Priyanka Sharma

priyankachd@gmail.com
+91 9218514120

Profile Summary
10 years of progressive experience in Telecom industry with diversified exposure in Vendor
Management, Product Management & Content Development. End to end design and delivery
with strong leadership, management & execution experience. Possess ability of analyzing
problems and developing efficient & creative solutions with integrative thinking.

Education

Masters in Computer Applications (MCA)

Bachelors of Science (BSC)
Pursuing EPHRM : IIM Calcutta

Work Experience Spice Digital (August 2004 - till date: 10 years)

Progressed from a Trainee to Group Leader handling roles of increasing and progressive
responsibilities.
Cross functional experience with managerial skills of leading and managing teams
Strong business partnership skills with both internal and external customer facing capabilities

Current Role: Group Leader VAS Technologies & Services: Jan 2014 till date
Leading the team for Vendor Management, Product Management & Content Management Spice Digital (formally Cellebrum Technologies) is part of esteemed multifaceted management group
MCorpGlobal established in 2004. Spice Digital is the thought leader in Mobile VAS with its unique emphasis on
innovation & quick turnaround, creating top line solutions for organizations across telecom spectrum. Spice
Digital now offers widest range of MobileVAS across multiple platforms including
SMS/USSD/IVR/GPRS/WAP.
Leading a 12 member team for timely updation of content & keep a close tab on quality at all levels together
with overall monitoring of content that is being used for various mobile services.

Key Responsibilities:
Vendor management & content operations for VAS services across platforms
Leveraging regional penetration to be a strong player in content function.
Strong coordination with Content partners to build market intelligence & extracting maximum possible

content according to priorities in time.

Timely update of content for the services after due formatting.
Quality checks for content being updated for services.
Content positioning to get maximum mileage.
Work closely with the Products and PMs for New Products planning, Development and execution in time.
Responsible for music and copyright clearance and for licensing footage commissioned or bought from
external clients to ensure that content published is legally compliant.
Closing Service Agreements with Aggregators / PMs and deciding Commercials / Revenue Models with
them.

VAS Product Management

Managing portfolio of IVR Services, Ideating new content offerings for IVR Services.
Identify Opportunities for introducing New Products, thereby increasing revenue opportunities.
Delivery of new portals & services as per product design, objectives & timelines.
Delivering products as per planned release timelines, prioritizing features as per clients demand.
Continuous interaction with different cross functional Teams to introduce new products.
Cont

Priyanka Sharma

priyankachd@gmail.com
+91 9218514120

Product Lifecycle Management

Designing of new products on Voice (flow chart), & launching them.
Event calendar Planning & implementation across operators.
New Service Initiatives & plan launch.
Launch of multimodals across Operators.
Content Deployment across all Locations/Operators.
Content Management
Managing & updating of complete metadata of IVR Music Services/Wap.
Filing coding & classification of content.
Liaison with content sourcing teams & vendors for Content requirement.
Coordinating for exclusive tie-ups.
Content Positioning - Language /Genre Based /Content Uptake & availability.
Responsible for identifying and forging partnerships with various content providers & mobile application

developers worldwide.
Vendor development, relationship management, reporting, and credit cycle management.
Closely working with the CFU teams in up selling & cross selling of products and, customer engagement at
both corporate and circle level in laying down content strategy.

Service Promotions
Coordinating with the various Account Managers across operators for the Promotion of Content.
Development & execution of VAS Promotional plans across operators.
Business Analytics
Revenue, Penetration & Unique User analysis circle wise
Usage & retention churn analysis & trend observance of service
Daily & weekly Reports for Service across Platforms
Key Assignment handled :
Handled CRBT for all major operators & involved in client interaction to ensure smooth work flow.
Handled the content discipline for 3rd party deployments for spice exclusive labels
Instrumental in procuring appropriate content in 17 major languages and procured approx 3000 songs in a

month.
Single handedly managed more than 35 CPs & capitalized on vendor relationship management so as to attain
desired level of output.
Maintained content discipline for WAP with continuous cross functional updates as per new CMS.
Successfully launched Mobile radio on Airtel, Idea, BSNL & Reliance etc. with a library size of 1 lac songs in
more than 17 languages in a short turnaround time.
Procured and added music in regional languages.

Key Accomplishments

Launch of Radio at airtel which is now known as Airtel On Demand Service, which was further extended ??
Wap Managed end to end deployment/placement for Spice Communication wap page.
Designing of CMS for Radio Services.
Effectively collaborated for Launch of NMS as an entity, when Spice Digital moved from just being content
aggregator to content partner.
Part of team to launch 3G services in MTNL.
Led 3rd party Deployment Like youtube, Nokia, Vuclip, Samsung.
Cont

Priyanka Sharma

priyankachd@gmail.com
+91 9218514120

Personal Information
Date of Birth
Language Known

: 26/11/1978
: English & Hindi

Marital Status
Relocation
Current Location

: Unmarried
: Yes
: Chandigarh (Northern India)

Priyanka Sharma

Cont