GROUP 5

Tiffany Wong
Nahit Sirelkhatim
Jonathan Quach

Blake Redfield

Travis Waldrop

"AT ANN TAYLOR, WECHAMPION THE MODERN

WORKING WOMANAND HERLOVE OF
FASHION IN EVERYTHING WE DO. THATS
WHY FORGENERATIONSWE HAVE BEEN HER
GO-TOSTYLE DESTINATION, ALWAYS
LEADING HER WITH LOVE. ANN TAYLOR IS
MUCH MORE THAN AHIGH-QUALITY
COLLECTIONOF BEAUTIFUL WEAR NOW PIECES.
WE OFFER A UNIQUE COMBINATION OF
FASHION, WORK AND FLATTERING FIT. OUR
GOAL IS ALWAYS TOUNLEASH HER
CONFIDENCE, FEMININITY AND FEELING OF
SUCCESS MAKING HER SHINE."

FINANCIAL ANALYSIS

Tiffany Wong

CHANGE IN FINANCES - SALES

COMPETITOR
COMPARISONS
To
ta
l
R
ev
e
n
u
e

Inv
ent
ory
Tur
nov
er

%
R
O
A

%
R
O
E

An $2, 4.93 9. 2
21
57 2.
n
0
Ta 2,5

INTERNAL & EXTERNAL

ANALYSES

Nahit Sirelkhatim

General Environment:
Demographics- Women earning wages is lower than men
Sociocultural- Time consuming. Shopping at big stores requires
time corporate women typically do not have.
Economic- Recession?
Technological- The advancement of online shopping
Global- Increase in international trade

Industry Dynamics:
Ann Taylor- Older, professional woman with a higher income and a
busy lifestyle
Loft- Younger, casual woman with lower incomes and more free
time

Resources: Online Website, International Stores, and Catalogue

Mailing
Strategy: The overall differentiation of its brands with price lining
using two separate brands to penetrate the market

FIRM'S STRATEGY &

COMPETITOR STRATEGIES

Blake Redfield

ANN STRATEGY
Ann Taylor (AT)
Ann Taylor (LOFT)

COMPETITORS
Chicos Boston Proper, Blackhouse/Whitemarket, Soma
Coldwater Creek Northwest/southwest lifestyle; spas

Talbots sold to private equity in 2012

VALUE CHAIN
ANALYSIS: OUTLINE

Travis Waldrop

VALUE CHAIN ANALYSIS

PRIMARY ACTIVITIES
Inbound logistics- Majority manufactured overseas, shipped for
storage in Kentucky warehouse till distribution
Operations- Constant improvement in efficiency software, Plant
capacity: 1,050 stores in 46 states, District of Columbia, Canada and
Puerto Rico. (262 AT, 546 Loft, 242 factory
Outbound logistics-Online shipping and new international expansion
with comparable rates, challenges with changes in demand
Marketing & Sales -Online expansion, 3 different markets (AT, Loft,
Factory). Adjustments to initial prices, had to lower to meet market
Service- Long history of great customer service

SUPPORT ACTIVITIES
Firm Infrastructure-

unclear/inconsistent company
goals regarding original Ann Taylor brand

Human Resource Management-

Upper
management retention issues, several reorganizations

Technology Development-

International and

Domestic website sales thriving

Procurement -

High dependence on international

production, specifically China

RECOMMENDATIONS

Jonathan Quach

Out with the old, in with the new

Less emphasis on their Ann Taylor, Ann Taylor
Factory, and Ann Taylor Loft Outlet brands
Cannibalizing their customers, and diluting their brand

Focus their efforts more towards their stronger

section, Ann Taylor Loft
Majority of their profits come from Loft
Aims more at the younger professional, with a relaxed
look

Research and Development

Fast paced, ever changing industry
Must stay up to date
Focus groups

SOURCES
http://nyjobsource.com/anntaylor.html
http://www.anncareers.com/store/
http://www.anncareers.com/what-is-fit/career-paths/supply-chain/dis
tribution