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The
th
annual
review
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he first PW coverage of the India-based digital solutions industry, which was then
widely known as content services, coincided with the launch of Twitter and Googles
acquisition of a 22-month-old startup called Android Inc. The iPhone and iPad were,
respectively, one and four years away from being launched. Social media didnt exist,
phones were mobile but not yet smart, and life was just fine.
The year was 2006, and our report,
titled Content Services and Printing in
India, focused on print- v. content-centric
workflows, with conversations revolving
around XML, PDF, and e-deliverables.
Also included was a Know the Lingo
sidebaron SGML, XML, front-end
XML, DTD, batch publishing, 3B2, TeX,
and LaTeXto explain the acronyms and
new workflows, for the benefit of those
who were about to embark on the content
digitization path.
The fact that XMLwhich was introduced 20 years ago, in 1996was a focus
10 years ago, and has since become nearly
ubiquitous, drives home the point that
new technology often comes fast and
furious, while adoption tends to be slow
and sporadic. Costs of shifting to a new
technology or workflow aside, change is
truly scary for those operating in the
legacy print-centric publishing world.
In the case of XML, it really is a necessity
for ensuring content neutrality, reusability, and multiplicity, while preventing
content obsolescence. In short, XML is
required for content longevity and healthy
bottom lines (or even survival) for publishers. And that has been PWs main
message right from the start of its
coverage.
Since 2006, the conversations have
I thought print would be obsolete and XML-first workflows would be a done deal for all publishers.... TODAY,
publishers who hesitated with XML workflows might find that HTML5 provides the type of interoperability required for
content distribution. Or it might not.... There is no simple, single answer for all publishers. But what we continue to
observe is that print drives digital, and digital drives print. And, no matter where the markup language is implemented
in a publishers workflow, it is definitely implemented. Marianne Calilhanna/Cenveo Publisher Services
We bookmarked PDFs and called them e-books, and migrated from desktops to tablets. TODAY, we have
many e-book formats while content for school and college is being developed with the tablet in mind....
Those were the days of SGML, and then came XML, which was used to render HTML pages. Although ePub
is a fancy word for advanced HTML, the fact remains that digital delivery has evolved in every aspect, with
complex interactivity and media-rich components becoming the norm. A.R.M. Gopinath/DiacriTech
I believed that content is king, and that content would always be the prime mover.... TODAY, content is a given.
It is now about solutions. It is about technology, and how it enables content discovery, learning outcomes,
platforms, and digital books. And so Integra has evolved along the same line to become a digital publishing
solutions company.... Content by itself will fail in this digital environment. It is nothing without publishing solutions.
I definitely did not imagine a scenario like this 10 years ago. Sriram Subramanya/Integra Software Services
I was at Aptara, trying to figure out how to convince publishers to use XML at the front end
of their processes. Nobody knew what user experience design meant, and cloud referred to
those watery vapors floating in the sky.... Over the past decade, technology has undergone
significant changes, and this has impacted the industry, with mobile transforming the
experience for both businesses and consumers.... TODAY, we have built so many innovative
solutions for the mobile platform that could not have been even envisioned 10 years ago.
Gurvinder Batra/KiwiTech
10 years ago
We were three employees with four computers. I remember training my receptionist in project management when
we landed our first conversion project.... TODAY, our 1,000-plus personnel operate from three delivery centers in
India to answer all types of publishing needs. We are still growing, learning, and improving our process flows....
Gone were those days when I used to say, We are a part of a chemical company but we can set your pages in
Quark and InDesign. Indira Rajan/Lapiz Digital Services
Digital was largely uncharted territory, and we were focused on engineering production workflows for content distribution.
