Wall St.

Cafe
Guillermo Azcoiti, Pedro
Botas, Alexander Graaf and
Patricio Ortiz

Problem
Restaurants in Madrid are becoming
too monotonous when it comes to
their ambiance
People are often looking for a
different experience, but it is very
hard to find
A new restaurant where people can
find a more entertaining type of
meal with friends or family

Idea
Innovative idea for a restaurant in
Madrid
Provides entertainment in different
ways than any other restaurant
Will be able to differentiate itself
from any other restaurants in the
area because of its unique methods
of ordering food

Wall St. Cafe

Situated in barrio Salamanca, this
restaurant will operate as a trading
floor in wall street
Big TV screens are placed around the
restaurant, and as demand for one
product rises, price rises with it, and
vice versa.
Allows for a lot of interaction
between the members of the table
and certainly many quick decisions

Example
You and your friends are at Wall St. Caf, and
when you get there, hamburgers are at 15 euros
and beers are at a daily low of 2
Evidently you would start with a few beers and
wait for the hamburger price to drop.
From this point on it will be a battle between your
friends to see who can buy at the lowest price
Closing at around 2-230 AM, the charts will
continue after 12 with only drinks available,
fighting with your friends for the cheapest price
possible

The Market
This restaurant can be for almost
anyone in the area
Friends can come for a calm lunch, or
even for dinner with some drinks after
Other than just friends, families with
small children could come for a calm
lunch and entertainment for their sons
This concept of restaurant is guaranteed
fun for any type of consumer

Food
The food served will be mainly
American based
The concept of the food will be
something like Tony Romas or
Tommy Mels, but with own recipes
and styles of cooking
There will also be an elaborate spirits
menu which will allow for a large
variety of drinks after dinner

Realistic Opportunity?
24 euros per m2 for 300m2 = approx
7,200 for renovation
3000-4000 euros monthly rent of
working space