Retailer Name

Retail Outlet Name

Which Beat Does the Store Fall Under

What type of retailer are you

Grocery Store
Fancy Store
Pan/Bidi store
Super Market
Chemist
Who is the MR that visits your store from Emami

Frequency of Visits by MR to your store

Weekly
Fortnightly
Monthly
Frequency of visits made by competitors' MR

Weekly

Marico
Dabur
Bajaj
What other oils do you sell
1) Parachute

2) Dabur Vatika

3) Navaratna

4) Coconut oil ( Local )

SKU

MRP
500
200
100
50
200
100
50
500
200
100
50
6
500

200
100
50

Are your orders delivered on time

Strongly Agree
Agree
Disagree
Strongly Disagree
Are orders of competitors delivered on time
Strongly Agree
Agree
Disagree
Strongly Disagree
how do your rate the services of Emami
Excellent
Good
Average
Bad
How do you rate the services of competitors
Excellent
Good
Average
Bad
Which Company do you think offers the best
services
Bajaj
Dabur
Emami
Marico
Your Perception about distribution channel of
Emami
Excellent
Good
Average

Bad
Feeling about the margins provided by Emami
Excellent
Good
Average
Bad
Margins provided by the competitors are
Excellent
Good
Average
Bad
How do you feel about your complaints being
solved on time
Excellent
Good
Average
Bad
Which factor do you think is most important for
sales growth
Advertisements
Offers
Discounts
Activation/Awareness
Shop space allocated to oils
15-20%
10-15%
5-10%
0-5%
Shop space allocated to Emami NRO among oils
Around
Around
Around
Around

50%
25%
10%
5%

Fortnightly

Monthly

Retailer Margin

T.S

ANY OTHER

Number of units sold per week

anmol ratan nidhi