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Strategic Management and Business Policy, 13e - Web Chapters (Wheelen/Hunger)
Web Chapter A: Strategic Issues in Managing Technology and Innovation
1) Innovation and the management of technology are not crucial to corporate success.
Answer: FALSE
Diff: 1 Page Ref: A-2
Topic: The Role of Management
2) The importance of technology and innovation must be emphasized by top management and
reinforced by all employees in the company.
Answer: TRUE
Diff: 1 Page Ref: A-2
Topic: The Role of Management
3) Between 33% and 60% of all new products that reach the market fail to make a profit.
Answer: TRUE
Diff: 1 Page Ref: A-4
Topic: The Role of Management
4) Research reveals that firms that focus inward on their core competencies as a way to generate
new products or processes are more innovative.
Answer: FALSE
Diff: 1 Page Ref: A-5
Topic: Issues in Corporate Governance
5) Focusing one's scanning efforts too closely on one's current product line are dangerous.
Answer: TRUE
Diff: 1 Page Ref: A-5
Topic: Issues in Corporate Governance
6) According to Von Hippel, customers are a key source of innovations in many industries.
Answer: TRUE
Diff: 1 Page Ref: A-6
Topic: Issues in Corporate Governance
7) Lead users are companies, organizations, or individuals that are well ahead of market trends
and have needs that go far beyond those of the average user.
Answer: TRUE
Diff: 1 Page Ref: A-6
Topic: Issues in Corporate Governance
8) The first phase of the lead user process is identifying lead users.
Answer: FALSE
Diff: 1 Page Ref: A-6
Topic: Issues in Corporate Governance