The Media Pro

Jill Hammergren, dba

The Media Pro
4613 Hunters Creek Ln.
Raleigh, NC 27606
(919) 805-1061
jill@themediapro.biz

DUNS: 602079399

The Media Pro Profile

Corporate Background and Experience

The Media Pro is a woman-owned, full-service media, marketing and communications agency that
uses integrity, passion, innovation and collaboration to spark creativity, foster goodwill, develop lasting
relationships, connect audiences through visual storytelling and deliver measureable results for our
customers. We do this through active listening, resourcefulness, compassion, playfulness, budget
maximization, and the ability to tell a good story through great visuals and relatable content.
The Media Pro is a WBENC certified Women's Business Enterprise (WBE) and a certified HUB firm
with the North Carolina Statewide Uniform Certification (SWUC). Our team is also 508 Universe
compliant.
We are a team of award- winning creative, visual storytellers & media/marketing experts. We have
more than 25 years experience working with dozens of businesses, non-profit organizations, state and
federal agencies and individuals. Owner, Jill Hammergren has also spent the past 25 years providing
media expertise and consultation to Special Olympics staff, volunteers, athletes, media, sponsors,
celebrities, and spectators at International World Games. As part of a team of communications
experts, we facilitate international media coverage, crisis communications, celebrity interaction,
sponsorship support and enhancement in an effort to promote, educate and create awareness of
acceptance, inclusion and tolerance through Special Olympics. The Media Pro specializes in
connecting with a variety of audiences from small children to adults. Hammergren is also a Certified
Social Media Strategist and has facilitiated social media strategy and engagements that deliver
desired results.
The Media Pro has produced a series of videos, educational tools, training and marketing campaigns
and collateral for many non-profit organizations, state and federal government agencies, business and
individuals. Our focused, creative writing, engaging approaches and our ability to visualize key
messages and tell great stories resonate with, entertain , educate, and inspire audiences for videos,
major network and cable TV programs and films, commercials, PSAs, e-learning and training
curriculum, graphics and animation, rich media content, scripts, print and online collateral, branding
initiatives, advertising, PR and awareness campaigns.
We produce intriguing projects for education, social awareness, marketing, business,
entertainment, health, environment, science, & technology. We create and develop messages that
engage viewers through emotion; and compel actions through awareness and understanding. We
have extensive experience at working on diversity and inclusion initiatives for all cultures,
ethnicities and backgrounds.
We create meaningful engagements, enduring relationships & lasting connections by telling
innovative stories. The Media Pro's business model enables us to bring the right people and
organizations together for specific projects. No two projects are alike and so, we customize our
team for each project based on the skill sets and experiences that are necessary to meet our clients
needs and exceed their expectations.
The Media Pro develops long-term relationships with our customers. We do that by getting to
know our clients; listening to their needs; providing solutions to problems or challenges;
anticipating opportunities; imagining new and creative ways take make our clients' businesses
succeed. Our people are our greatest asset and the partnerships we're able to forge provide
seemless integration for our clients. We're ready to leverage those partnerships and create new ones
to give you the most engaging campaign possible.
Let's get started!

The Media Pro Profile

Expertisse
The
Media Pro Areas of Expertise
Film, Video, TV & Multimedia Production & Creative Content Development
Network & Cable TV Program and Motion Picture Production
Commercials, Documentaries, E-Learning, Training, Entertainment &
Education Script Development & Visual Storytelling
CreativeWriting & Rich Media Content Development
Location/Talent Scouting & Resourcing
Image Graphics, Motion Graphics & Animation
Print Management
Promotions & Marketing
Event Planning, Public Relations, Team- & Partnership-Building
Campaign Management
Market Research, Forecasting
Brand & Market Imaging
Sports Marketing
Travel & Tourism Writing & Marketing
Communications and Media Consulting
Media Relations
Public Relations
Crisis Communications
Diversity & Inclusion Education & Awareness People-Focused Messaging
Advertising
Targeted Media Planning/Placement
Customized Market Research Media
Tracking & Data Analysis
Project Leadership & Strategic Planning
Social Media Strategy, Implementation & Management
Digital platform development, hosting & integration
Budget Management & Maximization
Facilities Design, Support & Managment
AV Consultation & Design
Functional Support & Management

The Media Pro Profile

Portfolio of Related Work

Screen Captures + Links to Video Examples of The Media Pros Work

Audio-Visual Portfolio

Previous Work Samples

The Media Pro Profile

We've worked with a lot of terrific organizations...

The Media Pro Portfolio

Examples of The Media Pro's Work

The Media Pro Sports Lifestyle Demo This demo showcases examples of our sports-related work
including work with SwingPals, Jeff Gordon & NASCAR, the motorsports industry, NCCU Track & Field
and Special Olympics, as well as some high-end businesses and other lifestyle campaigns.
The Media Pro Sports Lifestyle Demo https://vimeo.com/124702643

SwingPals- The Media Pro works with Doug Hodges, PGA Professional, Performance Coach and Mental/
Emotional Game Mentor on his non-profit organization, SwingPals. This organization is designed to give
North Carolina children who face adversity the opportunity to fully realize their potential and to lead
confident, productive, and enriched lives. SwingPals events foster trust, self-esteem, and confidence. It
also introduces adults to the mentoring process by engaging them in golf events with children who are
eager to learn the game, thrive with adult interaction and encouragement, and seek long-lasting
friendships through golf. The Media Pro developed all content and design for the SwingPals website
swingpals.org and produced marketing materials and videos that tell the SwingPals story.
ThinkWorkPlay- The Media Pro works with Doug Hodges, PGA Professional, Performance Coach and
Mental/Emotional Game Mentor. We've developed comprehensive media and communications
strategies for a business designed to help tour players and other golfers develop trust, creativity, and
focus to gain greater access to their potential, to experience hope, confidence and greater imagination
for improved performance on and off the golf course. The Media Pro also produced all the video clips
found on the website thinkworkplay.org.
ThinkWorkPlay Philosophy https://vimeo.com/78692891
Hidden in Plain Sight, Investigating Human Trafficking - The Media Pro produced three video
segments for the NC Conference of District Attorneys to train law enforcement on how to recognize and
prevent human trafficking. The video won an International Telly Award for Excellence in Training. This
video production involved creating true-to-life scenarios involving various victims of human trafficking.
The Media Pro hired actors to portray those scenarios. The video is being used to train law enforcement
officers across the state. This project was done in a two-to-three month time period from concept to
completion.
Hidden in Plain Sight, Investigating Human Trafficking - Part 1: Defining the Crime
http://vimeo.com/81188994
The Media Pro E-Learning Demo This demo showcases examples of our E-Learning projects for a
variety of clients including the Public Schools of North Carolina, the Division of Services for the Deaf
and the Hard of Hearing, the NC Office of Emergency Medical Services and an ARRA funded project for
the NC Commission on Workforce Development.
The Media Pro E-Learning Demo

