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Aesthetics &

Ergonomics In Product
Design
Ergonomi
cs

Desig
n
Aesthetic
s

Technolo
gy

What is Aesthetics?
Aesthetics'

concerns our
senses and our responses to an
object.
If something is aesthetically
pleasing to you, it is
'pleasurable' & you like it.
If it is aesthetically displeasing
to you, it is 'displeasurable' &
you don't like it.
Aestheticsinvolves all of your

Elements of
Aesthetics
Vision
Vision

Smell

Aestheti
cs

Taste

Heari
ng

Touch

Consideration of
Aesthetics in Design
Abstract -Pleasure
derived from
entities

Touch
Smell
Sensual

Physi
o

Idea
4

Pleasur
Psych es

Satisfaction felt
when task
successfully
completed

Socio
Interaction with
people

Diachronia
Biological Evolution
Cultural Evolution
Fashion
Temporal Stability

Ispichronia

Situation

Culture
Social Process
Sub-Culture

Schamata
Script

Psychology of
Aesthetics

Person

Mind

Individual Differences
Group Differences
Expert/Non-Expert
Differences

Cognition
Emotion
Attitudes
Prototypes

Content
Painting
Sculpture
Music & Food
Literature

Body
Biology
Neurosciences
Brain

What is Ergonomics
Ergonomics

is the science of
refining the design of products to
optimize them for human use.
In this human characteristics
such as height, weight and
proportions are considered.

Methodology for
Design
Product

and Market Study


User Study
QFD (Quality Function
Deployment)
PDS (Product Design
Specification)
Concept Generation
Concept Selection

Aesthetic & Ergonomic Considerations


in Bicycle Design
Problem

Statement
- " To design a
bicycle for Indian
children of age group
8 to 14 years
considering
Aesthetics and
Ergonomics in
Indian Conditions "

PRODUCT DESIGN SPECIFICATIONS

CONCEPT GENERATION

Concept Selection
Using

Pugh's method the final concept was selected


and the output included some prime features in
the
product
New design
Enhance in aesthetic
appearance
Provision for water
bottle holder
Gears (4)
Adjustable side stands
-- Broad back carrier

Rendering

Conclusion
From

the above study we can


conclude that aesthetic
parameters leave a good impact
and can lead to change in
peoples mindset about the
product.
It also gives the product a new
look. Further weight and cost
enhances the value of the
product.

THANK YOU

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