Business Plan

1.0
1.1
1.2
1.3

Executive Summary . . .
Objectives . . .
Mission . . .
Keys to Success . . .

2.0
2.1
2.2
2.3

Company Summary . . .
Company Ownership . . .
Start-up Summary . . .
Company Locations and Facilities . . .

3.0
3.1
3.2
3.3
3.4
3.5
3.6

Services . . .
Service Description . . .
Competitive Comparison . . .
Sales Literature . . .
Fulfillment . . .
Technology . . .
Future Services . . .

4.0
4.1
4.2
4.3

Market Analysis Summary . . .

Market Segmentation . . .
Target Market Segment Strategy . . .
Service Business Analysis . . .

4.3.1
4.3.2
4.3.3
4.3.4

Business Participants . . .
Distributing a Service . . .
Competition and Buying Patterns . . .
Main Competitors . . .

5.0
5.1
5.2
5.3

Strategy and Implementation Summary . . .

Pricing Strategy . . .
Sales Strategy . . .
Milestones . . .

6.0
6.1
6.2
6.3
7.0
7.1
7.2

Management Summary . . .
Organizational Structure . . .
Management Team . . .
Personnel Plan . . .
Financial Plan . . .
Important Assumptions . . .
Key Financial Indicators . . .

7.3
7.4
7.5
7.6
7.7

Break-even Analysis . . .
Projected Profit and Loss . . .
Projected Cash Flow . . .
Projected Balance Sheet . . .
Business Ratios . . .