UNIVERSAL

EXPEDITIONS
By: Thomas Sangster

Opportunity
There are 5.3 Soft
Adventure Enthusiasts
- 2 million cyclists
- 1.96 Kayakers/canoeists
- 3.07 hikers/backpackers
Where are they from:
- Ontario (34%)
- Quebec ( 28%)

Target Market
70% of the Outdoor

enthusiast market are

between the ages of 18
and 44.
Low to mid-range
household income
From Quebec and Ontario

Our Products and Prices

- Personalized Trip

plans
- Trip plans
- Emergency Response
Plans
- Satellite Phone
Rentals
- Emergency Assistance

Promotion
Social Media
Outdoor Magazines
Trade Shows
Promotional goods
Online

Financial Summary
Start up: Five partners with a total capital contribution of $35,000, start-up costs of

$9,633, working capital of $25,367 (conservative approach and comparison of outdoor

companies used to determine pricing and expenses)
Year 1, 2016 net revenues of $47,095 with 586 clients
Gross revenues $191,500, fixed expense $133,977 & variable expense of $10,477
Promotion & advertising, salary, office rent, insurance and satellite phones highest

costs
Year 2, 2017 net revenues of $61,762 with 717 clients
Gross revenue $247,670, fixed expense $161,386 & variable expense $24,522
Clients increase of 18%, reaching 72% capacity (1000 client goal by year 2)
Salary, office rent, insurance, promotion & advertising highest costs
Increase of 24% in advertising & promotion expense essential to increasing potential

client awareness of trips/services offered and company branding

Break-even achieved in August 2017