Hope Institute of

Uganda
Business facelift
Emily McGuire, Codi Freiberger,
Lauren Koepsel, Savana Staggs,
& Jorge Quintana Medel

SWOT Analysis
Strengths

Opportunities

Weaknesses

Threats

Reaching Target Audiences

What audiences are

Focus on specific

you interested in?

What are you
offering?
What do you need?

groups to collaborate
with
See How to Utilize
Contacts sheet
See Contacts sheet

Importance of Consistency:
Branding
Social media and the

internet make it
possible for a
company to grow
rapidly without
geographic restraints

consistent usernames
color scheme
messaging
presentation

Slogans and Hashtags

It all started with a little bead
#VolunTOURism

Doing nothing is not an option

Do for one what you wish you could do for everyone
Act local-make a global impact
Changing generations one life at a time

#Hope4Uganda

#JinjaJewlery

Updated Website Layout

Purpose: Functional, de-cluttered, catchy
Social Media links are highly visible
Links to other pages within the site are
easy to find
Photo border along bottom gains interest
and encourages further exploration of the
website

Key Parts of Website

Benefits of Etsy

Access to shop stats

Search by using Keywords
Printing Labels
Sell what you love
Large, Targeted audience

Facebook: Jinja
Deactivate all other existing Facebook
pages for the gift shop
Invite friends to like the page
Create a Call to Action
Post during peak times of the day
Post often and include quality content
Build brand and engage

Facebook: Hope Institute of

Uganda

Speak on initiatives, progress, and

volunteer efforts often
Encourage donations of time and money
Build a brand and story
Promote all entities of the brand

Twitter
Use key words
Include links to valuable content
Participate and Connect

YouTube
Follow and subscribe to similar channels
Tag your videos

Instagram
Use hashtags
Link to other social media accounts
Follow similar accounts to yours

Go Fund Me

Sign up
Create a campaign
Share, share, share
Accept donations and enjoy

Vista Print
Order custom promotional products
Business cards are physical and
memorable
Easy to use and affordable

Email Templates
General Public Email Template
o Sponsorship, volunteers, and donations

Media Email Templates

o Sponsorship, volunteers, and donations

High School and College Email Templates

o Sponsorship, volunteers, and donations

Event Pitch Letter Template

General Public
Media

Outreach Through Social Media

Business owners
Staff of any business

Social Media Posts

Facebook
o Generate awareness

Twitter
o Hashtags

Facebook Post
Did you know that 68.2% of the youth population Drop-out of primary school due to
economic instability?
Hope Institute of Uganda (HIU) has a strong belief that all children need and deserve
an education. They need not only an academic education but a common sense
education as well. Doing nothing is not an option. Learn more about HIU, the
Ugandan community and how to get involved here:
http://www.hopeinstituteuganda.org/
And be sure to like their Facebook page for more information
https://www.facebook.com/pages/Hope-Institute-of-Uganda/100324113363204

Twitter Post
Only 18% of HIV/AIDS infected children receive antiretroviral therapy, less than
half the coverage of adults (at 43%). www.hopeinstituteuganda.org #Hope4Uganda
Ugandan literacy as of 2010 is as follows Adult [15+] 73%, Youth [15-24] 87%
(UNESCO, 2010). Visit www.hopeinstituteuganda.org for more info as to how you
can help. #DoingNothingIsNotAnOption
Over 90% of Ugandans rely on charcoal or wood fuel for their energy needs. Visit
www.hopeinstituteuganda.org for more info as to how you can help.#ActLocalMakeAGlobalImpact

Public Service Announcement

Submit to radio stations in
Wisconsin and Illinois