You are to create an animated advertisement between 10 and 20 seconds long for a

product or event of your choosing. Your advertisement must make use of motion
tweens, shape tweens, and frame-by-frame animation (maximum 24 frames) as
learned during the course.
Four weeks will be set aside in class to work on your trailer. This assessment is
worth 10% of your total mark for the course, and is due on <date>. Your completed
Flash animation will need to be submitted on a flash drive, along with this booklet.
Part 1: Investigation
What product are you going to advertise?
_____________________________________________________________

What is the purpose of the ad? How will it achieve this?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Who is the target audience?

_____________________________________________________________

Research some similar products. How do they tend to be advertise?

Any particular design principles?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

What is your design criteria?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

How will you manage your time effectively?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Part 2: Design and Plan

Create a story board of at least 3 slides that illustrate what will

happen in your animation.
How will you utilize the different types of animation in your product?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
How does your proposed storyboard compare to your design
criteria? Would you change anything?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
Part 3: Production

Create your animation in Flash. Keep track of any changes you make
to your advertisement, and explain why you chose to make that
change.
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Part 4: Evaluation

Did your product meet the design criteria? Why/why not?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Do you think your advertisement is appealing to the target

audience? Why/why not? If possible, ask at least one person within
the targeted demographic to provide an opinion on your product.
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Do you believe you managed your time effectively? Why/why not,

and would could you do differently next time?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

/35

Design Process
Investigation
Design and Plan
Production

Design Brief

/6

Product Research

/2
/15

Story board
Flash organisation (layers, symbol names, etc)

/4

Follows the design/plan

Evaluation

/3

/5

Reflection

Flash Animation

/15
Meets the project requirements

/9

Technical Skill

/6

Problem
Solving/Independence
/Attitude

/15
Working independently

/5

Appropriateness of Reflection

/5

Creativity

/5
TOTAL

/75

Target Audience
Outcomes
Design Criteria

Design
Brief

Design Process

Research

Storyboar
d

per board, to
maximum of 3

Flash Organisation

Following storyboard plan

The
target
audienc
e,
outcome
s,
and
design
criteria
are
all
clearly
defined
accordin
g
relevant
design
principle
s.

2 out of 3
from
target
audience,
outcomes,
or design
criteria are
clearly
defined by
relevant
principles

The target
audience,
outcomes,
and design
criteria are
all
somewhat
defined
according
relevant
design
principles.

MARK
3

2 or less
from target
audience,
outcomes,
or
design
criteria are
somewhat
defined
by
relevant
principles

1 out of 3
from target
audience,
outcomes,
or
design
criteria are
clearly
defined
by
relevant
principles

Target
audience,
outcomes,
and design
criteria are
poorly
defined

Target
audience,
outcomes,
and design
criteria are
not defined

Evidence of
research
into
advertising
techniques
of
a
somewhat
similar
product
/
event

No evidence
of research,
or dissimilar
product
/
event
researched

Evidence of
research into
advertising
techniques
of a very
similar
product
/
event

Storyboard
fully
completed
, including
annotation
, indication
of
animation,
and colour
scheme.

Storyboard
mostly
completed
, including
2
of
annotation
, indication
of
animation,
or colour
scheme.

Storyboard
mostly
completed,
including 1
of
annotation,
indication of
animation,
or
colour
scheme.

Storyboard
does
not
contain any
notes,
indication of
animation,
or
colour
scheme. (i.e
is
just
a
drawing)

Storyboard
does
not
contain any
drawing,
consisting
only
of
notes/word
description
of slide

Storyboard
not
completed

Flash
file
makes
appropriate
use of layers
in timelines
and
symbols. All
layers have
appropriate
names, and
all symbols
have
appropriate
symbol and
instance
names.

Flash
file
makes
limited use
of layers in
timelines
and
symbols. All
layers have
appropriate
names, but
symbols do
not
have
appropriate
symbol and
instance
names.

Flash
file
makes
limited use
of layers in
timelines
and
symbols.
Layers and
symbols are
not named.

