalist society.
Rock paper scissorsseries of events in life.
Split or stealfinancialization
Financialization refers to the assumption of risk in the hopes of an economic return on a
speculative investment (pg. 214)
Peasant vs. elite group. The less fortunate have an incentive to gain more
because the candy represent your value
Blood sucking
https://www.indiegogo.com/projects/lords-of-l-a-pilot
Film: Ermo
Zhou Xiaowen, 1994
http://en.wikipedia.org/wiki/Ermo#mediaviewer/File:ErmoPoster.jpg
Commodity Fetishism
https://www.youtube.com/watch?v=jiyIcz7wUH0
https://www.youtube.com/watch?v=D6Kn2BoD4FM
https://www.youtube.com/watch?v=FxOIebkmrqs
https://www.youtube.com/watch?v=fN_Y6yyqvS8
http://www.giantbomb.com/apple-inc/30105815/
Discussion
What kind of impression do you have about people who use apple products,
based on the commercials?
How does this relate to the example of Ermo?
How does biopolitics relate to popular culture?
What connections can you make with other readings/discussions from class?
Thank you!
Questions?