COMMUNITY ISSUE: ANIMAL

TESTING

Karen Chavez
Karina Monarrez
Brian Lazo

Target & purpose of brochure

General public
To inform the public of procedures that are
conducted on animals in research.
Alternatives available to testing.
To persuade individuals to take action.

Overview:

Animal testing is the act of performing procedures on

living animals for the purpose of research, such as in
biology, notably things like diseases and testing the
effectiveness of new medical products. In addition,
animal testing also occurs in the home and beauty
products industry like cosmetics and household
cleaners. Furthermore, most of these actions can cause
the animals physical and psychological distress, and in
most cases even death.

Brochure Layout

Outside
Panel 1: cover page

(right)
Panel 2: Middle of

brochure (back)
Contact information

Panel 3: Additional

Outside panel (left)

Animal testing alternatives

Inside
Panel 1: Left panel
Truth behind animal testing

Panel 2: Middle
Statistical data

Panel 3: Right panel

Types of test

Ethos

Through the use of credible information, we

used collected data to inform the audience on
the matter of animal testing.

Pathos

To appeal to the viewers emotional side through

the use of images and statistical facts.
Persuasion by emotion.

Logos

All gathered information will explain thoroughly,

the facts of animal testing.
Viewer may see the reasoning of the argument
the brochure presents.