In Chiapas Mexico, Conservation International and Starbucks had joined as only team,

to ensure that the coffee is grown and processed in a sustainably manner and that
farmers receive fair compensation for their harvest in international markets, they create
together a responsible practiced coffee intake is an international commodity, which the
overproduction had caused world coffee prices to fall down, creating poorness for the
farmers, who are typically small family business.
The practices established set as economic, social and environmental minimum
requirements for all members of the supply chain, for instance Starbucks buys coffee
produced and processed in a responsible way, through the evaluation where the
supplier can get 100 points for a good performance in three sustainability categories:
environmental aspects (50 points), social conditions (30 points), and economic issues
(20 points). A good performance would be a prioritize as a supplier with a good pay for
his harvest.
The idea is work together with the farmers, ensuring to maximize the quality of the
coffee, for this reason, communication with the farmers about market trends and needs
is very crucial, Conservation International helped to the farmers in Quality Control,
training programs and Operations issues and was intermediary between farmers and
Starbucks. In addition to promoting more equitable relationships with farmers, workers
and communities so that people have a better quality of life ; work and environmental
protection , seeking to protect the forest , water and animals.