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  • Media Planning - Buying PDF

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    Cak RaSa
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    The document discusses media planning and buying for pre-event, event day, and post-event periods in June, July, April and May. It includes details of different types of display ads, banners, merchandise and promotional materials like shirts, pins, stickers, booklets and their sizes, materials, unit costs and estimated quantities. The total estimated cost for the media planning and buying is Rp 307,770,000.

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    The document discusses media planning and buying for pre-event, event day, and post-event periods in June, July, April and May. It includes details of different types of display ads, banners, merchandise and promotional materials like shirts, pins, stickers, booklets and their sizes, materials, unit costs and estimated quantities. The total estimated cost for the media planning and buying is Rp 307,770,000.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    132 visualizzazioni1 pagina

    Media Planning - Buying PDF

    Caricato da

    Cak RaSa
    The document discusses media planning and buying for pre-event, event day, and post-event periods in June, July, April and May. It includes details of different types of display ads, banners, merchandise and promotional materials like shirts, pins, stickers, booklets and their sizes, materials, unit costs and estimated quantities. The total estimated cost for the media planning and buying is Rp 307,770,000.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
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    di 1

    2.1.

    1 Media Planning dan Media Buying


    Berikut ini merupakan media planning dan media buying yang dapat dijadikan acuan secara ringkas.
    Tabel 3.1 Media Planning dan Media Buying

    Pre-event

    Day Event

    Post Event

    Juni

    Juli

    Bahan

    Ukuran

    Harga Satuan

    Kuantitas

    Total Biaya

    Placement

    Keterangan

    Display Ads

    Kertas Koran

    15x32.5 cm

    Kompas Klasika

    Dua minggu sebelum dan


    setelah acara

    Laman

    swf

    300x250 px

    JPG

    851x315 px

    JPG

    1.200x900 px

    JPG

    1.500x500 px

    JPG

    1.200x900 px

    Paper Bag

    Kertas Ivory

    35,5x21,5x9 cm

    Rp 3.500

    100

    Rp 350.000

    Pada saat acara berlangsang

    X- Banner

    Flexy Korea + Tiang

    60x160 cm

    Rp 75.000

    Rp 150.000

    Stan penjualan merchandise,


    panggung utama

    Mini Banner

    Art Carton + Laminate


    Glossy

    24x40 cm

    Rp 35.000

    Rp 70.000

    Stan penjualan merchandise

    Shirt

    Cotton Combed + DTG

    Rp 50.000

    120

    Rp 6.000.000

    Stan penjualan merchandise

    Pin

    Plastik

    5,8 cm

    Rp 1.500

    200

    Rp 300.000

    Stan penjualan merchandise

    Stiker

    Stiker Vinyl

    13,5x6,5 cm

    Rp 20.000

    200

    Rp 400.000

    Goody bag

    Stiker vinyl + polyfoam

    180x114 cm
    (buaya)
    136x72 cm
    (kancil)

    Rp 200.000

    Rp 200.000

    Stan penjualan merchandise

    Stiker vinyl + Polyfoam

    18x30 cm

    Rp 50.000

    Rp 50.000

    Stan penjualan merchandise

    Youtube

    H.264

    1280x720

    https://www.youtube.com/channel/UC5
    aGNq3wUOHgOyRRkEbrGsQ

    Booklet

    Art Carton 260 gram

    11x15 cm

    Rp 2.500 / A3

    100

    250.000

    Goody bag

    Media

    Facebook
    Cover
    Facebook
    Post
    Twitter
    Cover
    Twitter
    Twitpic

    April

    Mei

    Standing
    Character
    Real Size

    Goody bag dibagikan


    selama acara berlangsung

    Standing
    Character
    Desk

    Estimasi biaya yang dibutuhkan dalam pembuatan aplikasi buku cerita digital interaktif :

    Rp 300.000.000

    Total keseluruhan

    Rp 307.770.000

    Goody bag dibagikan


    selama acara berlangsung

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