The Media Pro Profile

https://vimeo.com/121091933

Key Personnel

Jill Branson Hammergren - Owner + Writer, Producer, Visual Storyteller, Media Consultant

The Media Pro Team

Dynamic Business & Marketing Leader with 25+ years of diverse media relations experience. Unprecedented success
producing, planning, and directing people, projects, events, sponsorships, and fundraisers in varied communications
platforms. Expert in clarifying brand vision and translating it into tactical plans that move projects forward, improve client
relations, create public awareness, and enhance corporate images. Alliance builder successful at managing
relationships and partnerships within and across government agencies, public and private sector organizations. Excels in
video, film and animation productions, television, radio, news, print, online, outdoor, out-of-home media relations and
social media strategy & implementation.

The Media Pro

1987 to Present
Founder - Media / Marketing Consultant Certified Social Media Strategist
Develops the creative messaging strategy and video-based online
presence for Doug Hodges, PGA Professional, Performance and Mental
Game Mentor for his ThinkWorkPlay system. This 3-step process is
aimed at tour players to help them understand and manage their mental
and emotional game, so they have the environment to unlock a greater
potential to play and perform better.

Develops the creative messaging strategy and online presence for a nonprofit organization called SwingPals. PGA Professional Doug Hodges
founded this organization that uses golf and adult mentors to teach and
encourage middle school children, so they can perform and grow to their
potential. We also created and produced the videos that capture the
SwingPals stories of changed lives.

University of Missouri
Columbia, Missouri

Bachelor of
Journalism | BJ
Minor: Political
Science

Creates and manages current media relations, marketing strategies, golf

events and social activities for the Executive Women's Golf Association
(EWGA) and organizes community golf tournaments for local chambers
of commerce and businesses, and non-profits.

Develops and manages messaging and video production in an ongoing

historical tribute and continued fundraising efforts for the North Carolina
Central University's Track and Field program. These efforts build on the
legacy of Dr. LeRoy T. Walker, former US Olympic Committee President,
legendary coach to 111 All-Americans, 40 National Champs & 12
Olympians, and former NCCU Chancellor. NCCU is on the register of
Historical Black Colleges and Universities (HBCU). We are also working
with the NCCU Athletics Department to develop an ongoing curriculum
on the history of athletics at NCCU.
Creates, produces and manages comprehensive multimedia curriculum
and e-learning training for businesses and organizations. Examples
include teaching hearing students in middle and high school how to
effectively communicate with people who are deaf, hard of hearing and
speech-impaired. Another example, is a comprehensive e-learning and
continuing education program for child nutrition workers across North
Carolina.

Instant E-Training
Certified Social
Media Strategist
Wake Technical
Community College
Raleigh, NC
Hollywood Film
Institute Film School
Hollywood, CA

Special Olympics, Inc.

Media Consultant- SOS Team
1991 to Present Media
Consultant to Special Olympics, Inc. staff, volunteers, athletes, media, sponsors, celebrities, honored guests,
and spectators at International World Games events. Facilitates international media coverage, coordinates
satellite feeds, facilitates broadcast, video and social media interactions, media relations, media operations,
crisis communications, celebrity interaction, sponsorship support and enhancement through Olympic world
competitions involving up to 10,000 athletes from 180+ countries, 20,000 coaches and family members, 40,000
+ volunteers and thousands of international spectators and fans, and family in an effort to promote, educate
and create awareness of acceptance, inclusion and tolerance.
10

The Media Pro Profile

Jill Branson Hammergren, continued

The Media Pro Team

Owner + Writer, Producer, Visual Storyteller, Media Consultant

2003 to 2012
North Carolina Agency for Public Telecommunications
Creative Services Manager
Conducted research, planning, purchase and distribution of multi-million dollar statewide media
and sports marketing campaigns for governmental organizations.
Supervised award-winning team of professionals who provided state-of-the-art video and
multimedia production services, research, scriptwriting, and TV, video and film production.
Promoted and marketed agencys services throughout the state of North Carolina. Streamlined
state government procedures, procedures, developed strategic partnerships, maximized budgets
and delivered measurable results.
Oversaw a $7M department with multiple client projects involving the education, outreach and
awareness through production, advertising, public and community relations. Provided strategic
planning, creative analysis, and long-term forecasting within state government and to public
entities to determine appropriate use of funds, content development, information dissemination,
and resource allocation.
1999 Special Olympics Summer Games
Director of Media Operations & Main Press Center
1999
Organized
all
media
operations
for
19
competition
and
five
noncompetition
venues
in
six months