Then, as digital content evolved to become a much more interactive experience, we introduced frameworks to accelerate
development such as our Question Authoring and Delivery tool, now used for over a million assessment items.... TODAY,
the focus is on sophisticated and adaptable learning platforms for smarter content integration. It is about understanding
and merging pedagogy and technologyand that is in our DNA. Samudra Sen/LearningMate
Who could have imagined the extent of our dependence on smartphones, tablets, and e-readers? The adoption
of cloud technology, strides in e-learning, use of social media, and the sophistication of mobile apps are
pressurizing publishers to monetize digital content and change their business models.... TODAY, we find ways
to do things more efficiently, and we forge great relationships with publishing clients and help them to identify
additional revenue opportunities. We think forward, and we think for them. Vinit Khanna/OKS Group
We would not have thought that e-books and e-publications would be the way they are today, or become so
prevalent. Or that we would be able to consume content on the go via e-readers, tablets, and phablets.... TODAY,
increasingly, the changing publishing landscape is going to be about multichannel content distribution with faster
time to market.... Technology is indeed wonderfuland pushyand it will drive us, more than ever before, to be
nimble, agile, and innovative. Vinay Singh/Thomson Digita
Typesetting mostly used proprietary workflows and licensed packages.... TODAY, authoring has gone online with Overleaf
and Authorea while platforms like Mendeley and ResearchGate allow researchers to share published data. Between
authoring and sharing, there is publishing. Can these three worlds become one? At TNQ, we see a space where we, and
our soon-to-be-launched open platform, Author Caf, serve a meaningful online collaboration that enables authors to
research, organize, write, cowrite, cite, and publish. Yakov Chandy/TNQ
GLOBAL
TALENT
EXCELLENCE
TIME
TEAM
CLIENTS
SKILL
WE DELIVER
CONTENT
SERVICES
KNOWLEDGE
GOALS
REACH
QUALITY
VISION
Mauritius
en years ago, it was all about content conversion and e-deliverables. Today, the digital
content proposition is no longer as simple. Smartphone-totting and tablet-hugging
consumers demand screens tailored to their preferences, with content custom-made to
suit their needs and delivered via a seamless interface that provides a flawless user
experience. Some also want to be able to comment and participate in the content creation and
development process.
P U B L I S H E R S W E E K LY A P R I L 2 7 , 2 0 1 5
Personalization and Customization in E-Learning by Prasad Mohare, v-p for publishing at LearningMate
Using Mobile Apps to Increase Content Monetization by Gurvinder Batra, COO and CTO of KiwiTech
Markup Standards for Books and Journals by Evan Owen and Marianne Calilhanna, v-p for publishing technology
and
Visit www.publishersweekly.com/digitalsolutions2015 for more articles in the Expert Series and continuing coverage, as
well as news on the digital solutions industry.
P U B L I S H E R S W E E K LY A P R I L 2 7 , 2 0 1 5
Solutions Beyond
Expectations
OFFSHO
RE
ONSHOR
E
HYBRID
eBooks/ePub3/HTML5
iPad & Android Apps
Project Management
Content Development
Composition
Design & Illustration
True XML First Workflow
NIMAS Conversion
DiacriTech
DiacriTech, a niche player implementing
a LaTeX environment, has been busy
trying various ways to best utilize the
platforms math capabilities to achieve
better output for clients. We have a
direct-LaTeX workflow alongside an
XML-first system, which enables us to
work on author-supplied LaTeX files
without disturbing the macrosand yet
have XML in the background for quicker
digital output without compromising
data integrity, explains executive v-p B.
Mahesh, whose team has been using LaTeX
for STM projects and K12 math.
Augmented reality (AR) is another
specialized service that DiacriTech offers,
especially to publishers wanting to
increase sales of their print products by
incorporating digital elements. Adds
Mahesh, We have been working on AR
in various applications for different industries, and we are now harnessing those
experiences to help publishers by providing higher-impact visuals to entertain,
brand, and educate. Being a full-service
a division of diacriTech
Hurix
Multiplatform publishing solution
Kitaboo continues to make headlines for
Hurix, which was recently recognized by
the World Education Congress as one of
the 25 best e-learning companies. Last
year, Kitaboo won the coveted Brandon
Hall Gold award in the category covering
mobile learning technology; the year
before, it won silver for the best advance
in content authoring technology. Awards
aside, big names such as Hachette Livre/
Grupo Anaya, Gyldendal (Norway),
McGraw-Hill Education, Pearson
Education, and Scholastic Media have
Impelsys
Flexibility is the hallmark of iPublishCentral, Impelsyss flagship product that allows
publishers to make component-based
choices that fit their unique e-book delivery
requirements. Over the years, we have
fine-tuned it to proactively meet publishers growing demands, explains assistant v-p for marketing and presales Uday
Majithia, adding that the SAAS (software
as a service) platform is now in its sixth
version, with the new release focusing on
Impelsyss mobile-first initiative to enable
12 P U B L I S H E R S W E E K L Y A P R I L 2 7 , 2 0 1 5
Integra Software
Services
Buying back Barings 60% stake in the
company was all about our confidence
in ourselves and in our clients, employees,
and the marketplace. Furthermore, the
radical changes in educational technology
and publishing space offer tremendous
opportunities, but for us to be able to
make quick decisions to take advantage
of those opportunities, we need operating
flexibility and autonomy, says Sriram
Subramanya, managing director and CEO
of Integra, pointing out that during its
partnership with Baring from 2006 to
2014, the company grew threefold.
