Marketing

Module 1
1/12-1/18
1/19-1/25
1/26-2/1

2/2-2/8

2/9-2/15
2/16-2/22
2/23-3/1
Spring Break
3/9-3/15

3/15-3/22
3/23-3/29
3/30-4/5
4/6-4/12

4/13- 4/19

4/20-5/3
5/4-5/10

Assignment
Read chapter 1 --Discusses case: McDonald, Senior Restaurant pg. 607
Work on observation: Grocery Stores --Work on end of the term project.
Read chapter 2 -- Discussion Case: Chi-fil-A pg. 591
Work on your observation -- Work on your end of the term project.
Read chapter 3
Group Case: Introduction: Personal Relationships, Emotions, and Attitudes in the Workplace: their effect on
managers tolerance of ambiguity
Work on observation --Work on your end of the term project.
Read chapter 4 --Case: Bass Pro Shops pg. 592
Take test 1, 2-hour multiple choice questions: Randomized
Submit Observation 1- Grocery Stores
Submit a draft of your end of the term paper for evaluation
Read chapter 5 --Discussion case: NOCO United Soccer Academy pg. 608
Work on observation --Work on your end of the term project
Read chapter 6 --Group Case: The Motivation Trap
Work on observation --Work on your end of the term project.
Read chapter 7 --Discussion Case: Besittis Restaurant pg. 612
Work on observation --Work on your end of the term project.
No Assignments Due for this Week
Read chapter 8 --Case: Amato Home Health pg. 637
Work on observation: Fast Food Restaurants
Work on your end of the term project.
Take test 2, 2-hour multiple choice questions: Randomized
Submit Observation 2- Fast Food Restaurants
Submit a draft of your end of the term paper for evaluation
Read chapter 9 --Discussion Case: Blue Lagoon Marine & Camp pg.626
Work on Observation 3 --Work on your end of the term project.
Read chapter 10 --Discussion Case: AAA Office World pg. 618
Work on Observation 3 --Work on your end of the term project.
Read chapter 11 --Group Case: Managerial Conflicts
Work on Observation 3 --Work on your end of the term project.
Read chapter 12 --Discussion Case: Dr. Jane. Com-Custom vitamins pg. 617
Take test 3: Chapters 9-12, Multiple choice
Submit Observation 3-Retail displays -Submit a draft of your end of the term projectlast
opportunity to submit a draft.
Read chapter 13
Discussion Case: Whistler Township Volunteer Fire Department pg.624
Work on observation 4
Work on your end of the term project.
Read chapter 14 --Group Case: Conflict and Negotiation.
Work on observation 4 --Work on your end of the term project.
End of the semester assignments due:
Term Project
Power Point Presentation
No final exam
Observation 4- Promotional items