AdvertisingCampaignTeamContract

TeamMemberNamesandContactInformation
Name

EmailAddress

CellNumber

GarrettBarziloski

garrett.Barziloski@scranton.edu

(570)8774036

JoeRenza

joseph.Renza@scranton.edu

(914)4628990

EmilyWilliams

emily.Williams2@scranton.edu

(570)6877944

GinaSorce

gina.Sorce@scranton.edu

(862)2681850

AgreeduponTeamMeetingTimeandFrequencyofMeetings
Day&Time:Tuesdaysfrom4:005:00Location:Library
AccountExecutive:EmilyWilliams
ProjectObjectives
OurteamwillcompetefortheAleMarysadvertisingaccount.Wewillprepareacampaign
proposal(aspec)forthepresentationtotheBoardofDirectorsinMay2015.Wewillworkon
theprojectinthreephases.

PhaseIWewillcompletethefollowing:
1.

Prepareateamprocessgettoknoweachteammembersstrengthsanddesignaprocess,
whichcomplementsthesestrengths.

2.

Learnaboutourcompanyusetheservice.Observetheproductinuse(observecustomers
buying/usingtheproduct).Interviewownersandemployeestogetasenseofhistory,
service/productareastrengths,whatworks,hasnotworked,etc.

3.

Wewilllearnaboutourconsumersthroughobservation,focusgroups,and/orsurveys,
andreadings.

4.

WewilllearnaboutpotentialcompetitorsSWOT,competitorsproductofferings,
includingprices,service,selection,quality,andadvertising.

PhaseIIWewillcompletethefollowing:
Wewilldevelopthecopyplatform(creativebrief)basedonouranalysisoftheresultsofPhaseI.
ThisplatformwillincludeafleshedoutdescriptionoftheTargetAudience,thespecificGOALS
oftheadcampaign,andthestrategiesthatwillbeusedtoaccomplishthegoals.Inaddition,we
willexperimentwithseveralideasforheadlines,copypoints,placements,etc.Wewilltestout
theseideasonourclasspeersandonrepresentativesofourtargetaudience.

PhaseIIIWewillcompletethefollowing:
BasedontheknowledgeandexperiencewedevelopedinphasesIandII,wewillprepareourAd
Campaign.Asateam,wewillcreateseveralspeculativeadstoillustrateourproposedstrategy.
Wewillpresentourcampaigntotheclient(andclass)inMay.Wewillevaluateourworkbased
onconsumerfeedbackaswellaspeerandselfassessment.

PrimaryResponsibilitiesforEachTeamMember
EmilyWilliamsistheaccountexecutive,responsibleforteamfacilitation,clientcontactand
compilationofassignments,plansbookandpresentation.

GarrettBarziloskiistheresearchexpert.
JoeRenzawillbethemediaplacementexpert.
GinaSorcewillbethecreativepointperson.

ProjectTasksandDeadlines
PhaseI
TeamContract:Due2/13
SituationAnalysisandSWOT:Due3/2

PhaseII
InitialTargetAudienceResearch:Due3/11
Objective,StrategyandBudget:Due3/23

PhaseIII
CreativeBrief/Platform:Due3/27
Creative:Due3/30
MediaStrategyandPlan:Due5/4
Evaluation:Due5/6

TeamCommunicationPlan
Wewillusegrouptextmessagestocommunicateinbetweenclasses.
Wecommittocheckingcourseemailatleast3daysaweek(Monday,Wednesday,andFriday)
andjustpriortoeachteammeeting.
Wewillshareanddiscussideasduringourweeklyteammeetings.

TeamManagementPlan
Wescheduledourteammeetingsatatimethateachmemberisabletoattend.
Ifamemberisnotabletoattend,itmustbeforavalidreason,andallworkmustbesubmitted
tothefacilitatorpriortothemeeting.
Eachteammemberistoemailtheworktotheothermembersoftheteamthemorningofthe
daybeforetheteammeetingtoensurethattheworkmaybereviewedpriortothemeeting.
Ifamemberfailstosubmittheirworkatthedesignatedtime,thefacilitatorwillcontactthat
individualrequestingtheirwork.Iftheproblempersists,theteamwilldiscussandresolvethe
situationduringtheirteammeeting.Consequencesfornotsharingtheteamworkloadmay
includebringingsnackstomeetingsforminorviolationstoexpulsionfromtheteamformajor
violations.Allteammemberswillevaluatethecontributionsofeachteammember.

TaskCompletionandDeadlines
Toensurecompletionofallprojects,deadlineswillbesettoensuresufficienttimetoworkon
projects.
Oursignaturesbelowindicatethatwehaveagreedtoparticipateandcontributetothegoalsand
effortsofthisteamandwillberesponsibleforpersonalandteameffort.

____________________

____________________

GarrettBarziloski

JosephRenza

____________________

____________________

GinaSorce

EmilyWilliams