A BO UT M AR KE T I N G S TRAT E GY

The funct io n of m a rke t ing De pa rt m e nt is v e ry v ita l in e ve ry

organisation as they are responsible for the growth and survival of
every firm . The marketing methods used by Kodak India Ltd. are:

Compa ny colle ct the informat ion a bout the Marke t Trend,

Consumer
Behavior ,Consumer Segment.

On collecting the information, company desigen the product

Te s t t h e p r o d u c t i n R & D .

Then Marketing Department markes the Strategies for

launching
the
camera i.e. Price, packing, Sale, promotion, Advertisement etc.

Aft er comple tion of the abve st ra ge s C om pany Launc hes the

Camera .