26/09/13

26/09/13

26/09/13

What is a meme?
MEME (noun \mm\)
- an idea, behaviour, style, or
usage that spreads from
person to person within a
culture

26/09/13

Who first used the word

meme?
Meme is a term coined by RICHARD DAWKINS.

Englishevolutionarybiologist,authorand
ProfessoratOxfordUniversity
ThetermMeme andits
conceptwasfirstUSEDand
DEFINEDbyRichardDawkins
inhisbook"TheSelfishGene,"
publishedin1976.

26/09/13

Defined the meme as a

unit of cultural
transmission, or a unit of
imitation and replication.

Examples of memes
in his book:
Melodies
Rumours
Catch-phrases
Fashion trends
that move from mind as
genes move from body to
body.
26/09/13

Used the concept of memes for

discussion of
evolutionary principles in
explaining the spread of ideas
and cultural phenomena.

INTERNET MEMES

INTERNET MEME
- is an idea, style or
action which spreads,
often as mimicry, from
person to person via
the Internet.

26/09/13

Internet memes spread from

person to person via:
email, instant messaging,
forums, blogs, social
networks, email, or news
sources.

Timeline of the Internet

The Internet Meme Phenomenon was in full swing in 2001

26/09/13

Early internet memes

DANCING BABY - 1996

26/09/13

Early internet memes

Hampster Dance 1998

Early internet memes

All your base are belong to us- 2000

26/09/13

Modern day internet memes

Many modern internet memes:
are images using impact font on
both the top and bottom of the
image.
have characters with a
background story, and are
typically in the same general
situation in every meme.

26/09/13

26/09/13

26/09/13

Some memes dont have words at all!

Lolcats

LOLcats

Planking

Bad Luck Brian

Lazy college senior

Click to edit the
outline text format
Second Outline
Level
Third Outline
Level
Fourth
Outline
Level

THE END

WELL,
IT IS