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Our Mission
To provide a unique,
entertaining, and familyfriendly listening
experience to the
listeners of the Rockport
region and beyond.
Quality entertainment
Our audiences enjoy our wide spectrum of
content. We present our content in a way that
appeals to most demographics of Rockport,
especially women between the ages of 24 and
54.
Our Strengths
Strengths of KTLK-AM
Strengths of KRCK-FM
The Breakdown
Give it to me Straight:
political and current events opinions with
Cathy Baits (Midday Weekday)
The Breakdown
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Morning Drive: The segments during this time of day consist of pop-talk and interactive listening,
which tend to attract a general audience of morning commuters, consisting of women between 24
and 54.
Midday Weekday: This time of day consists of heavy rotation on both stations, alternating
between Oldies and Top 40 rotations. During a lunch break, or even in the office, women are
most likely to be listening to the smooth background noise of KRCK and KTLK.
Early Evening: Some refer to this time period as The Evening Commute. While stuck in traffic,
our station provides the Top 100 pop chart sensations of the past 10 years, regulated by some of
our most energetic and enticing radio personalities. This time period receives excellent ratings on
both stations.
Weekend Talk: Some of our hardest hitting talk shows are run during this time. Women between
the ages of 24 and 54 tend to like the specialization of the shows during this hour, as well as the
voices of our opinionated hosts.
5 Morning Drive
2 Midday Weekday
10 $1 Click-through advertisements
on the WRCK/WTLK website!!
3 Early Evening
KRCK-FM
1 Midday Weekday
4 Early Evening
1 Evening
30 second cost...
$6,085
1 Weekend Rotation
2 Early Evening
Cost:
$4,135
THANK YOU!