Proposals

Srushti Mehta

Purposes of proposals

Purpose: Persuasion.
Usage: Written to someone within the
company or outside.

Purposes(Examples) of
proposals

Some of the purposes are:

To survey attitudes of the consumers

To conduct a training program for the
employees
To help implement ERP within an
organization
To organize a stall at an exhibition for
sales promotion

types of proposals

Proposals are sales presentations,

easily classified in to following:

Research Proposals
Business Proposals

Length: Short/Long and formal, may

be solicited or unsolicited.

Research Proposals

Research Proposal is usually

academic in nature.

Users:

Professors,

or

the

Universities or the B-schools

for which they work,

Business Proposals

Solicited Business Proposals:

Competition is likely, as others
may also submit the same.

Unsolicited Business Proposal:

The sender needs to convince
the reader/review committee
about his/her understanding of
the organizations needs or
problems and that s/he can
help solve it.

Parts of proposals
Following are the parts of Common/ Long
Proposal:

Title Page

Executive Summary, Abstract, Synopsis

Draft Contract
Table of Contents
Introduction
Background
Procedures
Equipment and Facilities
Personnel
Budget
Appendixes

short proposals

The sections of a short proposal are:

Letter of transmittal
Executive summary
Body of proposal

Writing style and appearance

All rules of writing, including the seven Cs of

effective communication, are useful in writing a
proposal.
An initial appraisal of a proposal is made on
following points:
General Appearance
Neatness
Specific Appearance (prefatory section)
Consistency of style
Title
Completeness
Professionalism