CHAPTER 4- ANNEXURE

QUESTIONNARIE
1. Name of the Respondent
2. Gender
a Male

|
b. Female

3. Age
a. under 20

c. 21-30

b. 31-40

d. 41 and above

4. Education Level:
a. Secondary Level

c. Graduate

b. Undergraduate

d. Postgraduate

5. Occupation:
a. Self employed

c. Housewife

b. Employment

d. Retired

6. Are you aware of green products or Eco-friendly products?

a. Yes

b. No

c. A little

7. How you became aware of green products or Eco-friendly products?

a. Television

c. Class lectures

b. Magazines

d. Newspapers

8. Do you consider the environmental aspect of product before buying them?

a. sometimes

c. never

b. often

d. rarely

9 why do you prefer to buy green products?

a environmental friendly

c Quality products

b prevention of pollution

d Promotion

10. Which marketing element strongly influences your buying behaviour of green
products?
a. Product

c. Place

b. Package

d. Promotion

11. Why do you think green marketing is in headlines nowadays?

a. Consumers are being aware of green products
b. Company increasing its competitive edge
c. Companys attempt to address societys new concern
12.Do you agree that green marketing activities are good at addressing environmental
issues?
a. highly agree

c. neutral

b. agree

d. disagree

13. Do you think green marketing activities result in better products?

a. highly agree

c. neutral

b. agree

d. disagree

14. If green features increase the price of the product, are you willing to pay more?
a. Yes

b. No

c. A little

15.Why do companies opt for this strategy?

a. govt. Pressure

c. as a part of CSR

b. comp. Pressure

d. immense opportunity

16. Do you think that green marketing strategy will help to grow healthy environment?
a. yes

b. no