Apple Corps Ltd(informally known asApple) is a multi-armed multimedia corporationfounded in

London in January 1968 by the members of the Beatles to replace their earlier company (Beatles
Ltd) and to form a conglomerate. Its name (pronounced "apple core") is a pun. Its chief division
is Apple Records, which was launched in the same year. Other divisions included Apple Electronics,
Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the ill-fatedApple
Boutique, on the corner of Baker Street and Paddington Street in central London. Apple's
headquarters in the late 1960s was at the upper floors of 94 Baker Street, after that at 95 Wigmore
Street, and subsequently at 3 Savile Row. The latter address was also known as the Apple Building,
which was home to the Apple Studio.
From 1970 to 2007, Apple's chief executive was former Beatles road manager Neil Aspinall, although
he did not officially bear that title untilAllen Klein had left the company. The current CEO is Jeff
Jones. In 2010, Apple Corps ranked number 2 on the Fast Company magazine's list of the world's
most innovative companies in the music industry, thanks to the release of The Beatles: Rock
Band video game and the remastering of the Beatles' catalogue. [1]