for an international event that hosted International event hosted 7,000 athletes from 150
countries, 35,000 volunteers, and 400,000 spectators.
Directed a $400K operating budget to increase coverage of 1,500+ media professionals from
around the world and strengthened news coverage of hundreds of television stations worldwide by
overseeing distribution of video news reports for a daily satellite feed.
Recruited, trained, and supervised 32 media managers.
Enhanced, strengthened, and maintained corporate sponsorships by enhancing their visibility to
the media.
Visualized, researched, and guided the editing and production of an hour long commemorative
video showcasing the triumphs, achievements, and successes of athletes involved in Olympic
Games.
Researched, organized, wrote and designed the first-ever 180-page media guide for the
Special Olympics World Games.
1996 to 1999
WTVD-TV, NEWS CHANNEL 11 ABC
News Producer / Field Producer
Oversaw all aspects of video production including research, writing, video photography/ editing,
and broadcast transmissions. Created, wrote, and produced daily newscasts and graphic
representations, while meeting a variety of deadlines.
Influenced 830,000 potential viewers each day through the coordination and production of live,
remote, multi-camera television news, special projects, and sporting events such as Final Fours
and Super Bowls.
Supervised 10+ reporters each day in a fast-paced environment and encouraged communication
throughout the organizations different departments.
Boosted advertising sales by writing and producing special news coverage that earned the
stations the Associated Press recognition as Best Newscast in North Carolina in 1997

The Media Pro Profile

11

Jill Branson Hammergren, continued

The Media Pro Team

Owner + Writer, Producer, Visual Storyteller, Media Consultant

WRAL-TV, CBS Affiliate

1994 to 1996
News Producer/Field Producer
Pioneered and assumed all responsibility for 30 Minutes, a weekly issues news program. Through efficient
research, writing, and production efforts, able to inform hundreds of thousands of viewers about natural
disasters, sporting events, elections, and other newsworthy events through use of live, remote multicamera production.
Facilitated interdepartmental interaction in order to encourage team work and better communication.
Operated under multiple deadlines with excellent time management skills. Supervised reporters and
anchors stories each day to confirm accuracy and ensure public interest.
Earned an Emmy for Public Affairs Programming, which effectively increased viewers, ratings, and
advertising sales.
Additional Roles/Experience
News & Sports Producer/Investigative Researcher - KSTP
Reporter, Anchor, Photographer - KOMU-TV Reporter,
Anchor, Producer - KBIA Radio
Professional Memberships & Associations
National Golf Foundation (NGF)
Executive Women's Golf Association (EWGA)
National Association of Professional Women (NAPW)
North Carolina Association of Government Information Officers (NCAGIO)
Professional Writers Association (PWA)
International Food, Wine & Travel Writers Association (IFWTWA) International
Travel Writers & Photography Alliance (ITWPA)
North Carolina Writers Network
Mystery Writers of America (MWA)
Southeast Mystery Writers of American (SEMWA)
Investigative Reporters & Editors (IRE)
Raleigh Chamber of Commerce
Missouri Alumni Association
Mizzou Triangle Tigers Alumni Chapter

12

The Media Pro Profile

K. James (Kenneth) Peterson

Creative Director + Video & Audio Direction

K. James Peterson embodies more than 25 years of practical

experience providing award-winning, professional media production
services to a wide-range of international clients.
The Media Pro Team

Mr. Peterson began his career as a Scientific Photographer at the

University of Miami, Bascom Palmer Eye Institute. In addition to
general scientific photography and cinematography, he helped to
develop intra-ocular cinematography and other techniques used in
photo- documentation of research projects.
Mr. Peterson then moved into commercials, corporate
communications, marketing campaigns, live event satellite
broadcast, web-casts, educational and training programs, and media
production for major television networks.
While on contract to
the USEPA, Kenneth
managed an audio and
video production
studio, which he
designed and helped
develop.
The studio is used for
live satellite and webcast productions and
various audio and video
taped sessions. His
knowledge of ongoing
practices and emerging
trends in the industry
has kept him at the
front of his field.
Fluent in Spanish, Mr.
Peterson has worked
and taught production
in the Latin American
countries of Mexico,
Dominican Republic,
Honduras, Guatemala,
and Ecuador.

His creative direction and visual design for such varied commercial
clients as Royal Caribbean Cruise Lines, Jetcraft International, The
DeBartolo Corporation, the San Francisco 49ers, Proctor and
Gamble, Ecuadorian Airlines, Tudal Winery, Clarkston Consulting,
and others have consistently won industry awards.
He has been involved in media production for network television
since his early years as cinematographer on groundbreaking
television series such as Miami Vice and Unsolved Mysteries. He has
numerous show credits from Discovery, A&E, Lifetime, NBC, and has
won a Primetime EMMMY Award commendation for his
Cinematography.
As Supervising Producer / Director and Production Manager, K. James
Peterson managed media production for a $1.5 million training and elearning contract at the U.S. Environmental Protection Agency. Mr.
Peterson has produced and managed projects for the US Army and
the North Carolina Departments of Health and Human Services,
Commerce, and Public Instruction.
His ability to organize projects, manage media production schedules
for print, web and video, coordinate technical crews, communicate
with performers, liaise with scientists and policy makers, and resolve
last minute details and problems, has earned Mr. Peterson multiple
industry awards including the Outstanding Customer Service Award
from the US EPA/C2 Technologies, the Media Communications
Association International Silver Reel Award and a number of National
Association of Government Communicators Gold Screen Awards.

The Media Pro Profile

13

K. James (Kenneth) Peterson, continued

Creative Director + Video & Audio Direction

The Media Pro

2012 - present

Raleigh, North Carolina

Creative Director Creative direction and design for network television, commercials and corporate communications.
Editor and post supervisor

The Media Pro Team

North Carolina Agency for Public Telecommunications

2011- 2012

Raleigh, North Carolina

Producer / Director Managed and coordinated all logistical aspects of scheduling, budget, etc.), production for
educational and training videos, as well as PSAs. Editor and post-production supervisor

C2 Technologies, Inc.

United States Environmental Protection Agency

2004-2009

RTP, North Carolina

Senior Producer / Director and Production Manager Supervised all aspects of media production for training, educational
and outreach projects. These projects have been presented as videos, live satellite broadcasts, web-casts, and interactive
CDs or DVDs for various U.S. EPA Offices, including the Office of Air Quality, Planning and Standards, Office of Research
and Development, Office of Transportation and Air Quality, Office of Environmental Information and the Office of Grants
and Debarment.

