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Starter
Which one of the following is a type of
primary research?
A) Conducting a survey
B) Analysing past sales figures of other
businesses
C) Reading market reports
D) Consulting local newspapers
Design a Questionnaire
Task: In groups design a questionnaire to investigate peoples
views on one of the following businesses and products.
Each person must produce a questionnaire:
Questions to ask
You must have at least 10 questions on your sheet.
Gender
Age
8-10 about the product
e.g. do you own one, what is the best feature, what is the
worst feature.
Business
Sales
Figures
Business
Reports
Internet
Newspapers
Exam Question
Identify one type of desk research (1)
June 2006.
44% of students answered this question
incorrectly!
Because they got confused between
primary (field) and secondary (desk)
research!