PROPOSAL

WEB 20202
PROFESSIONAL ENGLISH
1

INTRODUCTION
A SUMMARY OF IDEAS OR PLANS TO UNDERTAKE
SOMETHING THAT IS PRESENTED PEOPLE TO DECIDE
UPON
A PLAN OF WHAT NEEDS TO BE DONE AND WHAT CAN BE
DONE
TO GET PERMISSION TO START A PROJECT OR SUPPORT
FOR FUNDING
TO CONVINCE THE READER THAT THE PROPOSED
ACTIVITY IS WORTH DOING AND WORTH THE SUPPORT

To provide
services

To sell
products/
equipment

To solve
problems

Propos
als

To improve
a condition

To seek
funding for a
project or
research

TYPES OF PROPOSAL
Internal
Proposals

Written by the proposer to someone within the

same company
e.g. A lab supervisor proposes to his manager the
need to upgrade the computers and multimedia
lab in the companies

External
Proposals

Written by the proposer from one company to a

recipient from another company
e.g. An IT company proposes to upgrade the
computers and multimedia lab for an advertising
company

Solicited
Proposals

Written based on a request made by the proposals

recipient
e.g. A college advertises in the newspaper inviting
any IT companies to send in their proposals to help
them upgrade their computers and multimedia lab

Unsolicited
Proposals

Initiated by the proposer without any request from

the recipient
e.g. An insurance company sends a proposal to a
construction company to suggest a comprehensive
health and life insurance package for their
employees

PROBLEM SOLVING PROPOSAL

PROPOSAL
Situatio
n

Targets

PROBLEM SOLVING PROPOSAL

SITUATION

PROPOSAL

TARGET

FACTS
DATA
NORMS
CURRENT
REALITY

SOLUTIONS
PATHWAYS
STRATEGIES
ACTIONS

GOALS
DESIRES
WISHES
IDEAL
CONDITION

EXAMPLE-PROBLEM SOLVING
PROPOSAL
STAFF DID NOT PERFORM WELL
IN COMPLETING TASKS
SITUATION

PROPOSAL

TARGET

Staff did not know

the correct
procedure to do
their work
The manager did
not prepare
standard operation
procedure SOP for
the staff

Conduct a monthly
management
meeting to monitor
staffs progress
Prepare a
complete SOP for
all procedures
related to work

Staff should know

what to do and how
to do their work
Manager should
facilitate staff in
handling tasks

PROPOSAL FORMAT
TITLE (A PROPOSAL . . . )
TABLE OF CONTENT
1.0 INTRODUCTION
1.1BACKGROUND (WHAT)
EXPLAIN THE CURRENT SITUATION
EXPLAIN THE GENERAL PROBLEM
EXPLAIN THE THEORY BEHIND THE PROBLEM
DEFINE BASIC TERMS

2. 0 PROBLEM STATEMENT (WHY?)

SHOW WHAT CREATED THE PROBLEM
SHOW WHY THE PROBLEM IS IMPORTANT
DEFINE THE PROBLEM THAT YOU WILL SOLVE
DEFINE YOUR AUDIENCE FOR YOUR COMPLETED PROJECT REPORT
3.0 OBJECTIVES
4.O SOLUTION (HOW)
STRATEGIES/SOLUTIONS
EXPLAIN WHAT YOU WILL CREATE TO SOLVE THE PROBLEM
SHOW WHAT YOU WILL PRODUCE DURING THE PERIOD OF YOUR
PROPOSED PROJECT
SHOW HOW YOUR OBJECTIVES WILL SOLVE/DIMINISH THE
PROBLEM

5.0 ACTION PLAN (IF NEEDED)

EXPLAIN THE LIMITS OF YOUR PROJECT
EXPLAIN THE SPECIFIC STEPS YOU WILL TAKE TO PRODUCE
YOUR OBJECTIVES
6.0 BUDGET (IF NEEDED)
7.0 CONCLUSION
PERSUADE YOUR READER
EMPHASIZE FEASIBILITY, NECESSITY, USEFULNESS
EXPLAIN BENEFIT OF THE EXPECTED RESULTS
URGE THE READER TO TAKE ACTION (ACCEPT THE
PROPOSAL)

 FONT: TIMES NEW ROMAN / ARIAL

FONT SIZE: 12
DOUBLE SPACING (2.0)
1 PAGE FOR EACH SECTION
TOTAL MARKS: 20%
0 MARK WILL BE GIVEN AS A GIFT FOR PLAGIARISM
*IT MUST BE A

PROBLEM-SOLVING

PROPOSAL