SilverLight Production

1994-2004

Miami, Fla and Chapel Hill, NC

Director / Cameraman Creative design and visual direction for all commercials, corporate communications and documentaries.
Editor and post-production supervisor

Film and Video Production Credits

The United States Environmental Protection Agency

Satellite Broadcasts - series of educational and informational satellite broadcasts on new federal rules and regulations, regional
projects of interest, Clean Air Act Updates, SIP Training.

Webcasts- series of training and instructional web-casts, including the first live web-cast from OAQPS,
RTP, North Carolina.
Collision Repair Campaign-as part of an award winning community outreach and awareness featuring the
legendary NASCAR driver, Jeff Gordon. The video explains the new US EPA rule for Paint Stripping and
Miscellaneous Surface Coating Operations at Area Sources to reduce negative environmental and public health
impacts on workers and community residents by reducing emissions of hazards materials from collision repair
shops. Distributed to more than 50,000 shops across the US.
Grants Competition a training video and on demand web-cast for EPAs Office of Grants and
Debarment. A fictional program office must compete a new grant and the task is given to a new
e m p l o y e e . The 1-hour video follows her and her co-workers experience with the process. For use in EPA
Project Officer training programs.
Your Path to Professional Success- DVD video that promotes the EPAs Internship Program and
helps recruit new employees
Science in Action- A series of DVD video profiles on the various research programs and
scientists within the Office of Research & Development. Shows include the Human Health
Research Program, the National Center for Computational Toxicology, and the National
Homeland Security Research Center. National Association of Government
Communicators 2008 Gold Screen Award.
14

The Media Pro Profile

K. James (Kenneth) Peterson, continued

The Media Pro Team

Creative Director + Video & Audio Direction

Breathing Clean by Building Green - DVD /Webcastvideo profiling the use of clean diesel
technology and practices at the New York Metro Transit Authoritys Lower Manhattan Fulton
Street Transit Center. National Association of Government Communicators 2008Gold Screen
Award.
Laboratory Hazards and Safety A video production to be used by ORD/RTP Safety, Health and
Environmental Management to train and inform new personnel regarding the various Chemical,
Biological and Radiation hazard present at EPA/RTP and how to maintain safe work habits.
Produced in both English and Spanish. National Association of Government Communicators
2008 Gold Screen Award.
Documentary Credits
Director/Cameraman
Hidden in Plain Sight - Training Guide to assist law enforcement in identifying and documenting
Human Trafficking in North Carolina for NC Department of Justice and NC Association of States
Attorneys
Fuel Up to Win the Race to the Top E-Learning courses for the NC Department of Public
Instruction Child Nutrition staff
Putting North Carolina Back to Work- Documentary for NC Department of Commerce
on the effects of the American Recovery and Reinvestment Act in North Carolina.
Amor Amargo- Educational video on HIV/AIDS for farmworkers. Spanish language production for
the North Carolina Department of Health and Human Resources.
USARMY 6thADA-Training videos on air defense artillery; deployed on iPhones.
Clarkston Consulting Live, Multi-Camera Webcasts of quarterly business meetings.
Children in Distress - Describes the plight of addicted and emotional disturbed youth in government health
programs.
A Matter of Degrees -A museum diorama comes to life and its characters narrate the colorful history of
survey and mapping (produced for the American Congress of Surveying and Mapping).
Seasons in the Swamp -A long look at the fragile environment of Florida swamplands and the attempt
to preserve it.
Paths of Thunder-Dramatic case histories from Florida East Coast Railway safety files. More than 10,000
copies were distributed to school systems, libraries and service organizations.
The Kingdom A comprehensive view of Saudi Arabia, its breathtaking geography and its position in the
global economy.
Jobs with Justice History/advocacy program on workers rights and the efforts of the AFL-CIO
Amnesty International Examines the persecution and human right violations suffered by leaders of the
Union of Trabajadores in the Dominican Republic.

The Media Pro Profile

15

K. James (Kenneth) Peterson, continued

Creative Director + Video & Audio Direction

The Media Pro Team

Television Credits - Director/Cameraman

16

Fairer Than the Heavens

Discovery ID
Discovery ID*
Southland of the Heart
Coming Home
National Geographic*
More
Mr Moonlight
House in Los Osos
Speaking of Womens Health
Mommy
USC Medical
Criminal Mind*
Secret Lives*
Women in Japan
Wages Slaves*
Unsolved History
Americas Most Wanted*
Nuestra Comunidad
The 7th Cavalry
Trash Day
Confirmation
Face Off
The FBI Files*
The New Detectives*
Search For Justice
Howd They Do That*
Science
20,000 Leagues Under the Sea*
Dark Side of the Moon
Abductees, The UFO Chronicles
Lost Civilizations, La Maya
Final Appeal
Unsolved Mysteries*
Under Fire
KO & Kellogg

The Media Pro Profile

Dramatic Narrative Short

Series, season openers, 3 episodes
Director, 5 episodes
Feature Film
Lifetime
Documentary, Behavior of Dolphins
Short, Best Cine Award 2005
Dramatic Short
Dramatic Short
Lifetime Series
Dramatic Short
Discovery Series
Pilot, FX Channel
Lifetime Series
Feature Documentary
A&E Television
Discovery, Worldfest Gold Medal
Series episodes
Feature Documentary
History Channel
Comedy Short
NBC Television Movie
NBC Television Pilot
Discovery Series
Discovery Series
NBC Television Pilot
WB Television Series
BBC Series
Game, CGI/Live Action
Game, CGI/Live Action
NBC Television Movie
NBC, Emmy Award Commendation
CBS Television Series
NBC/CBS/Lifetime Television Series
CBS Television Movie Special
NBC Television Pilot

K. James (Kenneth) Peterson, continued

Creative Director + Video & Audio Direction

The Media Pro Team

K. James (Kenneth) Peterson, continued

The Media Pro Profile

17

Martin Brown

Director/Cameraman/Editor
Martin Brown received his BA in Radio Television and Motion Picture
Production from the University of North Carolina at Chapel Hill, and has
attended both the International Film & Television Workshops and the Film Director's
Workshop. Beginning his television career in 1981, he has
worked in all facets of commercial and broadcast television production.