LEARNINGMATE.COM
sales@learningmate.com
OUR SOLUTIONS
Adaptive Learning
Assessments
Authoring Tools
Content Development
Data & Analytics
Editorial
HTML5
Instructional Design
Media Development
Mobile Frameworks
Product & Platform
Development
System Architecture
& Engineering
Jouve India
Thirteen is a lucky number at Jouve India.
We acquired 13 new French customers
in the past two years, and we have been
providing them with services such as
multilingual composition, template creation in 3B2 and InDesign, and e-book
production in ePub and XML, says CEO
Sanjiv Bhatnagar, who has also acquired
four new German clients with projects
requiring similar services to the French.
We are also on the verge of signing two
14 P U B L I S H E R S W E E K L Y A P R I L 2 7 , 2 0 1 5
a one-process, one-contact
platform for production in
your language.
As for key growth areas,
Bhatnagar says that there
has been a significant
increase in projects dealing
with content development,
which require his team to
modify existing content to
suit specific digital platforms. Projects requiring
the creation of assessment
items to allow teachers to
monitor student performance via online platforms
are on the rise as well.
Indirectly, these growth
areas demand HTML5
expertise since this standard
offers the most flexibility for content
development, production, and analysis.
KiwiTech
The past year has seen a spike in Webbased projects at KiwiTech, causing its
Web team to more than double in size.
This year, we see our focus on building
complete ecosystems for clients that will
include both mobile, and Web-based
front- and back-end, says CTO Gurvinder
Batra. Publishing, he adds, is still
KiwiTechs core business, and industry
veteran Byron Laws recently joined our
team to provide us with an even better
understanding of the evolving technology
needs in the industry. In the medical
publishing segment, Batra says, mobile
content and apps are going from nice to
have to must-haves. Medical research
tends to be time-sensitive and the practitioners are very busy. The need to stay
informed within their specialties means
consuming contentnot just text, but
also rich images and videoson the go.
Smartphones and tablets with higher
screen resolution are perfect for such content, and more than other verticals, this
field can afford to pay for both device and
content.
In the meantime, testing is becoming
a critical service as devices, platforms,
and hardware grow even more diverse.
Each mobile project that we do needs to
(From l.) Gurvinder Batra, Rachna Chauhan, and Mohsin Syed of KiwiTech
W W W . P U B L I S H E R S W E E K LY. C O M
15
Entrepreneurs, says CEO Rakesh Gupta of KiwiTech, frequently devote so much of their time to raising capital that
their vision suffers and their momentum is lost. The cost of
establishing a startup may have declined in recent years, but
technology development expenses have increased in the same
period, he notes. Sometimes, even the most innovative and
well-managed startups lack adequate access to technology
talents, capital, or networks. In fact, given the extremely low
appetite for risk among investors, especially those outside of
the San Francisco Bay Area, seven in 10 startups are either
moderately or significantly underfunded.
Recognizing the challenges faced by todays entrepreneurs,
KiwiTechs founding teamwhich created the publishing
services company TechBooks, or Aptara, as it is now known
has leveraged the companys decade-long expertise in content
and digital technology to partner with selected technology
startups. The whole idea, Gupta says, started when one of
KiwiTechs clients, Ruckus Media Group, offered to pay for
development costs in equity alongside cash. We liked that
idea but instead opted for convertible note, he recalls.
Since then, Ruckus Media, which specializes in creating
award-winning interactive apps designed to entertain and
educate children, has signed up with many more publishers.
In addition to various standalone titles, Ruckus apps have
delighted children with interactive storybooks featuring
favorite brands (Hasbro, Crayola, and SeaWorld); introduced read-along e-book versions of perennial favorites
(Curious George, Tom and Jerry, and Scooby-Doo); and created original content with top entertainment names (Butch
Hartman and the Wiggles). It has also worked on video episodes from the best in childrens TV and music, such as Sid
the Science Kid, The Cat in the Hat Knows a Lot About That,
and Kidz Bop.
From the Ruckus Media experience, we obtained great
insights that served as an extended due diligence on a company and its products and services, Gupta says. For our
startup partners, we provide in-kind subsidized technology
development, enterprise-level contacts, and capital investment.
Recently, KiwiTech launched a venture capital fund
aptly called Kiwi Venture Partnersthat focuses on seedstage companies in the digital technology space. Besides
Ruckus, it has invested in other innovative startups such as
Loopster (multiplatform video editing tool), Sensery (CRM
system for wealth management), Hello-Hello (language
learning app), Librify (social reading platform), PuzzleSocial
(social game developer), and Brilatta (hotel housekeeping
app).
