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Communications professional with over five years experience across advertising, blog and press
release writing, film production, social media, sales, and campaign management. Experience
managing stakeholder relationships, managing projects, graphic design, budgeting, scheduling and
leadership.
** Accredited with a Bachelor of Fine Arts degree from Ryerson University. Completed full Project
Management certificate from University of Toronto School of Continuing Studies. Currently taking
Public Relations and Business Management certificates.
Professional Experience
Client Services
Medcan
Clinic
- Toronto (October 2014-Present)
Assisting clients with health assessment consultation and booking over a diverse range of medical
scanning and pro-active wellness procedures.
Accomplishments
Centrally campaign managed social media and deliverables of six staff across ESL
vacation locations through a strong project communications plan and project control
in order to build a unified brand presence across 11 social media channels. In
addition, a weekly email newsletter was sent out to sales agents, clients and other
stakeholders, highlighting each camps activities.
Planned, scheduled and supervised the outsourced production of the company
branding video. Project required coordinating scheduled dates, budget and travel
time of production staff in order to videotape events at multiple vacation locations
during a five-week time frame. Project was completed on time and on budget.
Accomplishments
Launched the agencys first social media project for a client, which generated
6000 organic Facebook fans in 3 months. Designed execution, budgeted and
managed internal agency graphic designers, as well as an outsourced application
developer. Contest was promoted across blogs, Twitter, Facebook and television
advertising, resulting in over 30,000 entries with email opt in for marketing follow-up.
Communications & Project Management Experience:
Wrote and published weekly blogs and bi-weekly press releases, co-ordinated the
agencys YouTube, Facebook and Twitter channels
Managed efforts of creative staff for key projects designing client business cards,
sales sheet collateral, product demonstration videos. Helped update client Wordpress
web content for SEO and branding purposes.
Consulted clients on creative concepts for planned television commercials for
broadcast. Generated proposals and guided clients with online and TV media plans
targeted toward their market demographic.
Account Executive
MarketBridge
Toronto - (Sept. 2007- Dec. 2010)
Outbound tele-sales agent for the various high tech and medical industry solutions
Accomplishments:
Sold $1.4 million in software and service contracts leveraging tele-sales, LinkedIn
and email during a 10 month project while working at MarketBridge
Top performer on new business prospecting team for sales channel optimization
solutions at MarketBridge
Sales Experience: Prospecting, cold calling, quoting and closing sales through long
term telesales cycles (averaging $35,000 in revenue per sale); targeting various
Fortune 500 C-level roles across medical hospital, high-tech, and manufacturing
sectors
Administrative Experience: constructing lead nurturing email templates and
campaigns; telesales script-writing; CRM software salesforce.com; PowerPoint;
scheduling VP appointments using Outlook; prospecting through online research;
interviewing job candidates
Campaigns:
Awards:
Education
University of Toronto
(Continuing Studies: January 2013 - Present)
Project
Management - Certificate completed
Public
Relations - Certificate in progress
Graphic design
Project management
Music composition
Kayaking