All
objects
are
on
a
single layer,
and
layers/object
s are not
appropriatel
y named

Animation
follows
storyboard
perfectly
OR
All
deviations
from
original
plan
document
ed,
with
reasoning
explained
clearly

Final product
somewhat
resembles
plan,
with
most
changes
documented
and justified

Final product
somewhat
resembles
plan,
with
some
changes
documented
but
not
explained

Final product
somewhat
resembles
plan, with no
documentati
on
to
support
changes

Final product
does
not
match plan,
with
no
documentati
on
to
support why

All
questions
asked
in
Evaluation
answered
clearly.
Storyboard
compariso
n
completed
.

Most
questions
asked
in
Evaluation
answered
clearly.
Storyboard
compariso
n
completed
.

Some
questions
asked
in
Evaluation
answered
clearly.
Storyboard
comparison
completed.

Most
questions
asked
in
Evaluation
answered
clearly.
Storyboard
comparison
not
completed.

Some
questions
asked
in
Evaluation
answered
clearly
OR
Storyboard
comparison
completed.

Questions
asked
in
Evaluation
not
answered.
Storyboard
not
compared to
criteria.

Time

Product
between 10
and
20
seconds

Product
between 18
and
22
seconds

Product
between 15
and
25
seconds

Product does
not
meet
time criteria

Animation
Types

All
animatio
n types
are used
effective
ly

2 out of 3
animation
types are
used
effectively

2 out of 3
animation
types
are
used,
but
not all in the
most
effective
way

Only motion
or
shape
tweens are
used
effectively

Relies
on
frame
by
frame
animation,
or
classic
tweens

Only
uses
static
displays

Uses
more
than 3 tools,
but
in
inappropriat
e ways

Uses
less
than 3 tools,
but
in
inappropriat
e ways

Uses
more
than 3 tools,
but
only
uses
basic
functionality

Only
uses
very
basic
functionality
of
all
functions,
and
uses
less than 3
types of tool.

Student
completes
assignment
with
some
teacher
intervention
/assistance.
Attempts to
find
solutions to
most
problems
themselves.
Always
working on
the project
in
class
time.

Student
completes
assignment
with
some
teacher
intervention
/ assistance.
Attempts to
find
solutions to
most
problems
themselves.
Usually
working on
the project
in
class
time.

Uses
class
time
ineffectively,
completing
some work
during class
time. Relies
heavily
on
teacher
assistance
to
solve
problems.

Uses
class
time
ineffectively,
completing
little to no
work during
class
time
due
to
inappropriat
e behaviour
or use of
resources.

Student
reflections
somewhat
disagree
with
observations
of
student
work habits,
and are not
a
fair
representati
on of the
student's
performance
.

Student
reflections
do not agree
with
observations
of
student
work habits,
and strongly
exaggerate
the student's
performance
.

Flash Animation

Reflection

Project
Requireme
nts

Explores
/
uses
new and
advance
d
methods
and
tools

Problem Solving/Indepence/Attitude

Technical Skills

Independence

Appropriateness
Reflection

of

All
animation
types are
used, but
not all in
the most
effective
way
Uses more
than
3
tools, but
in
appropriat
e
/
complex
ways
Student
completes
assignmen
t with little
to
no
teacher
interventio
n
or
assistance
.
Finds
solutions
to
problems
themselve
s. Always
working on
the project
in
class
time.
Student
reflections
agree with
observatio
ns
of
student
work
habits,
and
truthfully
analyse
the
student's
performan
ce.

Uses less
than
3
tools, but
in
appropriat
e
/
complex
ways
Student
completes
assignmen
t
with
some
teacher
interventio
n
/
assistance
.
Finds
solutions
to
most
problems
themselve
s. Always
working on
the project
in
class
time.

Student
reflections
somewhat
agree
with
observations
of
student
work habits,
and are a
fair
representati
on of the
student's
performance
.

Creativity

Work
is
completely
original,
with
the
student
defining
their own
product/ev
ent,
and
advertisin
g it in a
unique
way
inspired by
products
that
are
similar

Work
is
original,
with
the
student
defining
their own
product/ev
ent,
and
advertisin
g it in the
same way
as
a
similar
product

Work
is
based off an
existing
product/eve
nt,
advertised in
a
unique
way inspired
by
similar
ads

Work makes
use
of
simple
shapes such
as squares
to represent
objects, but
has
an
interesting
premise

Work is a
recreation of
an existing
advertiseme
nt campaign

Work makes
use
of
simple
shapes such
as
squares
to represent
objects, with
childish
or
inappropriat
e premise