Course: Art 1

Letter Logo Design

National Objective

Students will choose from a range of materials and methods of

traditional and contemporary artistic practices to plan works of art and
design.

State Objectives

Students will create an original design that communicated the theme

of identity.

Students will identify and use positive and negative space in their
design.

Art Production
Day 1
(LetterLogo.ppt) Examples of logos that use letters as their basis.
Relying heavily on using positive and negative space students will combine
at least 4 elements or principles (one being space) to create their own
personal Letter Logo. Students may use one or more of their initials in
their design and may combine other imagery if desired.
The project medium is based on the winner of the Elements and Principles
Pictionary winners choice. The choice will be made prior to beginning
sketches.
Students should create at least 10 different thumbnail sketches (2inch by
2inch) to explore different ideas. Color may be used in thumbnails if
necessary.
Collage
Students will collage magazine, tissue paper, fabric, construction paper,
and/or scrapbooking paper to create their logo. To emphasize the use of
negative and positive space students can cut a mat for the positive or
negative space to glue overtop blocking out that space from the collage
design. (2 Days)
Watercolor
Students will use making fluid, rubber cement, masking tape, crayons,
and/or wax to block out either the positive or negative space to their
design. They will then add watercolor to the piece to bring out their
design. Masking can be layered to create more detailed designs if desired.
(4 days)

Letter Logo Design

Medium: Students Choice

Durations: 3-5 Class Periods

Materials
Elements & Principles Print Outs
Collage:
-11x14 Bristol Board (2 Pieces)
-Magazines, tissue paper, various
construction & scrapbooking paper
-Glue, Modge Podge, etc.
-Scissors, X-acto knives
Watercolor:
-11x14 Bristol Board
-Watercolor paints
-Paintbrushes (various sizes)
-Masking fluid, Rubber Cement
-Masking tape
-Crayons, Wax
Charcoal/Chalk:
-11x14 Bristol Board
-Charcoal (vine & pencil)
-Chalk Pastels
-Erasers (various sizes & types)
Printmaking:
- Frames
-Nylon Stockings (screen)
-Acrylic Paint (blocker)
-Paper for Prints
-Paintbrushes
-Screen Printing Ink (various colors)
-Duct tape
-Squeegees

Art History/Resources
-LetterLogos.ppt
Printmaking:
http://www.instructables.com/id/Cheapno-Photo-EmulsionScreenprinting/?ALLSTEPS

Charcoal/Chalk

Modifications/Notes

Students will lay a ground of chalk or charcoal and then erase out their
design for their Letter Logo. Layering of chalk and charcoal, as well as,
they type of eraser used can change the look of the logo. (2 days)
Printmaking
Following the instructions on instructables.com, students will create a
screen print of their Letter Logo. Students are required to produce their
print on a piece of paper but may also chose to print on a t-shirt if desired
(they must provide the shirt). (4 days)

Evaluation Criteria
Students will write a short reflection paragraph on their Letter Logo
Design describing in detail how they used each of their chosen Elements
and Principles. Students should display a clear understanding of how the
Elements and Principles affect the success of their piece.

Letter Logo Design