These partnerships, Gupta says, are also helping KiwiTechs enterprise clients, who are looking to stay competitive
via innovation from some of these startups. We are leveraging
on our own proven entrepreneurial track record with Aptara
and now KiwiTech to help othersthe startups and our
enterprise clientsto succeed.
16 P U B L I S H E R S W E E K L Y A P R I L 2 7 , 2 0 1 5
Shaping
Your
Digital Future
LearningMate
A new version of GoClass, LearningMates
mobile platform for the classroom, with
a cleaner and more intuitive website, was
launched in January. The instruction
capabilities have also been expanded, and
instructors can now lead class sessions via
PCs, laptops, or Chromebooks using the
platform, which was previously restricted
to tablets. For the advanced version of the
platform, GoClass Plus, we have rolled
out small-group instructiondeveloped
in collaboration with a new program in
Arizonathat allows instructors to segment students into groups to explore
concepts, improve collaboration and teambuilding skills, says CEO Samudra Sen,
whose team had partnered with Leading
Edge Series to produce a television segment highlighting the benefits of using
mobile technology in the classroom.
Meanwhile, LearningMates Big Data
driven learning solutions for the Arizona
Department of Education (ADE) have
been tremendously successful. ADE CIO
Mark Masterson says: Our continued
partnership with LearningMate, along
with substantial legislative support, has
begun to yield amazing results. The teams
technical savvy has allowed Arizona to
provide interactive dashboards to nearly
500 districts and charters via a best-inclass secure access system. Their determination has transformed this ambitious
vision into a reality that is impacting
children in the classroom. A total of 35
dashboards with 190 different views have
been deployed, and are currently accessed
by more than 40,000 users.
Content
Solutions
Technology
Commerce
Social
Digital
Products
MPS Limited
The latest news out of MPS Limited is its
acquisition of U.S.-based TSI Evolve, a
publishing services company for the education market segment. This acquisition
further strengthens our presence in North
America and enriches our portfolio in the
school publishing market, in particular
in the reading segment, says chief marketing officer Rahul Arora, adding that
MPS has exceeded $250 million in market
luminadatamatics.com
W W W . P U B L I S H E R S W E E K LY. C O M
17
20032004
Universities acquire LMSs. >> CMSs
are at their peak. >> Online components
are ancillaries to print books. >> Publishers rely on LMSs to deliver and distribute
digital products.
THE
E-Learning
EVOLUTION
20082009
Mobile reading devices appear. >> Digital
products gain traction. >> A realignment
occurs within the publishing industry:
some divisions of large publishers are
sold or shuttered, while others reemerge
with a stronger digital focus.
20052007
LMS adoptions continue in higher
education. >> Online courses
appear. >> First-generation
adaptive testing platforms,
simulations, and scenario-based
learning emerge. >> Summative/
formative assessments go online.
>> Content interoperability
standards are adopted.
Text courtesy of
Samudra Sen/LearningMate
20132015
Digital becomes the mainstream. >>
Technology-enabled assessments,
competency-based learning, digital
workows, and MOOCs emerge.
>> Adaptive testing and analytics
evolve. >> Efcacy and outcomes
measurement in education begins.
>> Content, assessment, and data
standards are adopted. >> Common
Core is introduced. >> New standards
prompt computer-based assessments.
>> Publishers are reorganized as
digital-solutions-driven companies. >>
Digital revenues grow.
20102012
Digital-rst products and e-books become the
norm. >> Mobile reading devices appear in
classrooms >> Theres a move toward more
scenario-based learning models, simulations,
and personalized learning. >> The ipped
classroom model is popularized. >> Publishers
are restructured for increased digital investment.
>> Cloud and mobile solutions become viable for
curriculum delivery. >> Social learning constructs
enter the education system.
18 P U B L I S H E R S W E E K L Y A P R I L 2 7 , 2 0 1 5
12-year-old legacy production management system with MPSTrak, and integrated it with their internal systems for
charging information. It was a significant
change for a company that produces 80
journals and upwards of 8,000 articles
per journal annually.
Aroras team has also implemented
various DigiCore components such as
DigiXML, MPS Trak, and DigiEdit to
help one small Australian publisher with
manuscript submission, peer review, content creation and management, and production tracking processes. At the end,
it is all about automation, accountability,
efficiency, and transparency that lead
towards reduction in publishing time and
labor cost, Arora says.
