A STUDY ON CONSUMER PERCEPTION

WITH SPECIAL REFERENCE TO

AVENUE NISSAN SRINIVASA CARS PVT.LTD
PROJECT REPORT
Submitted to the
UNIVERSITY OF MADRAS

In partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

N.MUTHUKUMAR
Register No: 711300144
Under The Guidance of

Dr.M.K.SHAKILA , MBA

GURU NANAK COLLEGE, VELACHERY,

CHENNAI 600042
APRIL 2015

GURU NANAK COLLEGE

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION

This is to certify that the project entitled

A STUDY ON CONSUMER PERCEPTION
Is a bonafide record of work done by
N.MUTHUKUMAR
(Register No: 711300144)
Of MBA during the year 2014-2015

DR.M.K.SHAKILA

DR.P.V.KUMARAGURU

Head of the Department

Director MBA & MCA

Submitted for the project viva - voce examination held on

Examiner
1.
2.

BONAFIDE CERIFICATE

This is to certify that project report entitled A STUDY ON CONSUMER

PERCEPTION

is

bonafide

record

of

work

carried

out

by

N.MUTHUKUMER (Reg No : 711300144)Under my guidance and supervision,

in partial fulfillment of the requirements for the award of the degree of MASTER
OF BUSINESS ADMINISTRATION, of the UNIVERSITY OF MADRAS.

Place: Chennai

Project Guide

Date:

Dr.M.K.SHAKILA

ACKNOWLEDGMENT

I take this opportunity to thank our principal DR. M. SELVARAJ. M.Sc, Ph.D.,
who encouraged me throughout to do this project.
I extend my hearty thanks to DR. GUNITA ARUN CHANDHOK, M.Com,
B.Ed, M.Phil, M.B.A, Ph.D .for her continuous motivation.
I also extend my hearty thanks to DR. P.V. KUMARAGURU, M.Sc., M.C.A,
M.B.A., M.Phil., Ph.D., for his support.
I sincerely thank the Head of the Department and my guide, DR M.K. SHAKILA,
M.B.A., M.Phil., Ph.D, who encouraged me to precede a head with the work and
offered many invaluable suggestions for the betterment of this project and there by
acting as a constant source of encouragement.
Finally, I thank all my family members and friends who stood by me throughout
my course.

N.MUTHUKUMAR

DECLARATION

I, N.MUTHUKUMAR , Reg No : 711300144 , final year MBA Student of Guru

Nanak College, has done a project report for a period of Three months from
December 2014 to March 2015. The project title is A STUDY ON CONSUMER
PERCEPTION with special reference to AVENUE NISSAN SRINIVASA
CARS PVT LTD. I declare that this is my original work and has not been
submitted to any other University or institute for award of any other Diploma or
Degree.

Place: CHENNAI

N.MUTHUKUMAR

Date:

Reg no: 711300144