The Media Pro Team

In 1990, Martin founded Treehouse Productions where is he the principle

partner. At Treehouse, Martins work has focused on documentary,
instructional and educational programs on topics concerning natural
history, education, science, medicine, and social/cultural issues.

Martin won the 2012

Telly Award for
Excellence in
Videography
In 2001, he won the
MCA-International
Golden Reel for
Excellence in
Videography
Other awards include
Gold Addys, Gold Tellys
and MCA-I Silver Reels.

18

The Media Pro Profile

Martin and The Media Pro Team have worked together for more than 13 years on a
variety of projects for the NC Community College System, the NC Departments of
Health and Human Services, Duke University, NCCU and NSCU. He has also worked
with ABC, CBS, Discovery, the Department of Veterans Affairs, the Ford
Foundation, Fox, Health Volunteers Overseas and numerous corporate and
educational clients. Asylum Entertainment, BB&T, Bank of America, Carmax, the
Department of Veterans, GMMB, IBM, and Suntrust Bank.

Recent Director Credits

Martin directed the Emmy-nominated documentary Athletes:

Back in the Game for Discovery Health.
Other recent broadcast documentary credits include: Beyond the
Glory a sports documentary series for the Fox
February 1st - The Story of the Greensboro Four which aired on
PBS's Independent Lens.

Recent producing credits:

We Are Women Veterans Department of Veterans Affairs Durham
EERC (2005 Telly winner)
The Glass Slipper Still Fits - The story of the Cardiac Pack
Time to make a Difference - NC-BCSP
Helping Hands, Healing Hearts - UNC Hospitals' Carolina Parent
Network.

Jeff J.P. Pyatt

Sound Mixer/Cameraman/Producer

The Media Pro Team

JP Pyatt has spent the past 15 years working as a professional in the music and
television and video production industries. He is a goal-oriented, team leader
K. James (Kenneth) Peterson, continued
with excellent verbal and written communications skills. He has a great ear for
sound design and regularly works The Media Pro on a variety of projects.
Credits for Camera and Sound:

Additional Skills:
Final cut, Satellite truck
operation, Neve, SSL,
Euphonix, Pro-tools
Music Industry Credits:
- Assistant Engineer, Sunset
Marquis Studios
-Assistant Engineer, Sunset
Sound Recorders
-Recording Engineer,
Diversified American Music
EPK Interviews:
Ice Age, Ice Age 2,
Yours Mine & Ours,
The Guardian,
Mr. Brooks, Rush Hour 3,
Robots, What Happens In
Vegas, Bride Wars, Date
Night, Rio
Award Shows, Sporting &
Special Events:
Live at the Grammys,
Live at the Emmys, Live at
the Academy Awards,
ET Canada & E!, NCAA,
NHL, NBA, MLB, PGA and
NASCAR Remote
Telecasts and Top Rank
Boxing Events

Fuel up to Win the Race to the Top NC Department of Public Instruction

Coast Guard North West Al Roker Productions
The Shed Mandt Bros Productions
Going Yard HGTV
Million Dollar Listing Bravo
Selling LA HGTV
Hook, Line, and Sisters SFP
Niecy Nash Wedding Special TLC
Like Mother Like Daughter Style Network
Dude What Would Happen Ping Pong
Top Rank Boxing Top Rank
Private Chefs of Beverly Hills Food Network
Get Out Way Out ARP
Americas Most Wanted 20th Century Fox
Smart Homes Below The Radar Entertainment
Ruby Gay Rosenthal Productions
Deals On The Bus ARP
Mario Van Peebles Green House One Hour
Behind the Scenes: Greys Anatomy Playground Entertainment
Imploders Discovery Studios
Behind the Scenes: Scrubs Playground Entertainment
Nightly News, Today NBC
Inside Edition, CBS
Al Jazeera, Fox Sports, ESPN
Safe Crackers American Chainsaw Entertainment
Dukes Of Haggle MAK Pictures
Greenovate ARP
Flip That House, Flip That Restaurant ARP
Celebrity Rehab with Dr. Drew Irwin Entertainment
Slumber Party Girls Geffen Records
Living With Ed BCI
Fine Tuned Below The Radar Entertainment
Cash & Treasures Indigo Films
Its The Shoes ESPN Original Entertainment
Overhaulin BCII
Kids Are In Charge: Family Vacation EBSCO Prod
Hope For Your Home ARP
Strange But Law (pilot) Below The Radar Entertainment
Code Red Salvage National Geographic
Billy B Project TLC
Half Pint Brawlers Lumberjack Crew
Billy The Exterminator September Films
Behind the Scenes: Desperate Housewives Playground Entertainment
The Media Pro Profile

19

Ben Turney
Audio/Sound Recordist

Ben Turney has more than ten years experience

recording audio for film, video, ENG, documentary, and reality TV
productions.

