(RULE 4, SECTION 10, ITEM 10.

3)

10.3. Clearance for Airing/Publication/Display

This is the formal pre-numbered Clearance to Air issued by the Professional
Screener or the ASC Executive Director for materials approved in the final and
produced form.
The audio of any approved TVC cannot be used as a radio advertising
material, print copy, OOH or merchandising materials copy without
approval of, and Clearance to Air/Publish/Display from the ASC.
Placement/Display of the print ads WITHOUT the final Clearance to Publish,
despite being given the Approved for Production is tantamount to
Publication WITHOUT the proper ASC clearance.
Airing/Publication/Display of altered material shall result in the imposition of
penalty. (Airing/Publication without Proper ASC Clearance)
All media companies shall strictly follow a No ASC Clearance for Airing, No
Airing/Publication/Installation policy.
In case the authorized signatories are unavailable, any ASC Panelist may be
called on to act on his or her behalf. This rule applies to all approval during
the screening process.
Annex 5. ASC Penalties
The Advertiser has the final and utmost responsibility forany advertising material,
regardless of the medium it appears. And therefore has responsibility

Offense

Penalty

Airing/publication/installatio
n or display without proper
ASC clearance

1st offense P55,000.00

2nd offense P110,000.00
plus non screening of
advertising materials of the
product concerned for three
(3) months. The guilty party
may opt to pay 440,000 in
lieu of non-screening, thus
the total to be paid is
P550,000.
3rd offense P220,000.00
plus non-screening of
advertising materials of the
product concerned for one
(1) year. (or an equivalent of
P1,100,000 in lieu of nonscreening for one (1) year).

 Non-payment of penalties
shall result to non-screening
of the product concerned.