Meanwhile, software development,
Typesetting Services,
XML First, and Proprietary Workfow
www.lapizdigital.com
Newgen
KnowledgeWorks
The challenge of getting the right content in front of the right consumer at the
right time informed a number of developments at Newgen in 2014, president
Maran Elancheran says.
One of these initiatives was the creation
of a Web-based platform that brings
together authors, marketing personnel,
and others involved in the publication
process to collaborate on enhancing the
discoverability of books online. The
platform helps authors and publishers
to create and manage a professional website, blog, and e-store without the need
for any technical background or design
skills, and provides social tools to boost
digital engagement with readers.
Crucially, it makes development of a
coproduced discoverability strategy part
of the publishing workflow, where various
people are already engaging with the
content, rather than viewing it as a separate activity. Postpublication, this platform provides a single dashboard view
of performance across media and channels, Elancheran says.
The theme of removing barriers
between content and the reader does not
only apply to books. Patrick Martinent,
CTO of Newgens CloudMatters subsidiary, and his app team spent much of 2014
feverishly developing Research Pad, a Web
and mobile distribution platform for
scholarly journal articles. The open access
edition of Research Pad launched at
Frankfurt with a library of 250,000 arti-
OKS Group
One of OKS Groups biggest developments going into 2015 is its two-monthold strategic partnership with New
Jersey-based Superior Media Solutions
(SMS). This partnership provides cus-
(From l.) Vinit Khanna, Nigel Wyman and Aditya Tripathi of OKS Group
20 P U B L I S H E R S W E E K L Y A P R I L 2 7 , 2 0 1 5
Quadrum Solutions
The past year has seen Quadrum Solutions
focus on the K12 segment, with its team
busy working on conceptualizing learning
programs (including developing the pedagogy, conceptualizing the branding, and
developing the manuscript with teachers
and subject matter experts), and editing,
designing, and illustrating the pages of
student course books, supplementary
books, and teacher training materials.
Most of the programs have a digital
component in the form of CD-ROMs,
e-books, or e-learning modules, which
we also developed, says senior v-p Jatin
Mehta, who has seen a big jump in business from Africa. His team has turned
around one Pearson South Africa project
of more than 40 math and English titles
in under two months, and is busy collaborating in India with regional and
multinational publishers such as
Scholastic, Cambridge University Press,
and Madhubun Books.
There has been a constant flow of ePub
projects from the U.S. and U.K., says
Mehta, whose team provided both reflowable and fixed layout formats for Scholastic
UK. We usually work on a series of books
of around 10 titles or more, and that fits
our scale really well. But there is a slight
slowing down in the U.S. market, which
has led to a focus on emerging markets
such as Africa, where the edutainment
segment is becoming more popular.
With a new facility consisting of three
offices across two floors in central Mumbai,
Quadrum Solutions now houses about
200 people, with another 100 or more
working as consultants and freelancers,
especially for authoring and illustrating
tasks. It is a very creative facility with
Think Bar (where teams brainstorm
EDITORIAL
www.quicksortindia.com
EC
ON
OM
IC A
L
Integrated workflow
CREATIVE
DESIGN
IFT
SW
DIGITIZATION
QUICK
FLOW
EFFICIENT
Cloud-based environment
User friendly editing processes
ABSTRACTING
&
INDEXING
IMAGE
PROCESSING
PRE-PRESS
JOURNALS
MAGAZINES
E-PRODUCTS
E-LEARNING
W W W . P U B L I S H E R S W E E K LY. C O M
21
(From l.) Trishita Vora, Kunjli Majmudar and Jatin Mehta of Quadrum Solutions
and ideate), Writers Hub (for inspiration), and even a Green Wall (on ecofriendly office practices such as recycling
and saving energy). We also organize
social events such as teacher panels and
workshops where teachersand, sometimes, publisherskeep our team updated
on trends, researches, new content creation requirements and developments,
classroom demands, and new teaching
methodologies in the education space,
says Mehta, who is busy encouraging
more of his consultants to keep up with
industry demands for specialized content
through the Virtual Quadrum platform.
Keeping tab of the latest in the industry,
staying ahead with a lot of R&D,
and delivering quality products
and services every time are the key
to longevity in this business.
tnq.co.in
Swift Prosys
Being small (and nimble) has worked
24 P U B L I S H E R S W E E K L Y A P R I L 2 7 , 2 0 1 5
Thomson Digital
TNQ
(From l.) Shanthi Krishnamoorthy, M.V. Bhaskar, Kalpana Chandrasekar, Yakov Chandy and S.K. Venkatesan of TNQ
26 P U B L I S H E R S W E E K L Y A P R I L 2 7 , 2 0 1 5
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