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Marketing Plan
Nestle Pure Life
Nestle Pure Life is Nestls famous bottled drinking water and has made its
customer market in several countries of world. Health conscious societies
consider it as a blessing thinking of it as being purest water available in the
market.
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Contents
http://www.academia.edu/4113679/Nestle_Marketing_Plan?login=cpalenik@iu.edu&email_was_taken=true&login=cpalenik@iu.edu&email_was_taken=true[3/18/2015 1:53:00 PM]
INTRODUCTION.................................................................................................................... 3
Segmentation .......................................................................................................................... 6
COMPETITORS......................................................................................................................7
Main Competitors
Competitive Analysis............................................................................7
SWOT..................................................................................................................................... 8
Weaknesses ............................................................................................................................9
Opportunities .......................................................................................................................... 9
Threats ....................................................................................................................................9
CUSTOMERS ........................................................................................................................10
Bibliography ...........................................................................................................................16
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