PRODUCT

OVERVIEW
Worlds top 3 consumer notebook
vendor

The maker of the worlds bestselling

The most award winning

motherboards

OVERVIEW
Asus has strong global presence, with
offices in

Asia
Australia
New Zealand
Europe
The Americas
South Africa

HISTORY
Founded
TH Tung, Ted Hsu, Wayne Hsieh,
1990
MT L
Corporate Restructuring
2007 Eee PC
Split into three companies :
2008 ASUSTek, Pegatron and Unihan

HISTORY
Origin of the name ASUS
Comes from the last four letters of
Pegasus

On the worlds highest peak

At the ends of the earth
The No. 1 Motherboard Manufacturer
in the World
Almost a 40% market share of the
motherboard business

Become the
largest provider
of computer,
communication
and consumer
electronics
Offer products
that enable their
customers to
reach new levels
of productivity

To offer
increasingly
innovative
products

MISSIO
N

PRODUCT IDEAS

Smartphon
es
Tablets

GROUP DIVISION

ISSUES AND STRATEGY

ISSUE

Increasing Manufacturing Labour Costs

Wages for factory workers has been steadily
increasing, so raise price of component
STRATEGY

Consider Relocation/Switching Suppliers

Help contract manufacturers who are in this
bind; mainly by assisting the min relocating to a
lower cost country by the means of either direct
investment or partnerships in emerging
countries

ISSUES AND STRATEGY

ISSUE

Unexpected Consumer Demand

STRATEGY

Vendor Managed Inventory Systems

Company's supplier takes over the main
inventory decisions of the company

ISSUES AND STRATEGY

ISSUE

Seeking ofsub-par products

STRATEGY

Stringent Quality Checks

COMPETITORS