TABLE OF CONTENTS:

CHAPTER

CHAPTER-1
INTRODUCTION
1.1 Classification Of Insurance
1.1.1 Life Insurance
1.1.2 Non-Life (General) Insurance
1.3 Conceptual Background
1.4 The Consumer Adoption Process
1.4.1 Stages Of Adoption Process
1.5 Statement Of The Problem
1.6 Why Insurance
1.6.1 Who Provide Insurance
1.6.2 How To Get Insurance
1.7 Need For The Study
1.8 Objective Of The Study
1.9 Scope Of The Study

Page. No

1-9

CHAPTER-2

10-18

INDUSTRY PROFILE
2.1 Insurance In India
2.2 Premium Underwritten By Life Insurers
2.3 The Insurance Regulatory And Development Authority (IRDA)
2.4 Historical Perspective
2.5 Contribution To Indian Economy
2.6 Need For Life Insurance

CHAPTER-3
COMPANY PROFILE
3.1 About The Promoters
3.2 Achievements
3.3 Distribution System
3.4 Bank Assurance
3.4.1 Bank Assurance Models
3.5 Stages In Policy Issuance
3.6 Product/Services Profile
3.7 Highlights Of ICICI Prudential Life Insurance
3.8 Board Of Directors
3.9 Vision And Mission
3.10 Competitor Of ICICI Prudent Life Insurance
3.11 SWOT Analysis Of ICICI Prudential
3.12 Awards and Recognitions

20-52

CHAPTER-4
RESEARCH DESIGN

52-81

4.1 Primary Data

4.1.1 Observation Method
4.1.2 Interview Method
4.1.3 Questionnaire
4.2 Secondary Data
4.3 Analysis And Interpretation

CHAPTER-5
FINDINGS & SUGGESTIONS

82-86

5.1 Findings
5.2 Suggestions

CHAPTER - 6
CONCLUSION
6.1 Conclusion
6.2 Appendix
6.2.1 Bibliography
6.3 Questionnaire

87-94