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Plan
Name:
Ashley
Storey
Grade:
10
Subject:
English
Language
Arts
Planned
Lesson
Date:
2/19/2015
Lesson
Objectives
2
or
3
student
outcomes
Begin
with
verb
Pre-Instructional
Activities
Review
Formative
Assessment
Introductory
Set
Prior
Knowledge
Essential
Questions
Problem
Question
Writing
Prompts
Predictions
/
Purpose
Vocabulary
*Pass
out
journals*
Bell
ringer:
to
complete
on
Edmodo*
We
are
starting
a
unit
on
persuasion.
Respond
to
the
writing
prompt
on
Edmodo:
Think
of
a
time
when
you
were
trying
to
persuade
your
parents
or
whomever
takes
care
of
you
to
let
you
do
something
new
or
riskya
request
to
which
they
were
inclined
to
say
no
initially.
How
did
you
go
about
persuading
them
to
see
things
your
way?
You
may
describe
your
speech
or
write
it
out
in
dialogue
form,
but
try
to
be
convincing
as
possible.
Consider
carefully
what
sort
of
evidence
works
best
with
your
parents.
Assist
individual
students
as
needed
if
they
are
having
trouble
coming
up
with
an
instance.
Discuss
responses.
Use
their
own
scenarios
and
reasoning
to
segue
into
the
definitions
of
the
following:
(Have
them
copy
these
down
in
their
journals)
Ask:
Who
is
the
target
audience
for
the
advertisement?
People
who
have
credit
cards
Who
is
the
speaker?
Capital
One
What
is
the
subject?
Switching
CC
companies
What
elements
of
ethos,
pathos
or
logos
do
you
see?
Ethos-Samuel
L.
Jackson,
Logos-facts
about
the
APR,
Pathos-evokes
a
sense
of
frustration
with
ever-changing
credit
card
cash
back
rules
Which
appeal--ethos,
pathos
or
logos--is
most
prominent
in
this
advertisement?
Why
do
you
think
this
appeal
was
chosen
for
the
target
audience?
(There
may
be
varying
interpretations
of
ethos,
pathos,
and
logos,
and
oftentimes,
the
appeals
may
overlap.
As
a
result,
examine
the
students
ability
to
defend
the
chosen
appeal
and
support
it
with
evidence.)
I
would
say
pathos
because
it
relies
heavily
on
evoking
a
sense
of
frustration
potential
customers
may
have
with
their
other
CC
companies.
Is
the
use
of
the
appeal(s)
effective
for
the
intended
audience?
Why/why
not?
(If
they
cannot
answer
these
initially,
re-watch
the
commercial)
Closure
Summary
/
Conclusions
Re-teaching
Formative
Assessment
Review
Reflection
Formative
assessment:
After
the
discussion,
distribute
copies
of
Commercial
Analysis
sheet
to
everyone
As
a
group,
you
will
review
one
commercial
Ill
assign
you
and
work
together
to
answer
these
questions
about
your
commercial.
You
must
all
answer
these
questions
and
turn
in
your
own
sheet,
but
I
encourage
you
to
work
together
to
identify
ethos,
pathos,
logos,
the
purpose,
etc.
To
find
out
what
commercial
your
group
will
watch,
log
onto
Edmodo.
(Then
I
will
assign
each
group
which
number
to
watch.)
You
will
each
receive
a
grade
for
this
assignment.
The
rest
of
Name________________________________________
Date______________________
Commercial Analysis
Instructions:
View
your
assigned
commercial
within
your
group
and
then
answer
the
following
questions
about
your
commercial.
If
you
cannot
answer
a
question,
go
back
and
re-watch
the
commercial
again.
Who
is
the
intended
audience
of
this
advertisement?
Who
is
the
speaker?
(Remember,
it
is
most
likely
a
company
or
organization.)
What
is
the
purpose
of
this
advertisement?
Or,
in
other
words,
what
is
the
subject?
Identify
any
appeals
to
ethos.
(Remember
ethos
is
the
appeal
to
the
credibility
and
character
of
the
speaker,
writer,
or
narrator.
)
Identify
any
appeals
to
pathos.
(Remember,
pathos
is
the
appeal
to
the
emotions
or
interests
of
the
audience.
)
Identify
any
appeals
to
logos.
(Remember,
logos
is
an
appeal
based
on
the
logic
and
reason.
Can
include
facts,
figures,
and
statistics.)