The Media Pro Team

The Campaign (working title reality show about Clay Aikens

Congressional race), Esquire: B-Team audio, Lightbox Media
Mayday Episode 2/122, Canadian TV Program
Shark Tank, ABC

Education:
Duke, BS Physics

ReebokONE: ZAP Fitness and Behind the Bear

Designing Spaces: The Preiss Company: Learn About Student
Housing, Lifetime TV
Timbersports, Yahoo Music
Scorned Ep. 404 portions, Investigation Discovery
Mothers Day Murders Unusual Suspects
Lynwood Lewis for VA Senate: At Home
Wormhole episodes 409, 505, 510, Science Channel
Relocating the Homeless, Religion and Ethics Newsweekly
Cool Spaces: J. B. Hunt Library in Raleigh, NC, PBS
Bar Rescue, Spike TV
Forensics on Trial, Nova
The Road to Punkin Chunkin, Science Channel
Walter Dalton for Governor spots, Hole, Talk
Chef Hunter B audio mixer on Villa Antonio, Food Network
Ludo Bites, B audio mixer on Its All About the Pig,
Sundance Channel
Dr. Phil backstory video for Fairplay and Deighton on Reality
TV Stars Real Life Drama episode
Capturing Life Through Better Photography, Ballard/Lackey
Productions
Weatherman Chris Hohmann promotional spots, WTVD
Dwarf Adoption Story, Discovery Health
ACC PSA Coaches, and others
Southland of the Heart independent feature, Tinkham Town
Productions
Jon & Kate Plus 8 NC Outer Banks vacation episode, TLC
The CW: Beauty and the Geek casting
Moving Midway documentary, Godfrey Cheshire

20

The Media Pro Profile

Steven M. Msarsa

Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician

Steve Msarsa has been active in the world of advertising, marketing, video
production and graphic design for more than 30 years. He brings a wealth of
hands-on experience to every project, with a vast knowledge of both print
and digital media.

The Media Pro Team

Has directed and developed successful print and digital campaigns using a
combination of media and marketing strategies. Hes involved with the
North Carolina Education system and actively works with young designers
to develop skills and an understanding of the modern, digital workplace.

Additional Skills
Software:
Adobe Creative Suite
including Adobe
Photoshop, Adobe
Illustrator, and Adobe
InDesign; Adobe
After Effects,
Sorenson Squeeze,
Microsoft Word,
Excel, Open Office
and various freeware
programs and
utilities. Working
knowledge of Adobe
Dreamweaver,
Adobe Premiere and
MS PowerPoint.

Conventional Art:
Cartoon illustration,
storyboards, graphic,
prop-building, light
construction, traditional
graphic design paste-up
and mechanical skills;
knowledge of print
mechanical lithography;
stat camera operation.

Produced various graphics and animated content for The Media Pro
for videos, documentaries, e-learning and training initiatives,
advertising, marketing, promotions and events
Produced and directed animated and graphics content for numerous
Quintiles Transnational informational and marketing programs.
Produced and directed animated and print content for a variety of
Cisco internal and external marketing, sales and training programs.
Produced and directed animated and graphics content for numerous
Quintiles Transnational informational and marketing programs.
Produced and directed video content as well as graphics and
animation for Buehler-Aeroglide food processing equipment
marketing, sales and training programs.
Produced, directed and executed print and video collateral for
German-based company- Tipper Tie to be used by sales, marketing
and technical support teams.
Developed graphics and animation content for Volvo Trucks
International sales and marketing departments.
Developed, produced and designed numerous marketing sales and
training materials for Container Graphics Corporation.
Created graphics and animated segments for University of North
Carolina media productions including the subjects of Mental Health,
Social Work and the Institute for Public Health.
Developed, directed and produced marketing and design collateral
for RaleighMusic.com
Active in the North Carolina music scene, working with numerous
events and venues to develop local, original bands and artists.
Performs and provides marketing support and design services to
bands, artists, events and venues.

The Media Pro Profile

21

Steven M. Msarsa continued

Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician

Franklin Academy

(2014-2015)

Wake Forest, NC
Instructor, Graphic Design and Multimedia Instructs students in the basic and intermediary levels of
graphic design and multimedia; Includes the development of planning and design skills; allows students
to work under real-world conditions of production and teamwork within a group structure; focuses on a
variety of software and traditional techniques to achieve the desired design results of each project.

The Media Pro Team

Grandview Creative

(2012-2015)

Raleigh, NC
Creative Director, Graphic Designer, Motion Graphics Specialist, Producer/Director Created, designed,
scripted, produced and directed live-action video and graphics-oriented content for television promos,
sales and marketing, training, animated segments, architectural and mechanical demonstrations on
web-standard and high definition digital formats. Designed and executed print and broadcast
marketing collateral plus storyboards for TV commercials, animated sequences, corporate sales,
marketing, instructional and music videos.

Take One Productions

(1996-2012)

Morrisville, NC
Graphic Designer, Computer Animator, Producer, Production Coordinator Created, designed, scripted,
produced and directed graphics-oriented content for television promos, animated segments,
architectural and mechanical demonstrations on web, standard and high definition video. Designed
and executed print and broadcast marketing collateral plus storyboards for TV commercials, animated
sequences, corporate, instructional and music videos.

Container Graphics Corporation

(1994-1996)

Cary, NC
Graphic Designer, Technical Illustrator, Computer Animator Directed, designed and created marketing
and technical collateral displaying proprietary production processes for use by sales and engineering
departments.

School of Communication Arts

(1994-1996)

Cary, NC
Advanced Animation and Computer Graphics Instructor Taught computer animation and graphics classes
that included understanding and use of software, production principals and planning, storytelling and
self-promotion.

JBQ Printing

(1988-1993)

Millburn, NJ
Print Production Supervisor, Graphic Designer Supervised and managed day-to-day operations of midsize offset printing facility, including scheduling of print production, managing quality control, and
output of finished projects. Designed and executed finished mechanical artwork including photo-static
imaging, typography and graphic design concepts to meet client guidelines and expectations.

22

The Media Pro Profile

Steven M. Msarsa continued

Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician

Steven M. Msarsa continued

Producer, Graphic Artist, Animator, Marketing Design Consultant, Musician
D.D. Products Corporation

(1983-1988)

Knoxville, TN and Indianapolis, IN

Marketing Associate, Graphic Designer Developed and executed test market programs for new
products and designed promotional print items and packaging for new product lines.

