The

tagline
addresses
the
audience through the use of the
word you. This will increase
audience engagement as it will
make the viewer feel as though
they are part of the film.

The symbol that has been

integrated into the sky through
the manipulation of the clouds is
popular
within
The
Mortal
Instruments
franchise.
It
is
related to the storyline as a
symbol
of
power
for
the
characters, and the fans of the
movie will recognise it and relate
it to the movie wherever it is
placed. This helps to reinforce
brand identity.

The background of the image

depicts a cloudy sky, with the
sunrise
emerging.
As
the
characters are submerged in
darkness, this suggests that they
have to battle for the light of
hope that is on the horizon.

The poster includes all of the main

characters
in
the
movie,
staggering them in order of
importance. The girl in the
foreground gives the suggestion
that she is the main character of
the film, whereas the man in the
background suggests he has less
importance in the plot.

The layering of different imagery

in this poster has been heavily
manipulated via Photoshop. This is
a common trait for movie posters
for mainstream films with a high
box office. It depicts the different
layers that make up the storyline.

The skyline of the city is included

to show the setting of the movie.
It is set in Manhattan, a busy part
of New York. This creates a
relatable and believable setting
for the movie, despite how it is a
supernatural action movie.

The actor and actresses names

are places along the top of the
poster. This makes them easily
noticeable, as they are being used
to widen the target audience.
Some big name actors are used,
and therefore they will attract
their fans to encourage them to
see the film.

The splatters surrounding the

characters comically resemble
blood suggest movement and
action, connoting that this is a
violent film. This idea is supported
by the stances of the characters;
they are posed in exaggerated
fighting stances. This takes away
the seriousness from it, showing
that it is also meant to be
humorous.

The font in the background is big

and bold. It is plain and sans-serif,
which gives it a modern feel,
suggesting that the film is set in
modern-day. It also connotes
masculinity, suggesting that the
target audience is mostly males.

The layering of different imagery

in this poster has been heavily
manipulated via Photoshop. This is
a common trait for movie posters
for mainstream films with a high
box office.

The layering of the characters in

this poster depicts the amount of
importance they have in the
movie; it is clear that the
character at the front of the
poster is the main character.
The colours black and yellow are
dominant in the poster, and they
are commonly associated with
connoting danger. This supports
the idea that this is a traditional
superhero action movie, in which
the characters will encounter
different types of danger and
crime.

The unique selling point of this

film is that it was filmed over the
course of 12 years. This creates a
unique style for the film, so it is
important that this is promoted
on the poster. This will encourage
a wide audience to see the film,
as it is unlike anything that it is
done before.

The
main
image
used
is
minimalistic, without any surreal
manipulation. This is a typical
trait of independent film posters.
The image features a young boy
lying on grass. This, presumably,
is the main character. This
suggests that there is a lot of
focus on childhood in the film, as
this is the period they have
chosen to focus on out of the 12
years they filmed for.

The font used to show the title of

the movie looks hand-rendered, in
an uneven, capitalised font.
Naturally, this will be seen as a
more masculine style of hand
writing, which reinforces the idea
of this being a film in the style of
documenting real life.

The film is designed to appeal to

an older target audience, as it will
work to remind the viewer of what
it is to grow up. The minimalistic
nature of the poster will appeal to
this target audience as it presents
it how it is; it wants to accurately
present the course of life,
ensuring
it
is
believable
throughout.

Green is the dominant colour on

the movie poster. Green is a
neutral colour that connotes life
and nature, suggesting that this is
a realistic story based purely on
life and growing up.

The two main characters of the

movie are two girls, which are
depicted on the poster. The main
image is a close up of the two
girls, posed with their faces only
inches apart, as though they are
about to kiss. This clearly defines
the genre of the movie as a
romance. This means that it is
likely that the main target
audience would be females, aged
teenage and to young adults.

The colour scheme of the poster

corresponds with the name of the
film; the lack of colour makes the
poster feel cold and dull, the blue
of the girls hair looking beautiful
amongst the grey. This supports
the ironic title of Blue is the
Warmest Color, as blue is usually
seen as a cold and sad colour.

The colour scheme of this movie

poster
is
very
muted;
the
saturation of all of the colours has
been turned down, giving the
appearance of almost being
greyscale. The only colour that
has remained at its usual
boldness is the colour blue,
connecting to the title of the
movie.

Quotes describing the movie are

used, placed almost centrally
within the poster, showing their
importance. This is frequently
done by independent films, as
they thrive of positive critic
reviews. Similarly, the awards the
movie won at film festivals are
also placed where they will be
seen on the poster, as it is an
important part of marketing for
the movie.

The font used has the look of it

being hand-rendered, and it is
curved and feminine. This will
appeal to the target audience of
girls.