TABLE OF CONTENTS

CHAPTE
R NO
I

II

III

IV

CHAPTERS
1. INTRODUCTION
1.1 INTRODUCTION OF THE STUDY
1.2 NEED FOR THE STUDY
1.3 SCOPE OF THE STUDY
1.4 OBJECTIVES
1.5 STATEMENT OF PROBLEM
1.6 LIMITATIONS OF THE STUDY
2. BACKGROUND OF THE STUDY
2.1 INDUSTRY PROFILE
2.2 COMPANY PROFILE
2.3 PRODUCT PROFILE
2.4 REVIEW OF LITERATURE
3. RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN
3.2 SAMPLING TECHNIQUE
3.3 METHOD OF DATA COLLECTION
3.4 STATISTICAL TOOLS
4. DATA ANALYSIS AND INTERPRETATION
4.1 TABLES
4.2 CHARTS
4.3 STATISTICAL TOOLS

5.

2
10
11
12
13
14
15
15-24
25
26-29
30
32
32
33
36-55
36-55
56-59

FINDING,SUGGESTIONS AND CONCLUSION

5.1 FINDINGS
5.2 SUGGESTIONS
5.3 CONCLUSION

VI

PAGE
NO

BIBLIOGRAPHY

60-61
62
63
64

6. ANNEXURE

QUESTIONNAIRE

65-67

LIST OF TABLES
TABLE
NO

TITLE

PAGE
NO

4.1.1

GENDER

36

4.1.2

AGE

37

4.1.3

QUALIFICATION

38

4.1.4

THE RESPONDENTS CAME TO KNOW ABOUT TNPL

39

4.1.5

THE CUSTOMERS BONDING WITH COMPANY

40

4.1.6

WHY THE CUSTOMERS CHOSE TNPL

41

4.1.7

THE MOST SOLD PRODUCTS

42

4.1.8

THE PERFORMANCE OF THE COMPANY

43

4.1.9

THE QUALITY OF THE PRODUCT

44

4.1.10

THE EFFECTIVENESS OF TNPLS PROMOTION

45

4.1.11

THE PRICE OF THE PRODUCT

46

4.1.12

THE AVAILABILITY OF COLOR PAPERS

47

4.1.13

POSITION OF TNPL PRODUCT

48

4.1.14

THE OFFERS GIVEN BY THE COMPANY

49

4.1.15

THE QUALITY OF PACKAGING

50

4.1.16

TO FIND IF TNPL IS DISTINCT AMONG ITS COMPETITORS

51

4.1.17

PROMOTION ACTIVITIES HAVE ATTRACTED THE

52

CUSTOMER
4.1.18

THE SATISFACTION LEVEL OF CUSTOMER

53

4.1.19

THERE IS A DEGRADATION OF QUALITY OF THE PRODUCT

54

OVER THE PERIOD OF TIME

4.1.20

THE CUSTOMER WILL SUGGEST TNPL TO OTHERS

55

LIST OF CHART
CHART
NO

TITLE

PAGE
NO

4.2.1

GENDER

36

4.2.2

AGE

37

4.2.3

QUALIFICATION

38

4.2.4

THE RESPONDENTS CAME TO KNOW ABOUT TNPL

39

4.2.5

THE CUSTOMERS BONDING WITH COMPANY

40

4.2.6

WHY THE CUSTOMERS CHOSE TNPL

41

4.2.7

THE MOST SOLD PRODUCTS

42

4.2.8

THE PERFORMANCE OF THE COMPANY

43

4.2.9

THE QUALITY OF THE PRODUCT

44

4.2.10

THE EFFECTIVENESS OF TNPLS PROMOTION

45

4.2.11

THE PRICE OF THE PRODUCT

46

4.2.12

THE AVAILABILITY OF COLOR PAPERS

47

4.2.13

POSITION OF TNPL PRODUCT

48

4.2.14

THE OFFERS GIVEN BY THE COMPANY

49

4.2.15

THE QUALITY OF PACKAGING

50

4.2.16

TO FIND IF TNPL IS DISTINCT AMONG ITS COMPETITORS

51

4.2.17

PROMOTION ACTIVITIES HAVE ATTRACTED THE

52

CUSTOMER
4.2.18

THE SATISFACTION LEVEL OF CUSTOMER

53

4.2.19

THERE IS A DEGRADATION OF QUALITY OF THE PRODUCT

54

OVER THE PERIOD OF TIME

4.2.20

THE CUSTOMER WILL SUGGEST TNPL TO OTHERS

55