The Media Pro Team

Ford-Brooks Advertising

(1981-1983)

Knoxville, TN
Graphic Designer Designed logos, labels, packaging, POP displays, billboards, brochures, magazine
and newspaper advertisements. Assisted senior copywriter with editing, writing and proofreading.

EDUCATION
Bachelor of Science, Communications (Advertising)
University of Tennessee, Knoxville, TN
Certificate, Web Graphics and Animation
N.C. State University, Raleigh, NC
Certificate, Adobe After Effects Training
Future Media Concepts, New York, NY
Certificate, Advanced Computer Art and Animation
School of Communication Arts, Raleigh, NC
Certificate, Advanced Computer Graphics Studies
School for Computer Audio-Visual Arts, Glen Rock, NJ

The Media Pro Profile

23

Charlie Breakiron

2D 3D Graphics + Animator

BREAKIRON Animation & Design Studio

Raleigh, North Carolina
Founder / Animator | 2001 to present
The Media Pro Team

Charlie Breakiron is manager, artist, professional animator, art

instructor and pioneer of high-tech graphics. His high-quality work,
outstanding creativity, advanced skill set and leadership capabilities
provide more than 25 years of industry experience.
Quiet Man Studios
Raleigh, North Carolina & New York, New York
3D Lead Animator/ FX Artist | 2004 to 2007
Art Instruction School
Fundamentals of
Commercial Art

Ivy League of Art Degree

- Art Direction/Illustration

3D department lead for a high-end graphics house

specializing in 2D and 3D animation and visual effects.
Animated 3D visual effects for the Feature Film
Barn Yard - Omation Studios, San Clemente,
CA.
Serious Robots
Raleigh, North Carolina
3D Lead Animator | 2003 to 2004

OVERVIEW: Conceptual
Design, Storyboarding,
Illustrating and
Communicating, 3D
Modeling, Character Setup,
Animation, Lighting and
Rendering.

3D department lead for a high-end graphics house

specializing in 2D and 3D animation and visual effects.
Animated 3D visuals for local / national tv spots and
corporate promotion.
Moon Crescent Studios
El Segundo, California
VFX Tech. Director / 3D Digital Storyboard Artist | 2000 to 2001

26 years experience
with Softimage 3D &
Adobe Products

Responsible for development and documentation of

volumetric cloud/nebulae effects using Softimage3X, XSI
and Mental Ray. Development includes color/lighting and
final render.
3D Digital Storyboard Artist working closely with the
Director and Editor blocking out the movie PC and the
Web in pre-viz development stage using XSI proxy
models and motion capture data.
In-house 3D technical support for Softimage and Mental
Ray problems.

24

The Media Pro Proposal

Additional Projects

FOX Animation Studios

Phoenix, Arizona

The Media Pro Team

3D Lead Animator | 1999 to 2000

Responsible for several scenes in Titan A.E. including
Rough Animation, Color/Lighting and Final Render
In-house 3D technical support for Softimage and
Mental Ray problems
Spokesperson for television and magazine interviews
including, the International Press Junket promo - Titan
A.E.
Art Institute of Phoenix
Phoenix, Arizona
Media Animation Instructor | 1999 tp 2000

ARK 3D Sci-Fi Animation Direct to

DVD Bizzarro Films, AZ
04/15/03-05/15/03
Animated opening credits and Title
for the movie.
AMC Monster Fest 2000 Strong, CA
10/3/01-10/17/01
Animated background plates for
AMC Monster Fest a Halloween
show with Carmen Electra and Clive
Barker.
KMART Janimation, TX
8/24/01-8/29/01
3D Character Animation of dancing
Blue Light for Get Down Tonight 30
second commercial.

Instructor of Adv. Animation (Bachelor Degree Program)

Instruct students in use of Softimage 3|D Extreme & Toonz

Santa Monica, California

SoftImage 3|D GmbH

Koblenz, Germany

Animator / Demo Artist | 1996 to 1999

School of Communication Arts
Minneapolis, Minnesota
Instructor | 1995 to 1996
Pixel Farm
Minneapolis, Minnesota
Animator / Designer | 1995 to 1996

He has served leading graphics houses such as Omation Studios

(feature film Barnyard), Fox Animation Studios (feature film
Titan A.E.), Quiet Man in New York (AT&T, Disney),
Janimation in Dallas (new Barney show, KMart), Metropolitan
AudioVisual
(Diamondback World Series logo effects) and more. Pixel
Liberation Front (PLF) hired him for a cinematic promoting the 3D
action/adventure game Medal of Honor.

DISNEY Quiet Man, NY

8/15/01-10/9/01
Particle Animation of magic dust
Mickey / Magic Kingdom
30 second commercial.
Demo Artist / Siggraph 2001 IBM
Corporation, CA
8/14/01-8/16/01
Demonstrated XSI 1.5 on the show
floor of Siggraph in Los Angeles.
Medal Of Honor
Pixel Liberation Front, CA
5/6/01-5/19/01
Lighting and Pre-Render Final
Assembly of several scenes for a 3+
minute trailer promotion
Dragon`s Lair Game
Don Bluth Productions, AZ
3/22/01-3/26/01
Character Modeling and Animation
Setup for Dirk The Daring
character.
Presenter at Siggraph 2000
Softimage, LA
7/15/00-7/25/00
Demonstrated various techniques
used while creating the Animated
Feature Film Titan A.E.

