Living.Proof.

The Two Sides of Encouragement

Master Marketing Plan
Street Date: June 23, 2015
Contact: Ryan DeMarco
rgdemarco77@gmail.com
Website:
www.livingproofny.com

Prepared by: Red Dragon Records/ SUNY Oneonta Music Industry Club
108 Ravine Parkway, Oneonta, New York, 13820

Living.Proof.
The

Two sides of Encouragement

Street Date: June 23, 2015

Overview

Living.Proof. is a 5 piece rock band from Oneonta, New York. They were signed to SUNY
Oneontas Red Dragon Records in October of 2014 and are currently recording their first full-
length album. This marketing plan is a layout of the bands/ labels goals for the next 8 months.
Phase II will be enacted when the outcomes of Phase I become more apparent.

Phase I
Goals:

Sell 300 copies the first week of the release

Get album to be played on a multitude of regional radio stations including but not
limited to
1. WONY Oneonta
5. WRRV 92.7 Hudson Valley
2. Q95X Syracuse
6. DC 101 Washington DC
3. Q103 Albany
7. WAAF 107.3 Boston
4. 102.7 EQX Albany


Receive press from the following websites/Blogs
1. Alternative Press
6. Indie Shuffle
2. Property Of Zack
7. Strange Reaction
3. Under the Gun Review
8. Absolute Punk
4. Babetalk
9. Under Ground Music.fm
5. Louder Than War
10. Metal Sucks
Note:

Property of Zack will be doing an artist showcase.

Babetalk will be doing an album review.
Distribution: Red Dragon Records will begin taking orders from physical retailers on April 14,
2015 in order to prepare for the album release date. Each retailer will be limited to 50 copies,
INCLUDING one (1) free album for the purpose of in-store promotion. The album, Two Sides
of Encouragement, will be available digitally online for $5.00 (U.S) at all online retailers OR
physically for $10.00 (CD), $15.00 (Vinyl).
ITunes Store
Hot Topic
CD Baby




F.Y.E
Band Camp
Best Buy
Reverb Nation
Local Music Shops
Sound Cloud

The

Living.Proof.

Two sides of Encouragement

Street Date: June 23, 2015

Phase I Timeline

Take promotional photos of the band (Live shots and posed)

Finish Album
Purchase promotional Items
1. T-Shirts, Sweatshirts, Hats etc.
2. Stickers, Bracelets, Pins
Press 500 copies of the album in CD format and 200 in Vinyl
Create an Electronic Press Kit
Solicit radio stations and online blogs
Get featured on regional radio shows
Get booked at notable regional venues i.e.: Upstate Concert Hall, The Hollow, The
Chance, The Waiting room etc.

Target Dates

March 5, 2015 - Get website up and running
April 23, 2015 - Finish recording
April 27, 2015 - Send album out for mastering
April 28, 2015 - Pre-orders go on sale on Living.Proof. website, Pre-order links on
social media will bring music enjoyers to website
June 23, 2015 - Street Date, Radio interview with Q103 Albany
June 20, 2015 - Tour kickoff show

Retail: Pay for price and positioning in the following stores
1. Hot Topic, Front of store, 3 weeks starting on street date
2. Best Buy CD section, 2 weeks, CD department of store, 2 weeks
Any questions regarding displays or pricing please contact, Ryan DeMarco by email at
rgdemarco77@gmail.com or by phone (518) 867-6424.

Online:
-
-

Pre orders (Pre-order promotion starts April 14, 2015 online, Pre-orders sales start April
28th)
CD Baby: Partner with the online distribution company to reach a different demographic
of audience. Will be available for the standard digital price of $5.00 and physical price of
$10.00.

Living.Proof.
The

Two sides of Encouragement

Street Date: June 23, 2015

Online Cont:
-

-
-

YouTube: Promotional lyric video for the single, Solstice, to be released on April 28
2015 through bands YouTube account.
o Music Video for the second single, Glass Bones Paper Skin, to be released on
May 18th.
o Multiple tags will be uploaded with the videos to promote more click revenue.
Lyric video to be produced by Mario Frascone.
o Music video to be recorded and produced by Nate Wind Media with help from
the Oneonta film club. Then edited by Laura Burbank.
ITunes: Pre-orders will be available on ITunes. Sale of digital downloads will appear on
street date. Sale of individual songs will remain at the standard ITunes price of $0.99
however purchase of the whole album will be the promised digital price of $5.00.
Facebook, Twitter, Instagram: Promotion of live shows, pre-orders, album sales and
merchandise.

Merchandise promotion and website:

- All merchandise will be sold through, www.livingproofny.com. Links will be provided

on all social media.
- Merchandise will include T-Shirts, crew necks, sweatshirts, gym shorts, bracelets, snap-
back hats, banners and posters. (All clothing will come in men and ladies sizes)
- Two large size T-Shirts will be sent to radio stations as free goods along with a copy of
the album for the use of playing it on the air.

Press:
-

Kickoff show will be covered by local Albany news stations YNN, CBS 6 and ABC 10.
At every tour stop, Living.Proof. will do an interview with local radio stations to
promote, The Two Sides of Encouragement.

Tour Dates: Since Living.Proof. is a relatively new band to the scene, they have only
been on one small tour before in which they were accompanied by former Red Dragon
Records Artist, Bray. Their first East Coast tour will kick off on May 29, 2015 as direct
support for the bands LetLive and Such Gold. The kick off show will be covered by local
news stations.

June 20, 2015 - Upstate Concert Hall - Clifton Park, New York
June 21, 2015 - Palladium - Worchester, Massachusetts
June 22, 2015 - The Chance - Poughkeepsie, New York

June 23, 2015 - Town Ballroom - Buffalo, New York

June 24, 2015 - Off day in transit to Pittsburgh
June 25, 2015 - Altar Bar - Pittsburgh, Pennsylvania
June 26, 2015 - Electric Factory - Philadelphia, Pennsylvania
June 27, 2015 - 9:30 Club -Washington DC
June 28, 2015 - Neighborhood Theater - Charlotte, North Carolina
June 29, 2015 - Off day in transit to Tampa
June 30, 2015 - Orpheum Theatre - Tampa, Florida
July 1, 2015 - Revolution - Fort Lauderdale, Florida
July 2, 2015 - The Masquerade - Atlanta, Georgia


Market plan approved by Living.Proof. and Red Dragon Records
SUNY Oneonta, Oneonta, New York 13820
Plan is subject to change.


Ryan DeMarco
Dr. Pignato
Music 287
3/5/15