The Media Pro Proposal

25

Melanie Raskin

Writer, Producer, Director, PR Specialist, Actor/Voiceover Talent

The Media Pro Team

Melanie Raskin has been a working as a writer, producer, director and

PR specialist since 1982.
- Her experience includes total communications campaigns to press
releases to newsletters to videoscripting to full production,
marketing and PR materials, campaigns, voiceover, web copy,
brochures and sales letters, product sheets, specialty writing including
slogans and names, newsletters, articles and feature stories, direct
mail, special events, catalogues, packaging and POP copy, manuals,
business theatre (product launches & sales meetings) and audio
magazines and newsletters.
Award-Winning Work
*2104 Telly with The Media Pro for
"Hidden in Plain Sight- Investigating
Human Trafficking" training video
on how to recognize and prevent
human trafficking.
*2010 Telly for NC APT Relay: Yes,
You Can curriculum (manual, CDROM, videos, etc.) on hearing loss,
distributed to elementary and
middle schools in North Carolina.
*2008 National School Public
Relations Association Award of
Excellence for the Nash-Rocky
Mount Schools marketing video
We Build Success.
*2007 Telly, and NC Association of
Government Officers 1st Place
Award for Audiovisual/Broadcast
Programs for video on
communicating with persons with
disabilities.
*2005 MCAI (formerly ITVA)
national Golden Reel for a training
program on investigating sexual
assault (writing), and Silver award
for a NC Central University
documentary (writing).
*2005 Telly for a training program
on investigating sexual assault
(writing).

26

The Media Pro Profile

-She's also worked in broadcast journalism as a radio News Director

who also wrote commercial copy.
-Her experience includes work in non-profits and a variety of public
and private organizations solving a variety of communications
challenges.
-Among the events she has promoted include a 9-Ball Pool
Tournament in Rocky Mount, NC that garnered national pool
coverage.
-She co-founded and promoted the YWCA of Wake County
Halloween Fund Run;
-Raskin considers some unique experiences among her career
highlights including a week with the Hollywood PD on the Sunset
Strip, riding with a long-distance trucker, channeling her inner chicken
for a commercial radio campaign selling breakfast bagels, and
working with fitness guru Richard Simmons.
-Shes been the leader of the Triangle Writers Group since 1985 and
volunteers at her church and the Carrboro Farmers Market.

References for The Media Pro

Doug Hodges, PGA Professional & Performance/Mental Game Mentor, ThinkWorkPlay and Founder of SwingPals,
doug@thinkworkplay.com, (919) 623-2258.
Kirsten Seckler, Vice President, Branding & Communications, Special Olympics, kseckler@specialolympics.org, Office
(202) 715-1147, Mobile (202) 492-6671.
Steve Bruce, Managing Partner, ASC Advisors, LLC , Stamford, CT., sbruce@ascadvisors.com, Office: (203)
992-1230, Mobile (917) 860-2657. (Work with him on the Media SOS Team for Special Olympics.)
Dr. Ingrid Wicker-McCree, Director of Athletics, North Carolina Central University, Durham, NC, iwicker@nccu.edu,
(919) 530-7057.
Lynn Harvey, Chief, School Nutrition Services, NC Department of Public Instruction, lynn.harvey@dpi.nc.gov, (919)
807-3506. (Worked with her for a variety of projects, including the Fuel Up to Win the Race to the Top E-Learning
Curriculum for Child Nutrition Workers in North Carolina Schools.)
Mical McFarland, Quality Improvement Manager, NC Department of Commerce, Division of Workforce Solutions,
mmcfarland@nccommerce.com, (919) 814-0307. (Worked with him on "Putting NC Back to Work," - a statewide
initiative to show a proof of performance and share stories of success for displaced North Carolina workers who got
retrained for new careers with the funds from the American Recovery and Reinvestment Act (ARRA).
Wendy Walker-Fox, Project Manager, National Aviation Consortium, wmwalker@gtcc.edu; (336) 334-4822 ext. 50207.
(Worked wtih her on the "Putting NC Back to Work" project.)
Amber Lueken Barwick, Violence Against Women Resource Prosecutor, NC Conference of District Attorneys,
Amber.L.Barwick@nccourts.org, (919) 890-1500. (Worked with her on the "Hidden in Plain Sight- Human Trafficking
Prevention training video project. )

The Media Pro Profile

27

AWARDS & RECOGNITIONS

2012-2013 VIP Woman of the Year, National Association of Professional Women
International Telly Awards for Excellence in Video Communications
2014 - Telly Award for "Hidden in Plain Sight- Investigating & Preventing Human Trafficking"
2013 - Telly Award for Putting NC Back to Work
2012 - Telly Award for NC Parks: Naturally Wonderful
2012 - Telly Award for NC Department of Agriculture: Touching Lives Everyday"
2011 - Telly Award for Gorilla, an Animated Music Video for the independent rock band Airiel Down
2010 - Telly Award for Relay, Yes You Can, Interactive CD-ROM
2010 - Telly Award for Relay, Yes You Can, Deaf Culture Video
2010 - Telly Award for Relay, Yes You Can, a Day in the Life Video
2010 - Telly Award for Fort Macon State Park: Standing Through the Tides of History
2010 - Telly Award for NC State Parks Commitment to Conservation Innovation
2009 - Telly Award for Otto Parts Series
2009 - Telly Award for ESMM Successful Students
2009 - Telly Award for Why APT?
2008 - Telly Award for New River State Park: A Long and Winding
Journey 2008 - Telly Award for South Mountains State Park: At Natures Crossroads"
2007 - Telly Award for Communication Smarts: Connecting With People With Disabilities
2007 - Telly Award for The Mirror Cracked: How to Recognize Exploitation, Abuse & Neglect
2007 - Telly Award for Gorges State Park: A Jewel of Natural Diversity
2005 - Telly Award for The Real Face of Rape Video
2007 - Presidents Gold Volunteer Service Award from Presidents on Civil Participation
2006 - NCAGIO First Place Awards, Broadcast Audiovisual: "Gorges State Park" & "State Highway Patrol
DWI PSA"
2005 - NCAGIO First Place Award, Broadcast Audiovisual Category: Division of Air Quality PSAs"
2005 - Silver Reel Award for NCCU: A Legacy of Leadership Video, MCAI
2005 - Finalist Recognition for NCCU Student Recruitment Video, MCAI

28

The Media Pro Profile

The Media Pro

Connecting audiences with compelling messages through visual story-telling & delivering measurable results.

4613 Hunters Creek Lane

Raleigh, NC 27606